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PKM: Penyuluhan tentang Peningkatan Pengelolaan Sumber Daya Manusia pada Muda Tama Gallery, Tumang, Boyolali
Fadilah, Novi Siti
; Pujiani, Dewi
; Sarsiti, Sarsiti
; Trisnowati, Juni
; Suryati, Suryati
; Praptiestrini, Praptiestrini
; Rohwiyati, Rohwiyati
; Widiastuti, Erni
; Danarwati, Yanti Sri
; Surendra, Arya
Adi Widya: Jurnal Pengabdian Masyarakat
Vol 7
, No 2
(2023)
The aim of this community service is to identify the problems of the partner, Copper Crafts Muda Tama Gallery, Tumang, Boyolali and provide scientific solutions. The service team identified that the number of craftsmen was starting to decline due to the tendency of the younger generation to prefer to pursue business as marketers. The team uses the extension method to share knowledge with partner communities. Human Resources Management can be carried out in several ways apart from continuing to m...
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ANALISIS PENGARUH CITRA MEREK, HARGA, DAN DIGITAL MARKETING TERHADAP KEPUTUSAN PEMBELIAN PADA KONSUMEN MIE GACOAN CABANG SOLO BARU
Widiastuti, Erni
Jurnal Ekonomi dan Kewirausahaan
Vol 22
, No 04
(2023)
Penelitian ini bertujuan untuk mengetahui pengaruh citra merek, harga dan digital marketing terhadap keputusan pembelian baik secara parsial maupun simultan. Jenis penelitian yang digunakan adalah kuantitatif. Variabel penelitian ini meliputi citra merek, harga, digital marketing dan Keputusan Pembelian. Populasi dalam penelitian ini adalah konsumen mie gacoan cabang Solo Baru. Sampel yang digunakan dalam penelitian ini adalah 100 responden yang diambil dengan menggunakan random sampling dan met...
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ANALISIS PENGARUH HARGA, KUALITAS PELAYANAN DAN LOKASI TERHADAP KEPUTUSAN PEMBELIAN PADA KONSUMEN PT. SAHABAT TOUR & TRAVEL SUKOHARJO
Widiastuti, Erni
; Hendarti, Yanita
Jurnal Manajemen Sumber Daya Manusia
Vol 16
, No 2
(2023)
This study aims to determine the effect of price, service quality and location onpurchasing decisions of consumers of Sahabat Tour & Travel's Umrah and Hajj travelagency either partially or simultaneously. The type of research used is quantitative. Thevariables of this research include price, service quality, location and Purchase Decision.The population of this study are customers who had already Umrah or Hajj using theservices of Sahabat Tour & Travel's Umrah and Hajj travel agency. Th...
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ANALISIS PENGARUH FAKTOR PSIKOLOGIS, SOSIAL, DAN SITUASIONAL TERHADAP CARA PANDANG KONSUMEN DALAM PENGAMBILAN KEPUTUSAN PEMBELIAN DI PASAR TRADISIONAL Ir. SOEKARNO SUKOHARJO
Widiastuti, Erni
Jurnal Ekonomi dan Kewirausahaan
Vol 20
, No 2
(2022)
The purpose of this study was to determine and measure the influence of psychological factors, social factors, and situational factors, both partially and simultaneously on the consumer's perspective in making purchasing decisions in the traditional market, Ir. Soekarno Sukoharjo. The hypotheses in this study are: It is suspected that psychological factors, social factors, and situational factors have a significant effect both partially and simultaneously on the perspective of consumers in makin...
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Pengaruh Iklan, Brand Image dan loyalitas terhadap Keputusan Pembelian Mobil Toyota Avanza Di Kota Surakarta
Widiastuti, Erni
Jurnal Manajemen Sumber Daya Manusia
Vol 13
, No 1
(2022)
The purpose of this study was to determine: (1) the effect of advertising on the purchasing decision of the Toyota Avanza in Surakarta, (2) the influence of brand image on the purchasing decision of the Toyota Avanza in the city of Surakarta, and (3) the influence of loyalty on the purchasing decision of the Toyota Avanza. in the city of Surakarta. This research was conducted in the city of Surakarta. Based on the calculation results, the number of samples used is about 96.04 respondents or roun...
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PENGARUH BAURAN PEMASARAN TERHADAP KEPUTUSAN PEMBELIAN KOPI MERK KAPAL API DI KOTA SURAKARTA
Widiastuti, Erni
Jurnal Manajemen Sumber Daya Manusia
Vol 12
, No 2
(2022)
The aims of this study were to determine: (1) the effect of the product on the purchasing decision of Kapal Api coffee in Surakarta, (2) the effect of price on the purchasing decision of Kapal Api coffee in Surakarta, and (3) the influence of promotion on the purchasing decision of Kapal Api coffee in Surakarta. Surakarta City. (4) the influence of location on the decision to purchase Kapal Api coffee in the city of Surakarta This research was conducted in the city of Surakarta. Based on the cal...
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ANALISIS PENGARUH BRAND AWARENESS, ATRIBUT PRODUK, DAN IKLAN TERHADAP MINAT BELI PRODUK KOSMETIK ORIFLAME DI KOTA SURAKARTA
Widiastuti, Erni
Jurnal Manajemen Sumber Daya Manusia
Vol 14
, No 2
(2021)
The objectives of this study were to determine: (1) the influence of Brand Awareness on the purchase intention of Oriflame cosmetic products in Surakarta, (2) the effect of product attributes on the buying interest in Oriflamecosmetic products in Surakarta, (3) the effect of advertising on the buying interest in cosmetic products. Oriflame Surakarta, and (4) the influence of brand awareness, product attributes, and advertisements on buying interest in Oriflamecosmetic products in Surakarta. Whil...
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ANALISIS PENGARUH CITRA PERUSAHAAN, PERATURAN PEMERINTAH, HARGA, DAN KUALITAS PRODUK TERHADAP UPAYA MEMBENTUK PERSEPSI MASYARAKAT TENTANG PRODUK RAMAH LINGKUNGAN (Studi pada Masyarakat di Sukoharjo)
Widiastuti, Erni
Jurnal Ekonomi dan Kewirausahaan
Vol 19
, No 4
(2020)
The purpose of this study is to determine and measure the influence of company image, environmental regulations, price and product quality both partially and simultaneously on efforts to shape public perceptions about environmentally friendly products. The hypotheses in this study are: It is suspected that the company's image, environmental regulations, product prices and quality have a significant effect both partially and simultaneously on efforts to shape public perceptions about environmenta...
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ANALISIS FAKTOR-FAKTOR YANG MEMPENGARUHI MINAT MAHASISWA MENJADI ENTREPRENEUR (Studi pada Mahasiswa Fakultas Ekonomi Universitas Surakarta)
Widiastuti, Erni
Jurnal Manajemen Sumber Daya Manusia
Vol 11
, No 1
(2017)
The purpose of this study was to determine and quantify the effect ofvariable tolerances of the risks, the success of self, freedom of work, and thebackground of parents work either partially or simultaneously against theinterests of students into entrepreneur. In this study, the population isSurakarta University students who already take entrepreneurship courses.Based on data obtained from the Head of the Academic Faculty ofEconomics, University of Surakarta in 2013 – 2015 amounted to 718stud...
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ANALISIS PENGARUH KUALITAS PELAYANAN TERHADAP TINGKAT KEPUASAN NASABAH LEMBAGA KEUANGAN BMT INSAN KAMIL SOLO
Widiastuti, Erni
Jurnal Ekonomi dan Kewirausahaan
Vol 16
, No 4
(2017)
This research aims: 1) To determine and measure the impact of the effect of the physical evidence, reliability, responsiveness, assurance, and empathy partially on customer satisfaction financial institutions BMT Insan Kamil Solo. 2) To determine and measure the impact of the effect of the physical evidence, reliability, responsiveness, assurance and empathy simultaneously on customer satisfaction financial institutions BMT Insan Kamil Solo. Data needed in this research is the primary data in th...
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