📅 08 October 2025
DOI: 10.51903/6b5ns612
PENGARUH INFLUENCER MARKETING DAN MINAT BELI PRODUK FASHION WANITA TERHADAP PENGGUNA SOSIAL MEDIA INSTAGRAM
Jurnal Manajemen Sosial Ekonomi
Sekolah Tinggi Ilmu Ekonomi Studi Ekonomi Modern
📄 Abstract
A purchase decision denotes a consumer’s final act after mulling over an array of product-related insights. This inquiry was orchestrated to delve into the repercussions of digital tastemakers and the utilization of social media on female consumers’ inclination to acquire fashion commodities via Instagram. Data were amassed through the circulation of questionnaires among 385 female Instagram aficionados, selected through a purposive sampling framework. The t-test statistical probe revealed that social media exerts a noteworthy sway over the appetite to purchase, evidenced by a significance value of 0.000—well beneath the conventional 0.05 threshold. Conversely, influencers did not manifest a substantial imprint on purchase intention. Collectively, however, both digital figureheads and social platforms wield a consequential influence over women's proclivity to procure fashion wares on Instagram. This exposition underscores the pivotal role of social media as a catalyst shaping consumer desire within the Instagram milieu.
🔖 Keywords
#influencer marketing; Media Sosial; Minat Beli; fashion wanita; Instagram
ℹ️ Informasi Publikasi
Tanggal Publikasi
08 October 2025
Volume / Nomor / Tahun
Volume 5, Nomor 2, Tahun 2025
📝 HOW TO CITE
Destyara, Inez Galuh; Huda, Haris Ihsanil; Aqham, Ahmad Ashifuddin; Siswanto, Edy, "PENGARUH INFLUENCER MARKETING DAN MINAT BELI PRODUK FASHION WANITA TERHADAP PENGGUNA SOSIAL MEDIA INSTAGRAM," Jurnal Manajemen Sosial Ekonomi, vol. 5, no. 2, Oct. 2025.
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