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Analisis Strategi Promosi Penjualan pada Marketplace Shopee BMA Baju Murah Anak
EBISNIS : JURNAL ILMIAH EKONOMI DAN BISNIS
Vol 18
, No 2
(2025)
Penelitian ini bertujuan untuk menganalisis strategi promosi penjualan yang diterapkan oleh BMA (Baju Murah Anak) pada marketplace Shopee. Meskipun telah melakukan berbagai upaya promosi, penjualan BMA cenderung fluktuatif dan belum mencapai target yang diharapkan. Penelitian ini menggunakan pendekatan kualitatif deskriptif dengan teknik pengumpulan data melalui observasi, wawancara, dan dokumentasi. Penelitian terfokus pada empat strategi promosi utama yaitu pemberian, paket harga, pengembalian...
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Pengaruh Partisipasi Penyusunan Anggaran dan Motivasi Kerja Terhadap Kinerja Manajerial dengan Gaya Kepemimpinan sebagai Variabel Moderating
EBISNIS : JURNAL ILMIAH EKONOMI DAN BISNIS
Vol 18
, No 2
(2025)
The Karanganyar Regency Government functions as an autonomous region comprising various work units, including offices, agencies, and departments. This study aims to examine the influence of budget participation and work motivation on managerial performance, and to analyze the moderating role of leadership style within this relationship in the Regional Government Work Units (SKPD) of Karanganyar Regency.
This research employed a quantitative approach, utilizing primary data as its main source. Th...
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Pengaruh Green Marketing dan Brand Image Terhadap Loyalitas Pelanggan pada Starbucks CoffeeLiving World Pekanbaru
EBISNIS : JURNAL ILMIAH EKONOMI DAN BISNIS
Vol 18
, No 2
(2025)
This study aims to determine and analyze the influence of green marketing and brand image on customer loyalty at Starbucks Coffee Living World Pekanbaru. The background of this study is based on increasing competition in the coffee industry, changes in consumer lifestyles that are increasingly environmentally conscious, and the importance of brand image in building long-term relationships with customers. The method used in this study is descriptive and quantitative. The number of samples in this...
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Pengaruh Motivasi Karir, Motivasi Pemahaman dan Faktor Lingkungan Keluarga Terhadap Minat Menjadi Profesi Akuntan (Chartered Accountant)
EBISNIS : JURNAL ILMIAH EKONOMI DAN BISNIS
Vol 18
, No 2
(2025)
This study aims to examine the influence of Career Motivation, Understanding of Motivation, and Family Environmental Factors on Interest in Becoming a Public Accountant. This study was conducted at Slamet Riyadi University and Sebelas Maret State University. The data used are quantitative. The data source is primary data. The entire population in this study was 1,330 accounting students at Slamet Riyadi University and Sebelas Maret State University. The sample used was 93 respondents. The sampli...
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Socialization of Waste Management and Distribution of Trash Bins to Increase Community Knowledge in Kedungbako Village
Indonesian Journal of Empowerment and Community Service
Vol 6
, No 2
(2025)
Waste is a crucial issue that must be addressed, especially by the government. Although waste is a particular concern, the reality is that it is not being managed properly. Waste remains an unresolved problem. Almost every day, people produce waste and it is mixed together from various types of waste. The accumulation of waste will cause various problems, such as flooding, ecosystem damage, and poor water sanitation. The purpose of this community service is to provide socialization about an effe...
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Strengthening Literacy of ABACAGA Method at PNF PKBM KRI Embassy Malaysia
Sholiha, Faridatus
; Aini, Faradila
; Mahsun, Mohamad
; Idris, Haidar
; Bakhri, Saiful
; Arifin, Zainul
; Muttaqin, Ahmad Ihwanul
; Ulumudin, Ihya’
; Masyhuri, Muhammad
; Arifin, Syamsul
; Sidiq, Muhammad Abdul Halim
Indonesian Journal of Empowerment and Community Service
Vol 6
, No 2
(2025)
ABSTRACT
Some Indonesian students aged 10–12 at the Indonesian Embassy in Malaysia's PNF Learning Center (PKBM PNF) still demonstrate low basic literacy skills. This condition is related to family backgrounds that do not have clear legal status due to unregistered marriages and the lack of valid citizenship documents. In addition, parental involvement in accompanying children's learning process at home is relatively low due to the demands of full-time work. This study aims to accompany and impro...
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Analisis Penerapan Social Media Marketing di Lafera Space Pekanbaru
EBISNIS : JURNAL ILMIAH EKONOMI DAN BISNIS
Vol 18
, No 2
(2025)
Lafera Space is a coffee shop located in Bangau Sakti, Pekanbaru. This study aims to obtain clear information and insights into the implementation of social media marketing strategies at Lafera Space Pekanbaru. The research approach used is a descriptive qualitative method that describes how Lafera Space conducts social media marketing. Data collection was conducted through interviews with seven informants, documentation study, literature review, and data source triangulation. The research findi...
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Peer Health Educator for Escalating Adolescent Health Education Based On Mobile Health
Indonesian Journal of Empowerment and Community Service
Vol 6
, No 2
(2025)
Adolescents are vulnerable to physical and mental health problems. Lack of health information makes adolescents influenced by misinformation, which can trigger detrimental things. Main issues of this topic are lack of information about adolescent nutrition and mental health, unbalanced food consumption patterns, negative stigma related to adolescent mental health, and lack of use of mobile health. These problems caused by limited access to health information and absence of health educators in sc...
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Pengaruh Kepribadian, Keberanian Mengambil Risiko, Ekspektasi Pendapatan Terhadap Minat Berwirausaha Mahasiswa Universitas Slamet Riyadi Surakarta
EBISNIS : JURNAL ILMIAH EKONOMI DAN BISNIS
Vol 18
, No 2
(2025)
This research aims to analyze the significance of the influence of personality, courage to take risks, income expectations on students' interest in entrepreneurship at Slamet Riyadi University, Surakarta. The types of data used in this research are quantitative. The data sources used are primary and secondary data. The sample in this research was 100 students at Slamet Riyadi University, Surakarta. The method used in sampling was proportional random sampling. Data collection techniques in this r...
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Strategi Pengelolaan Sekolah Lansia Salimah Melalui Optimalisasi Fasilitator
Indonesian Journal of Empowerment and Community Service
Vol 6
, No 2
(2025)
Pertumbuhan populasi lansia di Kabupaten Sukoharjo menunjukkan urgensi akan penguatan kapasitas edukasi yang inklusif dan berkelanjutan. Program Sekolah Lansia Salimah (Salsa) yang diinisiasi oleh PD Salimah Sukoharjo mengalami keterbatasan pelaksanaan akibat minimnya fasilitator yang terlatih. Kegiatan pengabdian ini bertujuan untuk mengoptimalisasi peran fasilitator melalui intervensi terstruktur berupa sosialisasi, edukasi, pelatihan, kunjungan lapangan, pendampingan, monitoring dan evaluasi....
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