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Pengaruh Peran Influencer dan Social Media Marketing Terhadap Minat Beli Sandal Crocs: Studi Kasus Pada Mahasiswa Manajemen Universitas Pembangunan Panca Budi Medan
EBISNIS : JURNAL ILMIAH EKONOMI DAN BISNIS
Vol 18
, No 2
(2025)
Tujuan dari penelitian ini adalah untuk melihat bagaimana peran influencer dan social media marketing berdampak pada minat mahasiswa manajemen universitas pembangunan panca budi medan untuk membeli sandal crocs. Studi ini termasuk dalam kategori kuantitatif asosiatif. Penelitian ini melibatkan 5.695 mahasiswa Manajemen dari Universitas Pembangunan Panca Budi Medan angkatan 2023 dan 2024 yang mengenal sandal Crocs. Penelitian ini menggunakan teknik purposive sampling dan rumus Slovin untuk memili...
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Pengaruh Penerapan Good Corporate Govermance Terhadap Kinerja Keuangan Pada Koperasi Pemasaran Trangsan Manunggal Jaya Kabupaten Sukoharjo
EBISNIS : JURNAL ILMIAH EKONOMI DAN BISNIS
Vol 18
, No 2
(2025)
This study aims to analyze the influence of Good Corporate Governance (GCG) principles on the financial performance of Koperasi Pemasaran Trangsan Manunggal Jaya, including transparency, accountability, responsibility, independence, and fairness. Data were collected through questionnaires, observations, and literature studies involving 46 respondents knowledgeable about GCG implementation within the cooperative. The data were analyzed using multiple linear regression, t-test, F-test, and coeffic...
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ANALISIS STRATEGI PEMASARAN UNTUK MENINGKATKAN PENJUALAN MAKANAN DI PT. MAKANAN RAKYAT INDONESIA KENDAL
EBISNIS : JURNAL ILMIAH EKONOMI DAN BISNIS
Vol 18
, No 2
(2025)
Penelitian ini bertujuan untuk menganalisis strategi pemasaran PT. Makanan Rakyat Indonesia Kendal dengan pendekatan bauran pemasaran (produk, harga, promosi, dan tempat) serta analisis SWOT. Data diperoleh melalui wawancara dengan pemilik dan karyawan, observasi, serta dokumentasi. Hasil penelitian menunjukkan produk unggulan yaitu kerupuk ABS udang original dengan harga Rp5.000–Rp25.000, distribusi melalui toko offline dan platform online, serta promosi yang memanfaatkan media sosial dan e-com...
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Students' Mathematical Abstraction Thinking Ability with Kinesthetic Learning Style through Multi Representation Discourse Learning Model Assisted by Performance Assessment Integrated with Google Sites
Aini, Sindi Nur
; Waluya, Stevanus Budi
; Prabowo, Ardhi
; Agoestanto, Arief
; Masrukan
; Pramasdyahsari, Agnita Siska
; Bonyah, Ebenezer
Journal of Emerging Technology in Teaching and Learning
Vol 1
, No 2
(2025)
This study aims to describe the mathematical abstraction ability of kinesthetic learners through the application of a Multi-Representation Discourse (MRD) learning model assisted by performance assessment and integrated with Google Sites. This research employed a qualitative descriptive design. The participants were two 11th-grade students at SMA Negeri 11 Semarang identified as having a kinesthetic learning style, selected using purposive sampling. Data were collected through abstraction abilit...
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Stem-Integrated Digital Book to Foster Students’ Creativity in Vocational Education
Journal of Emerging Technology in Teaching and Learning
Vol 1
, No 2
(2025)
Vocational education must be flexible to address industrial challenges and prepare students for workforce participation. However, there is still a lack of innovative digital learning media that integrates STEM approaches to foster creativity in vocational contexts. This study aimed to design interactive digital book learning media based on STEM approaches, ensure its suitability for vocational high school students, and evaluate its usability at the SMK level. The research employed the ADDIE mode...
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EFL Teachers’ Readiness in Implementing Artificial Intelligence Tools through Daily Classroom Basis
Journal of Emerging Technology in Teaching and Learning
Vol 1
, No 2
(2025)
With the exponential advancement of sophisticated artificial intelligence tools, second language educators need to embrace this inevitable educational shift by possessing a more comprehensive understanding of how to maximize the full benefits of these powerful, technology-driven learning supports in their regular teaching and learning enterprises. With respect to the above-mentioned notion, the researchers undertook this small-scale library study using a thematic analysis approach. With the supp...
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Effect of ZnCl2 Concentration as Extraction Medium on The Physical, Chemical Properties and Color Stability of Pandan Leaf Chlorophyll Extract
Journal of Food and Agricultural Product
Vol 5
, No 2
(2025)
Chlorophyll in pandanus leaves is easily degraded during processing, resulting in changes in color intensity. Efforts to maintain the color intensity and color stability of chlorophyll involve the formation of chlorophyll complexes with metallochlorophyll using metals that have higher complex stability than natural metals in chlorophyll (Mg) by extraction. This study aimed to produce a stable and effective pandan leaf chlorophyll extract using ZnCl2 extraction media. The phases of the chlorophyl...
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Sanitation and Hygiene Practices in Canteens Around the University of Mataram
Bachmida, Elya Antariksana
; Handayani, Baiq Rien
; Werdiningsih, Wiharyani
; Sinaga, Yesica Marcelina Romauli
; Rahayu, Tri Isti
Journal of Food and Agricultural Product
Vol 5
, No 2
(2025)
Food safety is a crucial aspect in maintaining public health, particularly in higher education environments where campus canteens serve as the main providers of food and beverages for students, lecturers, and staff. The proper implementation of hygiene and sanitation practices is one of the key efforts to ensure food safety. This study aims to provide an overview of the knowledge and application of hygiene and sanitation practices among food handlers as a strategic approach to supporting food sa...
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Modifikasi Rangkaian Kontrol Baby Incubator Berbasis PID
Journal of Health Technology and Public Health
Vol 2
, No 3
(2025)
This report presents a comprehensive overview of the crucial role of Proportional-Integral-Derivative (PID) control systems in maintaining an optimal environment for premature neonates in modern infant incubators. The main focus is directed on the effectiveness of the PID system in regulating vital physiological parameters such as temperature, humidity, and stability of the baby's body temperature, which greatly determine the survival and development of the neonate. The PID control system is pro...
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The Role of High Pressure Processing in Maintaining Microbiological Safety and Flavor of Fresh and Minimally Processed Foods: A Mini Review
Prayitno, Citra Pratiwi
; Defira, Citra
; Ichsan, Onne Akbar Nur
; Sujatmiko, Harumi
; Saputra, Doris
; Lestari, Windi
; Aldoni, M.
Journal of Food and Agricultural Product
Vol 5
, No 2
(2025)
The microbiological safety of fresh food products is a crucial challenge in the food industry, mainly due to the high prevalence of pathogenic microorganisms such as Salmonella spp., Escherichia coli, and Listeria monocytogenes. At the same time, there is an increase in consumer demand for fresh products with optimal organoleptic and natural nutritional qualities. High-Pressure Processing (HPP), as a non-thermal processing technology, offers an innovative solution to these problems. This mini re...
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