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08 October 2025
DOI: 10.51903/ggvwhd07
FAKTOR KEBERHASILAN PEMASARAN VIRAL DI MEDIA SOSIAL PADA UMKM BANJARENGARA
Jurnal Manajemen Sosial Ekonomi
Sekolah Tinggi Ilmu Ekonomi Studi Ekonomi Modern
đ Abstract
The purpose of this study is to determine the effect of content quality, social media platforms, and promotional strategies on the success of viral marketing. The research includes 100 MSMEs in the Banjarnegara District that actively use social media for marketing, using purposive sampling techniques. By using SPSS V20 tools to perform multiple linear regression analysis, the statistical results indicate that content quality is not a significant factor affecting the success of viral marketing, while social media platforms and promotional strategies are significant to the success of viral marketing.
đ Keywords
#content quality
#social media platforms
#promotion strategies
#viral marketing
âšī¸ Informasi Publikasi
Tanggal Publikasi
08 October 2025
Volume / Nomor / Tahun
Volume 5, Nomor 2, Tahun 2025
đ HOW TO CITE
Rodiah, Siti Laelatul; Purnama, Kusna Djati, "FAKTOR KEBERHASILAN PEMASARAN VIRAL DI MEDIA SOSIAL PADA UMKM BANJARENGARA," Jurnal Manajemen Sosial Ekonomi, vol. 5, no. 2, Oct. 2025.
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