PENGARUH STORE ATMOSPHERE DAN KUALITAS PRODUK TERHADAP NIAT BELI ULANG DENGAN KEPUASAN KONSUMEN SEBAGAI VARIABEL MEDIASI (Survei Pada Konsumen Marakez CafÃ© di Surakarta)

Rahmawati; Dita; Rahadhini; Marjam Desma; Rahadhini; Marjam Desma; Sumaryanto; Sumaryanto; Sumaryanto; Sumaryanto

Jurnal Ekonomi dan Kewirausahaan

Universitas Slamet Riyadi

📄 Abstract

This research was conducted on consumers Marakez CafÃ© in Surakrta, the type of data used is qualitative and quantitative data. Data sources used are secondary and primary data. The entire population in this study are all Marakez CafÃ© consumers whose numbers cannot be known. The sample used in this study was taken as many as 100 respondents. The sampling technique is done by using nonprobability sampling using purposive sampling method. In this study shows that store atmosphere and product quality significantly influence consumer satisfaction. Variable store atmosphere, product quality and customer satisfaction have a significant effect on repurchase intentions. The sobel test results in this study indicate that store atmosphere and product quality influence repurchase intentions with customer satisfaction as a mediating variable.

🔖 Keywords

#store atmosphere; product quality; consumer satisfaction; repurchase intention

ℹ️ Informasi Publikasi

Tanggal Publikasi

23 September 2020

Volume / Nomor / Tahun

Volume 20, Nomor 1, Tahun 2020

📝 HOW TO CITE

Rahmawati, Dita; Rahadhini, Marjam Desma; Rahadhini, Marjam Desma; Sumaryanto, Sumaryanto; Sumaryanto, Sumaryanto, "PENGARUH STORE ATMOSPHERE DAN KUALITAS PRODUK TERHADAP NIAT BELI ULANG DENGAN KEPUASAN KONSUMEN SEBAGAI VARIABEL MEDIASI (Survei Pada Konsumen Marakez CafÃ© di Surakarta)," Jurnal Ekonomi dan Kewirausahaan, vol. 20, no. 1, Sep. 2020.

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