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Pengaruh Green Marketing dan Brand Image Terhadap Loyalitas Pelanggan pada Starbucks CoffeeLiving World Pekanbaru
Putri Khairani
; Putri Khairani
; Mashur Fadli
EBISNIS : JURNAL ILMIAH EKONOMI DAN BISNIS
Vol 18
, No 2
(2025)
This study aims to determine and analyze the influence of green marketing and brand image on customer loyalty at Starbucks Coffee Living World Pekanbaru. The background of this study is based on increasing competition in the coffee industry, changes in consumer lifestyles that are increasingly environmentally conscious, and the importance of brand image in building long-term relationships with customers. The method used in this study is descriptive and quantitative. The number of samples in this...
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Pengaruh Social Media Marketing dan Customer Experience terhadap Customer Loyalty pada Kedai Kopi Yong Bengkalis Pekanbaru
Helin Helin
; Mashur Fadli
EBISNIS : JURNAL ILMIAH EKONOMI DAN BISNIS
Vol 18
, No 1
(2025)
Customer loyalty is a commitment held by individuals or groups to buy or support a product or service again on an ongoing basis. The purpose of this study was to determine the effect of social media marketing and customer experience on customer loyalty in customers of Yong Bengkalis Coffee Shop in Pekanbaru. The population of this study were 14,095 customers and a sample of 99 respondents was obtained using purposive sampling technique. This research uses quantitative methods and descriptive sta...
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PENGARUH DISPLAY LAYOUT DAN VARIASI PRODUK TERHADAP MINAT BELI KONSUMEN PADA RUMAH BATIK SERUNAI KOTA PEKANBARU
Wila Septi Dita
; Wila Septi Dita
; Mashur Fadli
EBISNIS : JURNAL ILMIAH EKONOMI DAN BISNIS
Vol 18
, No 1
(2025)
The purpose of this study was to determine the effect of display layout and product variation on consumer purchasing interest at Rumah Batik Serunai, Pekanbaru City. The research method used is a quantitative approach with data collection techniques in the form of questionnaires which were responded to by 77 respondents. Respondents were determined using the Accidental Sampling technique. This study uses analysis such as validity test, reliability test, normality test, multicollinearity test, he...
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Strategy to Improve Business Performance of Palm Oil Sector in Merangkai Village, Dayun District, Siak Regency: Impact of Digital Marketing and Marketing Strategy
Lie Othman
; Meyzi Heriyanto
; Kasmirudin Kasmirudin
; Mashur Fadli
; Hussein Al Muhtadeebillah
; Mandataris Mandataris
Proceeding. of The International Conference on Business and Economics
Vol 2
, No 2
(2024)
This study aims to measure the influence of digital marketing and marketing strategies in improving the business performance strategy of the palm oil sector in Merangkai Village, Dayun District, Siak Regency. The study used a quantitative approach where primary data was collected through a survey of 35 respondents, and the Partial Least Square (PLS) statistical technique was used to process the data. The study's results confirmed that digital marketing had no significant influence on the busines...
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