đ
21 October 2020
DOI: 10.33061/jeku.v20i3.4490
ANALISIS PENGARUH KUALITAS PELAYANAN, KUALITAS PRODUK, DAN HARGA TERHADAP KEPUASAN KONSUMEN (Survei pada Konsumen TFP Kopi Warung Surakarta)
Jurnal Ekonomi dan Kewirausahaan
Universitas Slamet Riyadi
đ Abstract
This research was used to analyze the effect of service quality, product quality, and price on customer satisfaction of TFP Kopi Warung Surakarta. The population sample used is a TFP Kopi Warung Surakarta customers. The sample used in this research is 100 people respondents. The sampling technique use Purposive Sampling. The data analysis technique used is descriptive analysis techniques, multiple linear regression, t test, F test, and coefficient of determination.The result of the research shows that the persial and simultaneous service quality, product quality, and price positive and significant impact on customer satisfaction
đ Keywords
#service quality; product quality; price; customer satisfaction.
âšī¸ Informasi Publikasi
Tanggal Publikasi
21 October 2020
Volume / Nomor / Tahun
Volume 20, Nomor 3, Tahun 2020
đ HOW TO CITE
Al Farel, Zahra Audi; Triastity, Rahayu; Sumaryanto, Sumaryanto, "ANALISIS PENGARUH KUALITAS PELAYANAN, KUALITAS PRODUK, DAN HARGA TERHADAP KEPUASAN KONSUMEN (Survei pada Konsumen TFP Kopi Warung Surakarta)," Jurnal Ekonomi dan Kewirausahaan, vol. 20, no. 3, Oct. 2020.
ACM
ACS
APA
ABNT
Chicago
Harvard
IEEE
MLA
Turabian
Vancouver
Download Citation
0
Sitasi
Cek Google Scholar