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Menampilkan 21–30 dari 205 artikel
Community Empowerment Through Digital Branding: Enhancing Pulau Ketam's Seafood and Herbal Product Marketing
Proceeding. of The International Conference on Business and Economics
Vol 3
, No 2
(2025)
Pulau Ketam, a small fishing village in Selangor, Malaysia, faces persistent economic challenges despite its abundance of marine resources and longstanding tradition of herbal knowledge. Limited access to modern markets, dependence on middlemen, and a lack of digital literacy have restricted the community’s ability to fully benefit from its local assets. This study aims to explore the implementation of digital branding strategies as a means of empowering local communities and strengthening the m...
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Pengaruh Pertumbuhan Laba Perusahaan Asuransi yang Terdaftar di BEI Periode 2020-2023 terhadap Pendapatan Premi, Pembayaran Klaim, Risk Based Capital, dan Hasil Investasi
Jurnal Ekonomi, Bisnis dan Manajemen (EBISMEN)
Vol 4
, No 3
(2025)
The purpose of this study is to identify the variables that affect profit growth. Profit growth is the study's dependent variable, and premium income, claim payments, risk-based capital, and investment returns are its independent variables. Information was gathered from insurance firms that were listed between 2019 and 2023 on the Indonesia Stock Exchange. Ten businesses that satisfied specific requirements made up the study's sample. To get a complete picture of the link...
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Pengaruh Kepemilikan Manajerial, Profitabilitas, Leverage, dan Ukuran Perusahaan Terhadap Kebijakan Dividen pada Perusahaan Sektor Makanan dan Minuman yang Terdaftar di BEI Tahun 2019-2023
Jurnal Ekonomi, Bisnis dan Manajemen (EBISMEN)
Vol 4
, No 3
(2025)
The Dividend Payout Ratio (DPR) changes in food and beverage companies listed on the Indonesia Stock Exchange between 2019 and 2023, which reflect shifts in dividend policy, are what spurred this study. Dividend policy is important since it helps to win over investors. Nonetheless, management frequently has to decide whether to pay dividends or keep profits for investments. Finding out how management ownership, profitability, leverage, and business size affect dividend policy i...
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PENERAPAN TEKNOLOGI KOMPUTER GRAFIS UNTUK INOVASI DESAIN BATIK DI USAHA BATIK PANDANSARI, PLUPUH, SRAGEN
Adi Widya: Jurnal Pengabdian Masyarakat
Vol 9
, No 1
(2025)
Making batik designs requires the ability to visualize ideas for motifs or decorations. This process relies on the ability to move the visual processing process which was originally still an idea into something real, which can be seen in the form of an image. The ability to visualize is important because from this process motifs, patterns and decorations can be created. This work is quite complicated, requires precision, patience and takes time. When there are many orders, the work of drawing mo...
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CITRA DIGITAL DESA WISATA PENARUNGAN: MENELISIK PERAN MEDIA BARU DALAM PROMOSI PARIWISATA LOKAL
Jurnal Komunitas (Komunikasi Tiada Batas) : Jurnal Ilmu Komunikasi
Vol 11
, No 2
(2025)
This research discusses the utilization of new media in branding the Penarungan Tourism Village, located in Mengwi District, Badung Regency, Bali. The study was motivated by the increasing use of social media and websites as digital marketing communication tools, particularly in the tourism sector. The objective is to explore how village managers utilize new media to shape the image and attractiveness of the destination. This qualitative research collects data through field observations, social...
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STRATEGI PERIKLANAN DALAM MEMBANGUN PERSONAL BRANDING PUTRI ARISTIANI SEBAGAI BEAUTY ENTHUSIAST PADA MEDIA SOSIAL INSTAGRAM
Jurnal Komunitas (Komunikasi Tiada Batas) : Jurnal Ilmu Komunikasi
Vol 11
, No 2
(2025)
Instagram is a potential medium in building personal branding, especially in the beauty field. Putri Aristiani, a beauty enthusiast, utilizes this platform to build her self-image. This research aimed to find out the advertising strategy used by Putri and identify the challenges faced, by analyzing it through Peter Montoya's The Eight Laws of Personal Branding theory, which includes: specialization, leadership, personality, difference, visibility, unity, constancy, and good name. This research u...
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The Influence of Live Streaming and Content Quality on Purchase Interest in Credifox Products on TikTok Shop
EBISNIS : JURNAL ILMIAH EKONOMI DAN BISNIS
Vol 18
, No 1
(2025)
This study aims to analyze the influence of live streaming and content quality on purchase intention for Credifox products on TikTok Shop, both partially and simultaneously. The research employs a quantitative method with a non-probability sampling technique, involving 100 respondents. Data analysis was conducted using statistical quantitative methods and multiple linear regression with the aid of SPSS 25 software. The findings indicate that, partially, live streaming significantly influences pu...
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Beyond the ‘Uh-Oh’ Moment: Refusal Strategies in a Young EFL Learner’s Extensive Reading Responses
ETERNAL: English Teaching Journal
Vol 16
, No 2
(2025)
Understanding refusal strategies utilized by young learners in learning English as a foreign language (EFL) is essential for teachers to foster more effective interaction in the classroom. The present study explores how a young EFL learner applies refusal strategies when interacting during extensive reading (ER) activities. Data were collected through real-time observations, the learner’s diaries, and a parent interview, and further analyzed using thematic analysis. The findings revealed how the...
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IMPLEMENTASI METODE CERTAINTY FAKTOR DALAM SISTEM PAKAR UNTUK DIAGNOSA KERUSAKAN LAPTOP
Jurnal Teknologi Informasi dan Komunikasi (TIKomSiN)
Vol 13
, No 1
(2025)
Expert systems have been used in various fields. With the aim of helping users solve the problems they face. This study presents the application of the Certainty Factor (CF) method in an expert system designed to diagnose laptop damage based on symptoms experienced by users. This system aims to help technicians and general users identify potential laptop malfunctions with better accuracy. The expert system developed combines a comprehensive knowledge base consisting of various laptop components...
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Smart Marketing for Small Businesses: Digital Strategy Training for Home-Based Entrepreneurs in Bengkle, Semarang District
Community Service Journal: Adarma Acitya
Vol 1
, No 1
(2025)
This community service program aimed to empower home-based entrepreneurs in Bengkle, SemarangDistrict, by enhancing their digital marketing skills through targeted training. The primary objective was to equip participants with the knowledge and tools necessary to effectively utilize digital platforms, particularly Google My Business, to expand their market reach. The program employed a participatory approach, involving initial assessments, interactive workshops, hands-on training sessions, peer...
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