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ANALYSIS OF EXPERIENTIAL MARKETING ON CUSTOMER SATISFACTION AS AN EFFORT TO IMPROVE BEHAVIOR INTENTION
Jurnal Manajemen Sosial Ekonomi
Vol 5
, No 2
(2025)
The purpose of the study was to investigate the relationship between experiential marketing, customer satisfaction and consumer behavior intention. The limitation of the study was that it focused on consumers who had made at least two purchases and only 70 questionnaires were returned and valid.
The population is categorized as infinity. Sample collection type accidental sampling. Data analysis with multiple linear regression processed with SEM- Partial Least Square 3.0, to verify the 6 hypothes...
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Evaluating Digital Readiness for Adopting Mobile-Based Public Service Information Systems in Rural Areas
Teknik: Jurnal Ilmu Teknik dan Informatika
Vol 5
, No 2
(2025)
In recent years, the Indonesian government has actively promoted digital transformation in public service delivery, including in rural and remote areas. However, digital adoption among communities in these regions remains inconsistent and often hindered by infrastructural and socio-cultural constraints. This study aims to assess the digital readiness of rural communities in adopting mobile-based public service information systems, with a specific focus on understanding the social and technologic...
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Strategi Dinas Ketenagakerjaan dalam Meningkatkan Kesempatan Kerja Melalui Hubungan Antar Kerja Lokal (AKL) di Kota Pematang Siantar
Jurnal Media Administrasi
Vol 10
, No 2
(2025)
Job opportunities are available for prospective workers who are looking for work. The existence of job opportunities in an area will greatly open up opportunities for labor absorption, such as opening job opportunities for local inter-worker (AKL) workers, which is the placement of workers between regencies/cities working within one province. The research method used in this study is a descriptive research method with a qualitative approach. Data collection techniques were carried out through in...
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Analisis Implementasi PSAK 216 pada Rumah Sakit Swasta : (Studi Kasus pada Rumah Sakit XYZ Surabaya)
JURNAL EKONOMI MANAJEMEN AKUNTANSI
Vol 31
, No 2
(2025)
Hospitals are places that provide health services to the community through the services they offer. In their operations, hospitals require fixed assets to be us|ed ind|epe|nd|ently or i|n co|mbi|nati|on wi|th other assets in the hospital for long-term operations. The fixed assets us|ed by hospitals make a significant contribution because they require large expenditures and are used over the long term. This study was conducted with the aim of analyzing the application of fixed asset accounting tr...
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EFEK DISCOURAGED BORROWERS DAN KEUNGGULAN KOMPETITIF TERHADAP KINERJA USAHA UMKM
Jurnal Manajemen Sosial Ekonomi
Vol 5
, No 2
(2025)
There is a phenomenon in which MSME actors often feel reluctant to apply for credit from banking institutions due to various obstacles, such as concerns over application rejection, difficulties in fulfilling administrative requirements, lack of collateral, and high interest rates—this condition is referred to as "discouraged borrowers." The population in this study consists of MSME actors in the manufacturing industry in Central Java Province, and by using purposive sampling, a total sample of 3...
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ANALISIS PERAN TEKNOLOGI INFORMASI DALAM MENINGKATKAN EFISIENSI PEMASARAN
Jurnal Manajemen Sosial Ekonomi
Vol 5
, No 2
(2025)
The rapid development of information technology (IT) in the digital age has brought significant changes to various aspects of life, including the business world. IT not only makes it easier for people to carry out their daily activities, but also contributes greatly to data management and the delivery of relevant, fast, and accurate information. One of the tangible impacts of IT development can be seen in the field of marketing. The transition from traditional marketing to digital marketing enab...
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PERAN KEPERCAYAAN DALAM MENINGKATKAN KEPUTUSAN PEMBELIAN PRODUK PINKFLASH
Jurnal Manajemen Sosial Ekonomi
Vol 5
, No 2
(2025)
This study aims to explore the role of trust in enchancing purchasing decisions for Pinkflash cosmetic products considering the influence of product quality, brand image, and price. The method applied in this study quantitative approach trought a survey by distributing questionnaires to 100 student respondents from Dian Nuswantoro University Semarang who are also users of Pinkflash product. Data analysis was conducted using Partial Least Squares (PLS). The findings indicate indicate that product...
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8 Sitasi
FAKTOR KEBERHASILAN PEMASARAN VIRAL DI MEDIA SOSIAL PADA UMKM BANJARENGARA
Jurnal Manajemen Sosial Ekonomi
Vol 5
, No 2
(2025)
The purpose of this study is to determine the effect of content quality, social media platforms, and promotional strategies on the success of viral marketing. The research includes 100 MSMEs in the Banjarnegara District that actively use social media for marketing, using purposive sampling techniques. By using SPSS V20 tools to perform multiple linear regression analysis, the statistical results indicate that content quality is not a significant factor affecting the success of viral marketing, w...
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1 Sitasi
PENGARUH INFLUENCER MARKETING DAN MINAT BELI PRODUK FASHION WANITA TERHADAP PENGGUNA SOSIAL MEDIA INSTAGRAM
Jurnal Manajemen Sosial Ekonomi
Vol 5
, No 2
(2025)
A purchase decision denotes a consumer’s final act after mulling over an array of product-related insights. This inquiry was orchestrated to delve into the repercussions of digital tastemakers and the utilization of social media on female consumers’ inclination to acquire fashion commodities via Instagram. Data were amassed through the circulation of questionnaires among 385 female Instagram aficionados, selected through a purposive sampling framework. The t-test statistical probe revealed that...
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2 Sitasi
PENGARUH KEMUDAHAN DAN GAYA HIDUP TERHADAP KEPUTUSAN PEMBELIAN ONLINE DI E-COMMERCE SHOPEE DI KECAMATAN BANYUMANIK
Jurnal Manajemen Sosial Ekonomi
Vol 5
, No 2
(2025)
This study aims to analyze the influence of convenience and lifestyle on online purchasing decisions on Shopee e-commerce in Banyumanik District. This study uses a quantitative method that obtains data from questionnaires distributed via Google Form. In this study, 100 respondents were found who were classified as Banyumanik residents aged 17 years and over and had made purchases on Shopee e-commerce in the last 6 months. For each data, it will be analyzed with the help of SPSS (Statistical Pack...
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11 Sitasi