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Analisis Penerapan Social Media Marketing di Lafera Space Pekanbaru
Syarifah Serfika
; Syarifah Serfika
; Meyzi Heriyanto
EBISNIS : JURNAL ILMIAH EKONOMI DAN BISNIS
Vol 18
, No 2
(2025)
Lafera Space is a coffee shop located in Bangau Sakti, Pekanbaru. This study aims to obtain clear information and insights into the implementation of social media marketing strategies at Lafera Space Pekanbaru. The research approach used is a descriptive qualitative method that describes how Lafera Space conducts social media marketing. Data collection was conducted through interviews with seven informants, documentation study, literature review, and data source triangulation. The research findi...
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Pengaruh Shopping Enjoyment dan Sales Promotion terhadap Impulsive Buying Marketplace Shopee pada Mahasiswa Universitas Riau
Meyzi Heriyanto
; Devi Juniarty
; Devi Juniarty
EBISNIS : JURNAL ILMIAH EKONOMI DAN BISNIS
Vol 18
, No 1
(2025)
The purpose of this study was to determine the effect of shopping enjoyment and sales promotion on impulsive buying of shopee marketplace on students of Riau University. The method used is a quantitative method with a data collection technique in the form of a questionnaire responded to by 384 respondents. The sampling technique uses a purposive sampling technique. This study uses analysis such as validity test, reliability test, normality test, multicollinearity test, heteroscedasticity test, m...
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Strategy to Improve Business Performance of Palm Oil Sector in Merangkai Village, Dayun District, Siak Regency: Impact of Digital Marketing and Marketing Strategy
Lie Othman
; Meyzi Heriyanto
; Kasmirudin Kasmirudin
; Mashur Fadli
; Hussein Al Muhtadeebillah
; Mandataris Mandataris
Proceeding. of The International Conference on Business and Economics
Vol 2
, No 2
(2024)
This study aims to measure the influence of digital marketing and marketing strategies in improving the business performance strategy of the palm oil sector in Merangkai Village, Dayun District, Siak Regency. The study used a quantitative approach where primary data was collected through a survey of 35 respondents, and the Partial Least Square (PLS) statistical technique was used to process the data. The study's results confirmed that digital marketing had no significant influence on the busines...
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