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PERAN KEPERCAYAAN DALAM MENINGKATKAN KEPUTUSAN PEMBELIAN PRODUK PINKFLASH
Risheila Fitria Rahmawati
; Aqmala, Diana
; Sedayu, Agung
; Cahya, Handy Nur
Jurnal Manajemen Sosial Ekonomi
Vol 5
, No 2
(2025)
This study aims to explore the role of trust in enchancing purchasing decisions for Pinkflash cosmetic products considering the influence of product quality, brand image, and price. The method applied in this study quantitative approach trought a survey by distributing questionnaires to 100 student respondents from Dian Nuswantoro University Semarang who are also users of Pinkflash product. Data analysis was conducted using Partial Least Squares (PLS). The findings indicate indicate that product...
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PERAN DIGITAL MARKETING, KUALITAS PRODUK DAN KUALITAS LAYANAN DALAM PENINGKATAN KEPUTUSAN PEMBELIAN ULANG KOPI DISAAT
Sony Bagaskara, Radhya
; Panjaitan, Roymon
; Sedayu, Agung
; Setiawan, Aries
Jurnal Manajemen Sosial Ekonomi
Vol 5
, No 2
(2025)
This research investigates how digital marketing, product quality, and service quality impact the repurchase intentions of consumers who buy Kopi Disaat products. The study is driven by the increasing competition in Indonesia’s coffee shop market and the rising consumer preference for coffee served in plastic cups. A quantitative approach was utilized, applying Structural Equation Modeling with Partial Least Squares (SEM-PLS) using SmartPLS 4.0. Data were gathered through purposive sampling from...
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DETERMINAN PRICE PERCEPTION, PRODUCT QUALITY, DAN BRAND IMAGE TERHADAP KEPUTUSAN PEMBELIAN SEPATU OLAHRAGA ORTUSEIGHT DI KOTA SEMARANG
Sadewa, Ryyo
; Sedayu, Agung
; Anomsari, Ariati
; Putra, Febrianur Ibnu Fitroh Sukono
Jurnal Manajemen Sosial Ekonomi
Vol 5
, No 2
(2025)
This study aims to evaluate the influence of price perception, product quality, and brand image on purchasing decisions for Ortuseight sports shoes in Semarang City. The research is motivated by the growing competition within the local footwear industry and the evolving consumer behavior that now considers not only functional aspects but also symbolic and emotional values of products. A quantitative approach was employed, using a survey method through the distribution of questionnaires to 150 re...
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