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PENGARUH CELEBRITY ENDORSER, BRAND IMAGE DAN BRAND TRUST TERHADAP KEPUTUSAN PEMBELIAN PADA PRODUK EMINA COSMETICS (Survei pada Mahasiswa Fakultas Ekonomi Universitas Slamet Riyadi Surakarta)
Novalia, Ayu
; Triastity, Rahayu
; Triastity, Rahayu
; Sumaryanto, Sumaryanto
; Sumaryanto, Sumaryanto
Jurnal Ekonomi dan Kewirausahaan
Vol 20
, No 1
(2020)
The purpose of this study was to analyze the significance of the influence of celebrity endorsers, brand image and brand trust on purchasing decisions on Emina Cosmetics products. This type of research is a survey of students of the Faculty of Economics, University of Slamet Riyadi Surakarta. The type of data used is quantitative data and qualitative data. Data sources using primary data sources and secondary data. The population in this study were students who used Emina Cosmetics in the Facult...
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DOI
1 Sitasi
PENGARUH STORE ATMOSPHERE DAN KUALITAS PRODUK TERHADAP NIAT BELI ULANG DENGAN KEPUASAN KONSUMEN SEBAGAI VARIABEL MEDIASI (Survei Pada Konsumen Marakez Café di Surakarta)
Rahmawati, Dita
; Rahadhini, Marjam Desma
; Rahadhini, Marjam Desma
; Sumaryanto, Sumaryanto
; Sumaryanto, Sumaryanto
Jurnal Ekonomi dan Kewirausahaan
Vol 20
, No 1
(2020)
This research was conducted on consumers Marakez Café in Surakrta, the type of data used is qualitative and quantitative data. Data sources used are secondary and primary data. The entire population in this study are all Marakez Café consumers whose numbers cannot be known. The sample used in this study was taken as many as 100 respondents. The sampling technique is done by using nonprobability sampling using purposive sampling method. In this study shows that store atmosphere and product qual...
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4 Sitasi
PENGARUH KUALITAS PELAYANAN, HARGA, DAN STORE ATMOSPHERE TERHADAP KEPUASAN KONSUMEN (Survei pada Konsumen The Hidden Place By Jox’s Surakarta)
Sukma, Anugrah Nadia
; Sumaryanto, Sumaryanto
; Sumaryanto, Sumaryanto
; Susanti, Retno
; Susanti, Retno
Jurnal Ekonomi dan Kewirausahaan
Vol 20
, No 2
(2020)
The purpose of this study was to analyze the importance of the influence of service quality, price, and store atmosphere on consumer satisfaction at The Hidden Place by Jox's Surakarta. This type of research is a consumer survey, the type of data used is qualitative data and quantitative data. Data sources used are primary data and secondary data. The population in this study are all consumers at The Hidden Place by Jox's Surakarta whose numbers are not known with certainty. Samples amounted to...
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1 Sitasi
ANALISIS PENGENDALIAN PERSEDIAAN BAHAN BAKU GUNA MEMINIMISASI BIAYA PERSEDIAAN DENGAN METODE MATERIAL REQUIREMENT PLANNING PADA BATIK MAHKOTA LAWEYAN SURAKARTA
Jurnal Ekonomi dan Kewirausahaan
Vol 19
, No 4
(2020)
This research is an observation. This type of data uses qualitative data and quantitative data. The data source uses primary data and secondary data. Data collection techniques using study documentation. Data analysis uses descriptive method. Data analysis uses descriptive method. The results showed that the application of the Material Requirement Planning method could play a role in minimizing the cost of raw material inventory in Batik Mahkota Laweyan Surakarta, this is indicated by the total...
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ANALISIS PENGARUH KUALITAS PELAYANAN DAN PROMOSI TERHADAP LOYALITAS KONSUMEN DENGAN KEPUASAN KONSUMEN SEBAGAI VARIABEL MODERASI
Jurnal Ekonomi dan Kewirausahaan
Vol 19
, No 1
(2020)
The purpose of this study is to analyze the significance of effect service quality, promotion and satisfaction on consumer loyalty partially, to know the significance of effect of service quality and promotion on consumer loyalty which is moderated by customer satisfaction. This type of research is a survey of consumers of SFA Steak & Resto Karanganyar. A sample of 100 consumers with purposive sampling technique. Data collection techniques used questionnaire and literature study. The data an...
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1 Sitasi
IMPLEMENTASI ALGORITMA DIJKSTRA DAN METODE HAVERSINE PADA PENENTUAN JALUR TERPENDEK PENDAKIAN GUNUNG MERAPI JALUR SELO BERBASIS ANDROID
Jurnal Teknologi Informasi dan Komunikasi (TIKomSiN)
Vol 8
, No 1
(2020)
Mount Climbing or mountaineering is one of high-risk sports having certain techniques. There are many factors emerging the lost of mountaineer, such as, getting lost or having out of the track because of bad weather and trying for a new track without well-preparations. Meanwhile, the information of mountaineering route usually can be got from brochure or map at mount base camp in general. Furthermore, some cases state that the mountaineers also must find the closest path to the peak or the close...
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PENGARUH KEPERCAYAAN, KEMUDAHAN, DAN HARGA TERHADAP KEPUTUSAN PEMBELIAN MELALUI SITUS ONLINE STORE LAZADA (Survei pada Mahasiswa Universitas Slamet Riyadi Surakarta)
Jurnal Ekonomi dan Kewirausahaan
Vol 18
, No 4
(2019)
The purpose of this research is to analyze the significance of the influence of trust, convenience and price on purchasing decisions through Lazada's online store site to students of Universitas Slamet Riyadi Surakarta. This research uses survey method, the type of data used is qualitative data and quantitative data, the data sources used are primary data and secondary data. The population in this study were all students of Universitas Slamet Riyadi Surakarta who had made purchases through the L...
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ANALISIS PENGARUH PROMOSI TERHADAP LOYALITAS KONSUMEN DENGAN KEPERCAYAAN SEBAGAI VARIABEL MEDIASI
Jurnal Ekonomi dan Kewirausahaan
Vol 18
, No 3
(2019)
Marketing has an important role in the success of the company, especially in the face of competition, maintaining excellence and developing a business to always achieve profit. This study aims to determine the effect of promotion and trust on consumer loyalty in the Semanggi Printing Association. This study uses purposive sampling method, the population in this study is the consumers of Semanggi Printing Association as many as 100 respondents. Data collection method used: questionnaire. Data ana...
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PENGARUH LOKASI, KUALITAS PELAYANAN, DAN FASILITAS HOTEL TERHADAP KEPUTUSAN MENGINAP PELANGGAN DI HOTEL (Survei pada The Margangsa Hotel Surakarta)
Jurnal Ekonomi dan Kewirausahaan
Vol 18
, No 3
(2019)
The purpose of this research is to analyze the significance of the influence of the location, quality of service and hotel facilities partially or simultaneously against the decision of stay at The Margangsa Hotel. Technique of data analysis used the test of validity, reliability test, test the assumptions of classical linear regression, and multiple, t test, F test and coefficient of determination. The research results obtained conclusions that: there is a significant influence of the location...
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ANALISIS PENGARUH HARGA, PELAYANAN, DAN PERSEPSI REPUTASI TERHADAP LOYALITAS MENGGUNAKAN JASA OJEK ONLINE (Survei pada Pelanggan Go-Jek Kota Solo)
Jurnal Ekonomi dan Kewirausahaan
Vol 18
, No 3
(2019)
This study aims to analyze the significance of the influence of price, service, and reputation perception variables on the loyalty of Go-Jek customers in Solo city and analyze dominant influencing variables. Types of survey research, types of qualitative and quantitative data. Data sources are primary data and secondary data. The population of all Go-Jek customers in Solo is the February 2018 period whose numbers are unknown. Sample of 100 respondents with purposive sampling technique. The colle...
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