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Menampilkan 1831–1840 dari 13405 artikel
Digitalisasi UMKM sebagai Strategi Meningkatkan Daya Saing di Era Ekonomi Digital
EBISNIS : JURNAL ILMIAH EKONOMI DAN BISNIS
Vol 18
, No 1
(2025)
The digitalization of Micro, Small, and Medium Enterprises (MSMEs) has become a crucial strategy for enhancing competitiveness in the digital economy era. This study examines the utilization of digital technology by MSMEs in Bandung City, as well as the challenges and opportunities faced during the digital transformation process. Employing a literature review approach and the Systematic Literature Review (SLR) method, this research identifies the impact of the digital economy on MSMEs, including...
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16 Sitasi
PENGARUH HARGA TERHADAP KEPUTUSAN PEMBELIAN DENGAN KEPUASAN KONSUMEN SEBAGAI VARIABEL MEDIASI PADA AIR MINUM NESTLE PURE LIFE
EBISNIS : JURNAL ILMIAH EKONOMI DAN BISNIS
Vol 18
, No 1
(2025)
This study aims to analyze the effect of price on purchasing decisions with consumer satisfaction as a mediating variable on Nestlé Pure Life drinking water products. The type of research used in this study uses a quantitative study by distributing questionnaires via google form which are distributed online. The sample in this study were consumers who had bought nestle pure life drinking water in the Yogyakarta area. The number of samples used in this study were 100 respondents. The analys...
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Pengaruh Kompensasi Dan Lingkungan Kerja terhadap Kinerja Karyawan dengan Kepuasan Kerja Sebagai Variabel Mediasi pada Super Dazzle Geyajan
EBISNIS : JURNAL ILMIAH EKONOMI DAN BISNIS
Vol 18
, No 1
(2025)
The purpose of this study is to examine how Super Dazzle Gejayan's pay and work environment affect staff performance, using job satisfaction as a mediating variable. Quantitative research is the research methodology employed. The 142 employees of Super Dazzle Gejayan made up the study's population. Partial Least Square (PLS) with Convergent Validity, Factor Loading, Cronbach Alpha Discriminant Validity, Cross Loading, Reliability, Composite Reliability, R Square, and Hypothesis Testing tests wer...
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Pengaruh Gaya Kepemimpinan dan Kompensasi terhadap Kinerja Karyawan Melalui Motivasi Kerja sebagai Variabel Intervening pada Pamella Tiga Yogyakarta
EBISNIS : JURNAL ILMIAH EKONOMI DAN BISNIS
Vol 18
, No 1
(2025)
This study aims to analyze the effect of leadership style and compensation on employee performance with work motivation as an intervening variable at Pamella Tiga Yogyakarta. The population and sample in this study were Pamela Tiga Yogyakarta employees totaling 45 respondents. This research uses a quantitative approach with survey method and data analysis using SmartPLS with Concurrent Validity test, Loading Factor, Average Variane Extracked (AVE), Discriminant Validity, Fornel Larcker, Cross Lo...
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Strategi Pemasaran dan Diferensiasi Produk dalam Menghadapi Persaingan Impor: Studi Kasus PT. Soka Cipta Niaga
EBISNIS : JURNAL ILMIAH EKONOMI DAN BISNIS
Vol 18
, No 1
(2025)
The rapid growth of the Muslim population, both in Indonesia and globally, has driven an increasing need for products to support worship, including Muslim socks. PT Soka Cipta Niaga (PT SCN), a producer of Muslim socks under the brand "SOKA", faces the challenge of low brand awareness, where consumers are more familiar with the product as "wudu socks". This research aims to analyze effective marketing strategies for the "SOKA" brand. The research results show that social media-based promotional...
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Pengaruh Motivasi, Lingkungan dan Pengalaman Kerja Terhadap Loyalitas Karyawan Pamella 9 Supermarket Wonosari
EBISNIS : JURNAL ILMIAH EKONOMI DAN BISNIS
Vol 18
, No 1
(2025)
The retail industry is one of the choices for people to fulfill their needs. With the dynamics of the retail industry that had slumped, one of the local retailers in Yogyakarta, Pamella Supermarket, became the favorite choice of the people of Yogyakarta. One of the Pamella Supermarket branches, Pamella 9 Supermarket Wonosari, is always crowded with customers and its existence absorbs the youth workforce of Gunungkidul area. The existence of competition in this industry requires many supporting f...
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PENGARUH PENGELUARAN, PMDN DAN INFLASI TERHADAP PENERIMAAN DI SUMATERA UTARA TAHUN 2001-2020
Desember Palito Sinaga
; Ali Asdon Tanjung
; Feryanto Nababan
; Mentari syaputri Purba
; Raymond Siboro
; Joko Suharianto
EBISNIS : JURNAL ILMIAH EKONOMI DAN BISNIS
Vol 4
, No 2
(2025)
This study aims to analyze the effects of domestic investments, inflasi, and pengeluaran on Sumatra Utara's income between 2001 and 2020. This study uses the Error Correction Model (ECM) analysis method to determine the impact of independent variables on dependent variables in the pendek data and the Regression Linear Berganda analysis to determine the impact of independent variables on dependent variables in the panjang data. According to the results of the ECM analysis, the variable pengeluara...
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Pengaruh Pengetahuan Perpajakan, Sanksi Perpajakan,dan Sosialisasi Perpajakan terhadap Tingkat Kepatuhan Wajib Pajak Orang Pribadi: Bukti Empiris Pada Kp2kp Wonogiri
EBISNIS : JURNAL ILMIAH EKONOMI DAN BISNIS
Vol 18
, No 1
(2025)
This study aims to analyze the effect of tax knowledge, tax sanctions, and tax socialization on individual taxpayer compliance. The research was conducted at the Tax Service, Counseling, and Consultation Office (KP2KP) Wonogiri using a quantitative approach. Primary data were collected through questionnaires, and secondary data were obtained from relevant sources. A sample of 100 respondents was selected using a random sampling method. Data analysis was conducted using multiple linear regression...
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Pengaruh Harga Produk, Kualitas Produk, dan Brand Image Terhadap Keputusan Pembelian Aqua di Kota Kendal
Muhammad Alvinnur Budiansyah
; Muhammad Alvinnur Budiansyah
; Aqmala, Diana
; Eko Waluyo, Dwi
; Setiawan, Aries
EBISNIS : JURNAL ILMIAH EKONOMI DAN BISNIS
Vol 18
, No 1
(2025)
Aqua, as a leading bottled mineral water brand in Indonesia, faces challenges in maintaining its market share amid increasing competition and boycott issues. This study aims to analyze the impact of product quality, product pricing, and brand image on purchasing decisions for Aqua in Kendal City. The research employs both quantitative and qualitative methods. Data collection techniques involve distributing questionnaires to 188 respondents and conducting interviews with 10 respondents. The r...
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1 Sitasi
Analisis Faktor Pengaruh Minat Penggunaan Sistem Informasi Akuntansi Berbasis E-commerce Shopee Pada Mahasiswa Akuntansi Surakarta: Analisis Faktor Pengaruh Minat Penggunaan Sistem Informasi Akuntansi Berbasis E-commerce Shopee Pada Mahasiswa Akuntansi Surakarta
EBISNIS : JURNAL ILMIAH EKONOMI DAN BISNIS
Vol 18
, No 1
(2025)
In this study, to analyze the interest factors in using e-commerce-based accounting information systems among Surakarta private students. This research is quantitative research. The population of this research is private students from Surakarta. The sample determination technique uses the Slovin formula. Data analysis uses SPSS 25. The results of this study prove that perceived ease and trust influence interest in the Shopee e-commerce based accounting information system and perceived risk does...
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