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Pengaruh Digital Marketing Dalam Meningkatkan Loyalitas Pelanggan di Era E-Commerce Pada UMKM Toko Baju Uban Muslim di Cianjur
Nuryaman, M.
; Apriadi, Deri
Populer: Jurnal Penelitian Mahasiswa
Vol 4
, No 2
(2025)
This study aims to analyze the influence of digital marketing on customer loyalty at the Uban Muslim Clothing Store MSME in Cianjur in the context of e-commerce development. The increasingly rapid digital transformation requires MSMEs to adapt to technology-based marketing strategies to be able to compete and retain consumers. This study uses a quantitative approach with a survey technique on 20 adult respondents, both men and women, who have interacted with the store. The research instrument in...
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Pengaruh Gaya Kepemimpinan dan Motivasi terhadap Produktivitas Anggota Organisasi Mahasiswa Satria Muda Indonesia
Sandi, Sandi
; Apriadi, Deri
Populer: Jurnal Penelitian Mahasiswa
Vol 4
, No 2
(2025)
This study aims to analyze the influence of leadership style and motivation on the productivity of members of the Student Activity Unit (UKM) Satria Muda Indonesia at the National University of the Republic of Indonesia. The research employed a quantitative descriptive approach, with data collected through questionnaires distributed to 30 respondents consisting of active members and administrators. The data were analyzed using multiple linear regression with the assistance of SPSS software and s...
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Pengaruh Disiplin Kerja dan Budaya Organisasi Terhadap Kepuasan Kerja di Hotel Sangga Buana
Syauqy, Muhammad Faiz
; Apriadi, Deri
Populer: Jurnal Penelitian Mahasiswa
Vol 4
, No 2
(2025)
This study aims to analyze the influence of work discipline and organizational culture on employee job satisfaction at Hotel Sangga Buana. Job satisfaction is a crucial factor in improving performance, productivity, and employee loyalty in the hospitality industry, which demands professionalism and excellent service. The research employed a quantitative approach using a survey method. Data were collected through questionnaires distributed to 30 employees from operational and administrative depar...
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Pengaruh Sumber Daya Manusia dan Inovasi Produk Terhadap Kinerja Kewirausahaan
Muttaqin, Arya Abdul Jabbar
; Apriadi, Deri
Wawasan : Jurnal Ilmu Manajemenx, Ekonomi dan Kewirausahan
Vol 3
, No 3
(2025)
This study aims to analyze the effect of Word of Mouth (WOM), brand image, and brand ambassador on consumer satisfaction with Le Minerale in Wonodadi District, Blitar Regency. A quantitative approach with a descriptive design was applied. The study involved 128 respondents selected through accidental sampling. The research instrument was a four-point Likert scale questionnaire tested for validity and reliability before use. Data were analyzed using SPSS version 27, including validity and reliabi...
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Pengaruh Environmental, Social, and Governance (ESG) Disclosure dan Volatilitas Harga Energi Terhadap Return Saham Pada Perusahaan Sektor Energi di BEI
Suhendri, Suhendri
; Apriadi, Deri
Jurnal Ekonomi, Bisnis dan Manajemen (EBISMEN)
Vol 4
, No 4
(2025)
This study aims to examine the effect of Environmental, Social, and Governance (ESG) disclosure and energy price volatility on stock returns of energy sector companies listed on the Indonesia Stock Exchange (IDX) during the 2022–2024 period. A quantitative approach was employed using multiple linear regression as the analytical method. The sample consisted of 10 energy companies selected through purposive sampling, based on the availability of sustainability reports, stock price data, and resear...
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Pengaruh Program Diskon dan Penawaran Khusus Terhadap Keputusan Pembelian Pada Brand Lokal Insurgent Club
Septiana, Muhamad Harvi
; Apriadi, Deri
Profit: Jurnal Manajemen, Bisnis dan Akuntansi
Vol 4
, No 3
(2025)
This study aims to analyze the influence of discount programs and special offers on consumer purchasing decisions for the local brand Insurgent Club in Bandung. The research background is driven by the increasing competition in the local fashion industry and the high sensitivity of young consumers toward price-based promotional strategies. A quantitative approach with an associative design was employed. Data were collected through questionnaires distributed to 50 respondents who are active consu...
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Pengaruh Shopee Live dan Fitur Spay Later terhadap Perilaku Konsumtif Remaja
Nafhan, Nafisah
; Apriadi, Deri
Profit: Jurnal Manajemen, Bisnis dan Akuntansi
Vol 4
, No 3
(2025)
This study aims to analyze the effect of Shopee Live and Shopee PayLater on the consumptive behavior of teenagers in Bandung. A quantitative approach was employed using a survey method with 75 respondents aged 13–24 years who had experience with both features. Data were collected using a five-point Likert scale questionnaire and analyzed through multiple linear regression with the aid of SPSS version 26. Validity and reliability tests confirmed that all questionnaire items were valid and reliabl...
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Pengaruh Penggunaan QRIS dan Gaya Hidup Konsumtif Terhadap Minat Menabung Gen Z di Kota Bandung
Azahra, Hanifa
; Apriadi, Deri
Profit: Jurnal Manajemen, Bisnis dan Akuntansi
Vol 4
, No 3
(2025)
The advancement of digital technology has transformed financial transaction patterns, particularly through the adoption of the Quick Response Code Indonesian Standard (QRIS). This study aims to examine the effect of QRIS usage and consumptive lifestyle on the saving interest of Generation Z in Bandung City. This research employed a quantitative approach with a survey method. Data were collected from 75 Generation Z respondents who use QRIS, obtained through online questionnaires. Multiple linear...
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Pengaruh Tata Letak dan Display Produk Terhadap Penjualan Sparepart Komputer di Bandung Trade Mall
Sagiri, Mohammad Ari Sholeh
; Apriadi, Deri
Jurnal Ekonomi, Bisnis dan Manajemen (EBISMEN)
Vol 4
, No 3
(2025)
This study aims to analyze the effect of store layout and product display on computer spare part sales at Bandung Trade Mall. The background of this study is based on the increasing competition in the computer retail business, which requires effective visual merchandising strategies to attract consumers. The research method used a quantitative approach with a survey of 20 respondents selected purposively. Data were collected through questionnaires, observations, and informal interviews, then ana...
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Pengaruh Lingkungan Kerja dan Disiplin Kerja Terhadap Kinerja Karyawan: Studi Pada Karyawan Dealer Resmi Motor Honda Tridjaya Motor Subang
Heryanto, Heru
; Apriadi, Deri
Jurnal Ekonomi, Bisnis dan Manajemen (EBISMEN)
Vol 4
, No 3
(2025)
This study aims to determine the effect of work environment and work discipline on employee performance. The type of research used is quantitative research. The study was conducted at the Official Honda Tridjaya Motor Subang Motorcycle Dealer. The number of respondents was 35 people. This study distributed questionnaires to employees. Data processing and analysis techniques used SPSS version 25. The results of the study stated that the Work Environment and Work Discipline had a significant effec...
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