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DISRUPTIVE MARKETING INNOVATION AS A MODERATOR OF THE INFLUENCE OF MARKETING STRATEGY ON PURCHASING DECISIONS AT THE SALATIGA CASSAVA MSME CENTER
Fokus Ekonomi : Jurnal Ilmiah Ekonomi
Vol 20
, No 2
(2025)
This study aims to identify the role of disruptive marketing innovation as a moderator of the influence of marketing mix strategy, green marketing and social media marketing on purchasing decisions. This study uses a quantitative approach, with data collection techniques through surveys of consumers of Salatiga Cassava SMEs. Model and hypothesis testing uses SEM (Partial Least Square) analysis using SmartPLS. Based on the results of the analysis and discussion carried out in the previous chapter...
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FROM ANXIETY TO ADAPTABILITY: RECONSTRUCTING CAREER RATIONALITY THROUGH COGNITIVE BEHAVIORAL THERAPY (CBT): A SYSTEMATIC REVIEW
COUNSENESIA Indonesian Journal of Guidance and Counseling
Vol 6
, No 2
(2025)
Cognitive Behavioral Therapy (CBT) is increasingly being applied in the context of career guidance and counseling in response to the growing phenomenon of career anxiety and uncertainty in the BANI (Brittle, Anxiety-inducing, Non-linear, and Incomprehensible) era. This study examines the contribution of CBT in helping individuals transition from a state of career anxiety to more rational thinking and stronger career adaptability. The study was conducted using the Systematic Literature Review (SL...
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MITIGATING ADOLESCENT POST-TRAUMATIC STRESS DISORDER THROUGH INDIVIDUAL COUNSELING USING EYE MOVEMENT DESENSITIZATION REPROCESSING TECHNIQUES: A STUDY ON SURVIVORS OF TRAIN ACCIDENTS
Wahid, Ahmad
; Nirwana, Herman
; Hariko, Rezki
; Fikri, Miftahul
; Choiri, M. Fadlan
; Putri, Kanaya Yose
; Fazria, Nurul
COUNSENESIA Indonesian Journal of Guidance and Counseling
Vol 6
, No 2
(2025)
Diverse individual experiences and problems often lead to painful psychological disorders, one of which is the traumatic experience of individuals who have been involved in train accidents, which can lead to post-traumatic stress disorder. This condition requires responsive and serious attention, as it can have negative and long-lasting effects. One effort that can be made to overcome this problem is the implementation of individual counseling using the eye movement desensitization reprocessing...
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Pengaruh Digital Marketing Dalam Meningkatkan Loyalitas Pelanggan di Era E-Commerce Pada UMKM Toko Baju Uban Muslim di Cianjur
Populer: Jurnal Penelitian Mahasiswa
Vol 4
, No 2
(2025)
This study aims to analyze the influence of digital marketing on customer loyalty at the Uban Muslim Clothing Store MSME in Cianjur in the context of e-commerce development. The increasingly rapid digital transformation requires MSMEs to adapt to technology-based marketing strategies to be able to compete and retain consumers. This study uses a quantitative approach with a survey technique on 20 adult respondents, both men and women, who have interacted with the store. The research instrument in...
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Analisis Rantai Pasok Produk Melon Hidroponik di PT Indigen Karya Unggul Kabupaten Sleman
Mediagro: journal of agricultural sciences
Vol 21
, No 3
(2025)
Public consumption of high-quality horticultural products such as hydroponic melons has shown an increasing trend along with growing awareness of a healthy lifestyle, although overall fruit consumption in Indonesia remains relatively low. This commodity requires an efficient supply chain system to maintain product quality and continuity. This study aims to analyze the structure and performance of the hydroponic melon supply chain and evaluate its marketing efficiency at PT Indigen Karya Unggul,...
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A Literature Review on the Effectiveness of Interactive Media in Elementary School Science Learning
Indonesian Journal of Instructional Media and Model
Vol 7
, No 2
(2025)
The use of interactive media has emerged as a viable way to improve the efficacy of science education. However, the use of various interactive media needs to be analyzed in depth regarding its effectiveness. This study aims to analyze the effectiveness of various interactive media created and used in science teaching in elementary schools over the past five years is the purpose of this study. The research method used is literature review analysis through several related research publications pub...
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A Literature Review on the Use of Interactive Mind Maps with Mentoring to Improve Science Learning Outcomes in Elementary Schools
Indonesian Journal of Instructional Media and Model
Vol 7
, No 2
(2025)
Improving learning outcomes in Natural and Social Sciences (IPAS) at the elementary school level remains a challenge, particularly in fostering students’ conceptual understanding and critical thinking skills. Conventional instructional approaches often fail to optimally support these competencies, indicating the need for innovative learning strategies. This study aims to analyze the effectiveness of mentoring-based interactive mind map media in enhancing elementary school students’ IPAS learning...
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MEDIA EDUKASI VIDEO LEBIH EFEKTIF DIBANDINGKAN MEDIA BOOKLET SEBAGAI PROMOSI KESEHATAN PENCEGAHAN OBESITAS PADA REMAJA
Gemassika: Jurnal Pengabdian Kepada Masyarakat
Vol 9
, No 2
(2025)
The development of health promotion through the media must reflect the latest advances. One of the interesting innovations in health promotion is the use of visual video media in health promotion to improve health. The aim of this research is to show that the use of video media is more effective than brochures in increasing knowledge, attitudes and practices regarding nutrition and obesity prevention in a group of adolescents. The research method used was a two-group experimental design with a t...
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PENERAPAN APLIKASI CERDAS PENCEGAHAN STUNTING DI POSYANDU ARUMDALU DESA SANGGRAHAN GROGOL SUKOHARJO
Sari, Devi Pramita
; Widodo, Sri
; Mustofa, Khoirul
; Januar Isnaini, Vina
; Muhammad Darmawan, Diki
Gemassika: Jurnal Pengabdian Kepada Masyarakat
Vol 9
, No 2
(2025)
Stunting is a condition of failure to achieve normal growth due to poor nutritional status over a long period of time. The purpose of this Community Service Program is to increase the knowledge of stunting cadres through smart applications for stunting prevention. This is the basis for community service with the title "PKM Implementation of Smart Applications for Stunting Prevention at the Arumdalu Integrated Health Post (Posyandu) in Sanggrahan Village, Grogol, Sukoharjo". The activity stages b...
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Functional Testing of Nganjuk Runners Website Using Black Box Testing Method
Irawan, Dicky
; Ruliyanti, Aprilia Dwi
; Zulfikar, Muhammad Fahmi
; Fu'adhi, Muhammad Zainul
; Rozi, Moch. Fachru
; Kholifah, Miftahul
; Thoib, Imam
; Irawan, Dicky
; Ruliyanti, Aprilia Dwi
; Zulfikar, Muhammad Fahmi
; Fu'adhi, Muhammad Zainul
; Rozi, Moch. Fachru
; Kholifah, Miftahul
; Thoib, Imam
JUISI : Jurnal Ilmiah Sistem Informasi
Vol 4
, No 3
(2025)
Ketergantungan global yang meningkat pada platform web untuk mengelola komunitas, transaksi, dan acara khusus menuntut validasi fungsional yang ketat guna memastikan keandalan sistem dan kepuasan pengguna. Studi ini bertujuan untuk menganalisis secara kuantitatif kualitas fungsional Website Nganjuk Runners dengan memverifikasi kinerjanya secara sistematis terhadap persyaratan fungsional dan teknis yang telah ditetapkan. Penelitian ini menggunakan pendekatan evaluatif kuantitatif dengan metode Bl...
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