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PENGARUH KUALITAS MAKANAN, PELAYANAN, HARGA DAN SUASANA RESTORAN TERHADAP KEPUTUSAN PEMBELIAN
Jurnal Ekonomi dan Kewirausahaan
Vol 17
(2017)
The purpose of this study was to know the effect of quality of food, service, priceand store atmosphere on consumer purchasing decisions This study is a survey. The typeof data used quantitative and qualitative data. The data source used primary datasources and secondary data. The study population is consumer Vien's Selat Segar danSop Solo. The research sample of 100 people with accidental sampling technique. Datacollection technique used questionnaire, observation and literature. Data were anal...
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ANALISIS FAKTOR-FAKTOR BERPENGARUH TERHADAP PERENCANAAN INVESTASI (Servei Masyarakat berpenghasilan tetap Desa Jaten Kabupaten Karanganyar)
Research Fair Unisri
Vol 1
, No 1
(2017)
Perencanaan investasi merupakan tindakan pengalokasian sejumlah dana yang dilakukansaat ini dengan harapan untuk memperoleh penghasilan masa mendatang. Perencanaan investasimerupakan hal yang penting dimiliki oleh masyarakat yang berpenghasilan tetap sehinggapendapatan yang diperoleh dari hasil pekerjaannya dapat bermanfaat bagi masa depannya.Tujuanpenelitian ini adalah: 1) Menganalisis signifikansi pengaruh Self Control, pengetahuan keuangan,dan pengalaman keuangan terhadap Perencanaan investas...
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ANALISIS PENGARUH BRAND IMAGE TERHADAP KEPUTUSAN PEMBELIAN SMARTPHONE SAMSUNG DENGAN WORD OF MOUTH POSITIF SEBAGAI VARIABEL MODERASI
Jurnal Ekonomi dan Kewirausahaan
Vol 16
, No 4
(2017)
The object of this study is to determine the significance effect of Brand Image on smartphone Samsung buying decisions; Positive Word of Mouth influences on smartphone Samsung buying decisions; Positive Word of Mouth influences on the moderation of Brand Image to the smartphone Samsung buying decisions. The population of this study was the Economics Faculty students, University Slamet Riyadi Surakarta using smartphone Samsung, by employing 100 respondents using accidental sampling technique. The...
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PENGARUH KUALITAS PRODUK, KUALITAS PELAYANAN, DAN LOKASI TERHADAP KEPUTUSAN PEMBELIAN KONSUMEN DI WARUNG MIE AYAM BAKSO AJENG KARANGANYAR
Jurnal Ekonomi dan Kewirausahaan
Vol 16
, No 3
(2017)
The purpose of this study are: 1) To analyze the significance of the influence of product quality, service quality and location of the purchase decisions of consumers in Warung Mie Ayam Bakso Ajeng Karanganyar. 2) To analyze the dominant variable influence (product quality, service quality or location) on consumer purchasing decisions in Warung Mie Ayam Bakso Ajeng Karanganyar. The research method used survey method, the type of data used quantitative and qualitative data, the data source used p...
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ANALISIS PERBANDINGAN KEPUASAN KONSUMEN DITINJAU DARI KUALITAS PRODUK PADA OBJEK WISATA AIR TERJUN PARANG IJO DENGAN WISATA AIR TERJUN JUMOG DI KABUPATEN KARANGANYAR
Jurnal Ekonomi dan Kewirausahaan
Vol 16
, No 2
(2016)
The purpose of this research was: 1) to analyze the significance of the difference of consumer satisfaction in terms of product quality in sights of waterfalls Parang Ijo with Jumog waterfall sights in Karanganyar Regency. 2) to analyze the significance of the difference of consumer satisfaction in the sights of waterfalls Parang Ijo with Jumog waterfall sights in Karanganyar Regency. Research methods method using survey data, the type of data used was qualitative and quantitative data, the sour...
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PENGARUH BRAND IMAGE TERHADAP KEPUTUSAN PEMBELIAN SOPHIE PARIS DENGAN WORD OF MOUTH POSITIF SEBAGAI VARIABEL MODERASI (Survei pada Mahasiswi Fakultas Ekonomi Universitas Slamet Riyadi Surakarta)
Jurnal Ekonomi dan Kewirausahaan
Vol 16
, No 2
(2016)
A purchasing decision made by a consumer is undertaken on the basis of the wishes and needs of a product. Therefore the fashion companies strive to innovate to create high-quality products and having a good brand in the minds of consumers. The purpose of this research was: 1) to analyze the significance of the influence of the brand image of Sophie Paris purchases. 2) to analyze the significance of the influence of Word of Mouth (WOM) positive towards purchasing decision Sophie Paris. 3) to anal...
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PENGARUH PRODUK DAN HARGA TERHADAP KEPUTUSAN PEMBELIAN DENGAN KEPUASAN KONSUMEN SEBAGAI VARIABEL MEDIASI PADA WARUNG MAKAN BU YATI SOLO
Jurnal Ekonomi dan Kewirausahaan
Vol 15
, No 1
(2015)
This research is aimed to analysis the signification effect of the product toward costumer satisfaction; the effect of price toward costumer satisfaction; the effect of product toward buying decision; the effect of price toward buying decision; the effect of customer satisfaction toward buying decision; the effect of product toward buying decision which mediated by customer satisfaction; the effect of price toward buying decision which mediated by customer satisfaction. The population of this re...
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MODEL TABUNGAN RUMAH TANGGA PEDESAAN (STUDI DI KECAMATAN DELANGGU KABUPATEN KLATEN)
Jurnal Ekonomi dan Kewirausahaan
Vol 14
, No 2
(2015)
This research aims to estimate the model of rural households in savings Delanggu sub-district Klaten district. It is also to identifying variables impact on savings rural households. The population is all households which consisted of 14.620 rural households or dwell in the sub-district of Delanggu. Taken as much as 94 sample of households use the technique of a two stage clusters of sampling, with the village used as a group. The data in this study is the primary data collected through the surv...
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PENGARUH MOTIVASI, LINGKUNGAN KERJA, KESEJAHTERAAN, DAN KEPEMIMPINAN KEPALA SEKOLAH TERHADAP KINERJA GURU SEKOLAH MENENGAH PERTAMA
Jurnal Ekonomi dan Kewirausahaan
Vol 12
, No 2
(2012)
ABSTRACT The purpose of this study to analysis the influence of motivation, work environment, welfare and principal leadership teacher performance against SMPN 1 Gondangrejo, Karanganyar. The research sample set by using the census, because the population is less than 100, the sample in this study of 40 people, equal to the number population. The data used are primary data using questionnaires completed by respondents. The analysis tools are Multiple Linear Regression analysis, t test, F test an...
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STRATEGI SUKSES BAGI USAHA PEMASARAN JASA
Jurnal Ekonomi dan Kewirausahaan
Vol 9
, No 1
(2012)
ABSTRACT One the marketing strategy of company service can be seen from marketing hotchpotch that is product, price, distribution or place and promotion, but in service marketing mostly in direct correlation to human being make difference to the result of customer satisfaction. For that marketing of service require to pay attention other element like people, physical evidence and process. Service which is either from provider service people will form an evidence physical at customer effect of p...
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