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Menampilkan 1–10 dari 31 artikel
DETERMINAN PRICE PERCEPTION, PRODUCT QUALITY, DAN BRAND IMAGE TERHADAP KEPUTUSAN PEMBELIAN SEPATU OLAHRAGA ORTUSEIGHT DI KOTA SEMARANG
Jurnal Manajemen Sosial Ekonomi
Vol 5
, No 2
(2025)
This study aims to evaluate the influence of price perception, product quality, and brand image on purchasing decisions for Ortuseight sports shoes in Semarang City. The research is motivated by the growing competition within the local footwear industry and the evolving consumer behavior that now considers not only functional aspects but also symbolic and emotional values of products. A quantitative approach was employed, using a survey method through the distribution of questionnaires to 150 re...
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UDINUS DAN KEWIRAUSAHAAN: PERAN PROGRAM WIRAUSAHA MERDEKA, SELF EFFICACY DAN TOLERANCE FOR RISK
Jurnal Manajemen Sosial Ekonomi
Vol 5
, No 1
(2025)
Untuk menarik perhatian mahasiswa terhadap kewirausahaan, sangat penting untuk memperhatikan program wirausahaan merdeka, self efficacy, dan tolerance for risk. Penelitian ini bertujuan untuk menguji keterkaitan antara minat berwirausaha mahasiswa Universitas Dian Nuswantoro dengan tiga faktor: program kewirausahaan merdeka, self efficacy, dan tolerance for risk. Dalam penelitian ini, digunakan pendekatan kuantitatif dengan melibatkan 151 responden yang dipilih melalui teknik pengambilan simple...
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Analisis Dampak Pengelolaan Dana Desa terhadap Peningkatan Kesejahteraan Masyarakat Pesisir melalui Program Pemberdayaan Perempuan Nelayan: Studi Kasus Desa Domas, Kabupaten Serang
Ria Amelia
; Laeli Nur Khanifah
; Yolanda Mazmuria Manurung
; Azalia Salsabila
; Minerva Laisa Sabatini
Jurnal Media Administrasi
Vol 10
, No 1
(2025)
In this study, a women's empowerment program for fisherwomen in Domas Village, Serang Regency, was used to investigate the impact of village fund management on improving the welfare of coastal communities. This research stems from an awareness of the importance of villages in realizing sustainable development that relies on local potential, especially in vulnerable and marginalized coastal areas. To improve community welfare, including that of women who have been less involved in village develop...
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PENGARUH SOCIAL MEDIA MARKETING, CONTENT MARKETING, DAN BRAND IMAGE TERHADAP KEPUTUSAN PEMBELIAN PRODUK SMARTPHONE SAMSUNG DAN IPHONE PADA MAHASISWA UNIVERSITAS DI SEMARANG
Jurnal Manajemen Sosial Ekonomi
Vol 4
, No 1
(2025)
Samsung and iPhone are popular brands in Indonesia's smartphone market, attracting many users. Nowadays, smartphones serve not only for communication but also as tools for digital marketing. This study focuses on examining how social media marketing, content marketing, and brand image affect the choices of university students in Semarang when it comes to buying Samsung and iPhone smartphones. We collected data from 100 students selected using a specific sampling method. We used a Likert scale qu...
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INVESTIGASI FAKTOR-FAKTOR KUNCI YANG MEMPENGARUHI PERILAKU KEPUTUSAN PEMBELIAN PELANGGAN PADA BRAND SCARLETT WHITENING
Jurnal Manajemen Sosial Ekonomi
Vol 4
, No 1
(2025)
Penelitian ini memiliki tujuan guna menganalisa viral marketing, celebrity endorser, serta inovasi produk terhadap keputusan pembelian pelanggan pada brand Scarlett Whitening. Jumlah populasi pada penelitian ini sejumlah 100 responden yang berada di wilayah Magelang dan Semarang. Teknik purposive sampling dipakai guna memperoleh sampel yang selaras pada syaratnya. Metode analisis penelitian menggunakan uji reliabilitas, validitas, t, f, analisa regresi linier berganda, serta koefisien determinas...
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Eksplorasi Strategi Pemasaran Honda Vario Dalam Meningkatkan Keputusan Pembelian Warga Kota Semarang
Jurnal Ilmiah Serat Acitya
Vol 14
, No 1
(2025)
Penelitian ini bertujuan untuk menginvestigasi dampak dari brand image, kepercayaan merek, dan kualitas produk terhadap keputusan pembelian sepeda motor matic Honda di kota Semarang. Metode yang digunakan dalam penelitian ini adalah teknik statistik dengan populasi yang terdiri dari 168 konsumen Honda Vario di Semarang. Partisipan dalam penelitian ini adalah warga Semarang yang telah membeli produk Honda Vario. Pengambilan sampel dilakukan dengan metode purposive sampling. Untuk menganalisis dat...
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SISTEM INFORMASI ANALISIS AKUNTANSI PENJUALAN BERBASIS WEB PADA DJAROT CELL MENGGUNAKAN METODE TIME SERIES: SISTEM INFORMASI ANALISIS AKUNTANSI PENJUALAN BERBASIS WEB PADA DJAROT CELL MENGGUNAKAN METODE TIME SERIES
JUISI : Jurnal Ilmiah Sistem Informasi
Vol 3
, No 1
(2025)
Djarot Cell is a company that provides credit for all operators, electric credit and vouchers. Djarot Cell is located at JL. Lebo Islamic Boarding School RT/RW; 03/05 Gringsing. The Sales Information System at Djarot Cell is not yet equipped with a sales plan. The absence of sales planning for the future makes it difficult to determine future sales targets and the number of sales targets that have been achieved and the form of reports that are still manual makes it difficult for owners to see bu...
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Saham Syariah di Pasar Modal Indonesia
Wawasan : Jurnal Ilmu Manajemenx, Ekonomi dan Kewirausahan
Vol 3
, No 1
(2024)
This study aims to explore the development, challenges, and opportunities of sharia stocks in Indonesia through a literature review method. Sharia stocks are part of the sharia capital market that is growing rapidly along with increasing public awareness of halal investment. This study examines literature from various academic sources, official reports, and related journals to provide a comprehensive understanding of sharia stocks in Indonesia. The results of the study indicate that sharia stock...
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Optimalisasi Fintech Pada Pengembangan Pariwisata Berkelanjutan Pada Pantai Baro Gebang
Jurnal Ekonomi, Bisnis dan Manajemen (EBISMEN)
Vol 3
, No 4
(2024)
Baro Gebang Beach has great potential to develop as a sustainable tourism destination. The main challenge in resource management is combining economic growth with environmental conservation. Fintech is present as an innovative solution to support tourism development in this area, by providing access to capital, community-based funding, and increasing operational efficiency. Through P2P lending, local craftsmen in Baro Gebang Beach can expand their businesses, create new jobs, and increase income...
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Media Pembelajaran untuk Siswa Sekolah Dasar
Sinar Dunia: Jurnal Riset Sosial Humaniora dan Ilmu Pendidikan
Vol 3
, No 4
(2024)
Instructional media plays a crucial role in improving the quality of education in elementary schools. This article examines the importance of using appropriate instructional media for elementary school students to support a more effective, interactive, and enjoyable learning process. The use of media such as visuals, audio, and multimedia can help students understand abstract and complex concepts, while also boosting their motivation and participation in learning. Instructional media can also ac...
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