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Pengaruh Brand Ambassador, Electronic Word Of Mouth (E-Wom), dan Persepsi Harga terhadap Keputusan Pembelian pada E- Commerce Tokopedia: Survey Pada Mahasiswa Fakultas Ekonomi dan Bisnis UNISRI
EBISNIS : JURNAL ILMIAH EKONOMI DAN BISNIS
Vol 18
, No 1
(2025)
This research was conducted on students of the Faculty of Economics and Business at Slamet Riyadi University in Surakarta who use the e-commerce platform Tokopedia. The purpose of this study is to analyze the significance of the influence of brand ambassadors, electronic word of mouth (e-WOM), and price perception on purchasing decisions in Tokopedia's e-commerce. The type of data used is quantitative data, with primary data sources employed in this research. The data analysis techniques used in...
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Analisis Pengendalian Kualitas Produk Lemari Pada Meubel Pada Pesona Jepara
EBISNIS : JURNAL ILMIAH EKONOMI DAN BISNIS
Vol 18
, No 1
(2025)
This research aims to identifi and analyze the quality control of wardrobe products at Meubel Pesona Jepara in Penfui, Kupang City. This research is a case study which focuses on quality control carried out by the company to minimize defects in cabinet products in Pesona Jepara Furniture in Penfui, Kupang City. The date Collection techniques used in this research are observation, interviews, documentation and questionnaieres, while the analysis techinque used in this research is the Pareto diagr...
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Pengaruh Online Customer Review dan Online Customer Rating Terhadap Keputusan Pembelian Pada E-Commerce Shopee: Studi Pada Mahasiswa Prodi Administrasi Bisnis Universitas Nusa Cendana
Lema, Dominique Julied Saputri
; Lema, Dominique Julied Saputri
; Mesakh, Anthonius B.
; Kasim, Abas
EBISNIS : JURNAL ILMIAH EKONOMI DAN BISNIS
Vol 18
, No 1
(2025)
This research aims to know and analyze both the partial and simultaneous effects of online customer review and online customer rating on the purchase decision on e-commerce Shopee among students of the business administration program of Nusa Cendana University. The number of samples in this research was 100 respondents, with using the Purposive Sampling technique. The data analysis techniques used are quantitative descriptive analysis, multiple linear regression analysis, and hypothesis testing...
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1 Sitasi
Analisis Perencanaan Produksi Minuman Herbal Pada UMKM Liwut Sari: Di Borong Manggarai Timur
EBISNIS : JURNAL ILMIAH EKONOMI DAN BISNIS
Vol 18
, No 1
(2025)
This research is a case study with the object of research at UMKM Liwut Sari The purpose of this study is to determine and explain the production planning of herbal drinks at UMKM Liwut Sari. Data collection techniques in this research are observation, interviews, and documentation while data analysis techniques use forecasting and Break Even Point (BEP). The results of the sales forecasting analysis of red ginger herbal drink and temulawak herbal drink at Liwut Sari UMKM in January are pr...
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Perencanaan Produksi Tenun Ikat Ina Sabu di Kota Kupang:
EBISNIS : JURNAL ILMIAH EKONOMI DAN BISNIS
Vol 18
, No 1
(2025)
This research is a case study with the object of research on Tenun Ikat Ina Sabu located at Jalan Sukun I, RT 009 / RW 004, Oepura Village, Maulafa District, Kupang City, East Nusa Tenggara. The purpose of this study was to determine and explain the production planning of Tenun Ikat Ina Sabu in Kupang City. The types of data used are qualitative and quantitative. Data collection techniques in this study were interviews, observations, questionnaires and documentation. While the data analysis tech...
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1 Sitasi
Pengaruh Efikasi Diri, Beban Kerja dan Work Life Balance Terhadap Kepuasan Kerja Karyawan Di PT. Telkom Indonesia Witel Solo
EBISNIS : JURNAL ILMIAH EKONOMI DAN BISNIS
Vol 18
, No 1
(2025)
This study is a survey study on employees of PT. Telkom Indonesia Witel Solo. The purpose of this study is to examine the effect of self-efficacy, workload and work life balance on job satisfaction. The type of data used is quantitative data, the data source used is primary data. Data collection in this study was carried out by distributing researcher questionnaires to the relevant respondents. The population in this study were employees of PT. Telkom Indonesia Witel Solo. The sampling technique...
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Implementasi Supply Chain Management pada UMKM Kopi Bintang Salatiga: (Studi Kasus UMKM Kopi Bintang Salatiga
EBISNIS : JURNAL ILMIAH EKONOMI DAN BISNIS
Vol 18
, No 1
(2025)
The implementation of Supply Chain Management (SCM) makes many businesses manage information, goods, services and money as good as possible so they can provide fast and high-quality services to customers. Therefore, this study aims to implement SCM in Kopi Bintang Salatiga SMEs to decrease production costs, increase revenue, improve operational efficiency and establish good relationships with customers. This study discusses the SCM process and the added value in Kopi Bintang Salatiga SMEs so...
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1 Sitasi
Pengaruh Kualitas Pelayanan dan Tarif terhadap Kepuasan Wisatawan Cimory On The Valley
EBISNIS : JURNAL ILMIAH EKONOMI DAN BISNIS
Vol 18
, No 1
(2025)
This study aims to determine and analyze the direct effect of Service Quality on Tourist Satisfaction at Cimory on the Valley, to determine and analyze the direct effect of Tariff on Tourist Satisfaction at Cimory on the Valley, and to determine and analyze the simultaneous effect of Service Quality and Tariff on Tourist Satisfaction at Cimory on the Valley. This study uses a quantitative method with a sample of 80 Customer respondents. The data were analyzed using data analysis techniques of va...
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Pengaruh Kinerja Keuangan Terhadap Nilai Perusahaan pada Perusahaan Perbankan yang Terdaftar di Bursa Efek Indonesia Periode 2020-2023
EBISNIS : JURNAL ILMIAH EKONOMI DAN BISNIS
Vol 18
, No 1
(2025)
Penelitian ini bertujuan untuk menguji pengaruh kinerja keuangan yang terdiri dari capital adequancy ratio, liquid assets of total asset, dan net interest margin terhadap nilai perusahaan dengan profitabilitas (return of asset) sebagai variabel moderasi. Penelitian ini menggunakan metode kualitatif. Populasi yang digunakan dalam penelitian ini adalah perusahaan perbankan yang terdaftar di Bursa Efek Indonesia pada periode 2020-2023. Data ini diakses melalui website www.idx.com dan website resmi...
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Peran Kontrak Istishna dalam Mendorong Pertumbuhan Ekonomi Syariah TinjauanTeoritis dan Praktis
Andi Asti Yuninsi
; Andi Asti Yuninsi
; A. Nur Husnul Khatimah
; Sindi Ramadani
; Akmal Aswad
; Kamaruddin Kamaruddin
EBISNIS : JURNAL ILMIAH EKONOMI DAN BISNIS
Vol 18
, No 1
(2025)
The growth of the Islamic economy in Indonesia requires financing instruments that are not only in line with Islamic principles but also capable of driving the real sector productively. Istisna' contracts, which involve the sale of goods by order, offer a promising solution for financing construction projects, manufacturing, and micro-businesses. This study aims to explore the definition, role, and implementation of istisna' contracts in supporting the growth of the Islamic economy. Using a desc...
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