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ANALYSIS OF EXPERIENTIAL MARKETING ON CUSTOMER SATISFACTION AS AN EFFORT TO IMPROVE BEHAVIOR INTENTION
Widyaningsih, Dewi
; Susilowati, Heni
Jurnal Manajemen Sosial Ekonomi
Vol 5
, No 2
(2025)
The purpose of the study was to investigate the relationship between experiential marketing, customer satisfaction and consumer behavior intention. The limitation of the study was that it focused on consumers who had made at least two purchases and only 70 questionnaires were returned and valid.
The population is categorized as infinity. Sample collection type accidental sampling. Data analysis with multiple linear regression processed with SEM- Partial Least Square 3.0, to verify the 6 hypothes...
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Pertumbuhan Bisnis Berkelanjutan melalui Kapasitas Manajemen, Digitalisasi Pemasaran dan Kapasitas Keuangan Digital
Widyaningsih, Dewi
; Madyoningrum, Asri Winanti
; Permataningsih, Farrah Febryanti
Jurnal Manajemen Sosial Ekonomi
Vol 3
, No 2
(2023)
This study aims to investigate the relationship between contextual factors of management capacity, digitalization of marketing and digital finance on sustainable business growth among MSMEs. The data was obtained through a survey of 40 MSMEs in Pabelan sub-district, Semarang Regency Data analysis tools were performed using IBM SPSS 25 for multiple linear regression analysis, determinant tests and hypothesis testing. The summary of findings shows the management capacity of the calculated t value...
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