đ
21 January 2021
DOI: 10.33061/jeku.v20i4.4994
PENGARUH KUALITAS PELAYANAN DAN HARGA TERHADAP KEPUASAN KONSUMEN (Survei pada Mahasiswa Pengguna Gojek di Universitas Slamet Riyadi Surakarta)
Jurnal Ekonomi dan Kewirausahaan
Universitas Slamet Riyadi
đ Abstract
The purpose of this study was to analyze the significance of the effect of service quality and price on consumer satisfaction of Gojek users. This research is a survey of students of the University of Slamet Riyadi who use Gojek. The study population was an unknown number of consumers using Gojek, Slamet Riyadi University students. A sample of 100 people with a purposive sampling technique. Data collection techniques using kueisoner, observation and literature study. The data analysis technique used multiple linear regression. The results showed that service quality had a significant effect on customer satisfaction. Price has a significant effect on customer satisfaction.
đ Keywords
#service quality; price and satisfaction
âšī¸ Informasi Publikasi
Tanggal Publikasi
21 January 2021
Volume / Nomor / Tahun
Volume 20, Nomor 4, Tahun 2021
đ HOW TO CITE
Fauzan, Akmal Muhammad; Sumaryanto, Sumaryanto; Susanti, Retno, "PENGARUH KUALITAS PELAYANAN DAN HARGA TERHADAP KEPUASAN KONSUMEN (Survei pada Mahasiswa Pengguna Gojek di Universitas Slamet Riyadi Surakarta)," Jurnal Ekonomi dan Kewirausahaan, vol. 20, no. 4, Jan. 2021.
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