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Dampak Price, Green Knowledge, dan Electronic Word of Mouth terhadap Purchase Intention Pada Sepeda Listrik di Kediri
Jurnal Ekonomi, Bisnis dan Manajemen (EBISMEN)
Vol 4
, No 4
(2025)
This study aims to analyze the effect of price, green knowledge, and electronic word of mouth (eWOM) on purchase intention toward electric bicycles in Kediri City. A quantitative approach with a causal-comparative design was employed. Data were collected through an online questionnaire involving 112 respondents familiar with electric vehicle concepts, using purposive sampling. The validity and reliability tests confirmed that all research instruments were valid and reliable. Data analysis was pe...
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Pengaruh Disiplin Kerja, Motivasi Kerja, dan Pemberian Insentif terhadap Kinerja Karyawan di PT Wonojati Wijoyo
Jurnal Ekonomi, Bisnis dan Manajemen (EBISMEN)
Vol 4
, No 4
(2025)
This study aims to analyze the influence of work discipline, work motivation, and incentive provision on employee performance in the production department of PT Wonojati Wijoyo. The study employed an associative quantitative approach, with 65 respondents selected using a purposive sampling technique. Data were collected through a five-point Likert-scale questionnaire that passed validity and reliability tests. The data were analyzed using multiple linear regression with SPSS version 29, includin...
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EFEK DISCOURAGED BORROWERS DAN KEUNGGULAN KOMPETITIF TERHADAP KINERJA USAHA UMKM
Jurnal Manajemen Sosial Ekonomi
Vol 5
, No 2
(2025)
There is a phenomenon in which MSME actors often feel reluctant to apply for credit from banking institutions due to various obstacles, such as concerns over application rejection, difficulties in fulfilling administrative requirements, lack of collateral, and high interest rates—this condition is referred to as "discouraged borrowers." The population in this study consists of MSME actors in the manufacturing industry in Central Java Province, and by using purposive sampling, a total sample of 3...
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ANALISIS PERAN TEKNOLOGI INFORMASI DALAM MENINGKATKAN EFISIENSI PEMASARAN
Jurnal Manajemen Sosial Ekonomi
Vol 5
, No 2
(2025)
The rapid development of information technology (IT) in the digital age has brought significant changes to various aspects of life, including the business world. IT not only makes it easier for people to carry out their daily activities, but also contributes greatly to data management and the delivery of relevant, fast, and accurate information. One of the tangible impacts of IT development can be seen in the field of marketing. The transition from traditional marketing to digital marketing enab...
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PERAN KEPERCAYAAN DALAM MENINGKATKAN KEPUTUSAN PEMBELIAN PRODUK PINKFLASH
Jurnal Manajemen Sosial Ekonomi
Vol 5
, No 2
(2025)
This study aims to explore the role of trust in enchancing purchasing decisions for Pinkflash cosmetic products considering the influence of product quality, brand image, and price. The method applied in this study quantitative approach trought a survey by distributing questionnaires to 100 student respondents from Dian Nuswantoro University Semarang who are also users of Pinkflash product. Data analysis was conducted using Partial Least Squares (PLS). The findings indicate indicate that product...
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8 Sitasi
PENGARUH INFLUENCER MARKETING DAN MINAT BELI PRODUK FASHION WANITA TERHADAP PENGGUNA SOSIAL MEDIA INSTAGRAM
Jurnal Manajemen Sosial Ekonomi
Vol 5
, No 2
(2025)
A purchase decision denotes a consumer’s final act after mulling over an array of product-related insights. This inquiry was orchestrated to delve into the repercussions of digital tastemakers and the utilization of social media on female consumers’ inclination to acquire fashion commodities via Instagram. Data were amassed through the circulation of questionnaires among 385 female Instagram aficionados, selected through a purposive sampling framework. The t-test statistical probe revealed that...
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2 Sitasi
PENGARUH KONTROL DIRI, KENIKMATAN BERBELANJA, DAN POTONGAN HARGA TERHADAP PEMBELIAN IMPULSIF PADA PENGGUNA E-COMMERCE SHOPEE: DI DESA SONOBEKEL KECAMATAN TANJUNGANOM
Jurnal Manajemen Sosial Ekonomi
Vol 5
, No 2
(2025)
This study was conducted with the aim of providing empirical evidence regarding the influence of self-control, shopping enjoyment, and price discounts on impulse buying among Shopee e-commerce users in Sonobekel Village, Tanjunganom Subdistrict. The research employed a quantitative approach with purposive sampling technique. The sample size was determined using the Lemeshow formula, resulting in 96 respondents. Data were collected using a questionnaire and then analyzed using Statistical Product...
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2 Sitasi
PENGARUH KOHESIVITAS KELOMPOK, KEPUASAN KERJA, LINGKUNGAN KERJA, DAN KOMITMEN ORGANISASI TERHADAP INTENSI TURNOVER
Jurnal Manajemen Sosial Ekonomi
Vol 5
, No 2
(2025)
Pengelolaan sumber daya manusia di perusahaan harus dijalankan dengan sebaik mungkin dengan pengelolaan yang efektif dan efesien agar perusahaan dapat bersaing dengan persahaan-persahaan lainnya. Sebaliknya jika pengelolaan sumber daya manusia perusahaan tidak berjalan dengan efektif, maka akan muncul berbagai masalah yang akan mengganggu kinerja perusahaan. Fenomena yang sering terjadi adalah terdapat banyak karyawan yang ingin berpindah kerja atau intensi turnover yang akhirnya berujung pada k...
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POTENTIAL IMPLEMENTATION OF ETHNOSCIENCE-ORIENTED LEARNING ON BIOTECHNOLOGY MATERIAL
Bioma : Jurnal Ilmiah Biologi
Vol 14
, No 2
(2025)
There are still many science learning practices that focus on memorization and do not relate the subject matter to real life or the local cultural context of students. Science is often perceived as a difficult and boring subject because it relies heavily on technical terms and abstract material. This study aims to explore the potential implementation of ethnoscience oriented learning in biotechnology material at the junior high school level. Data were collected through interviews wit...
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THE FEASIBILITY OF HEYZINE-BASED E-FLIPBOOK MEDIA FOR KINGDOM MONERA SUB-MATERIAL
Bioma : Jurnal Ilmiah Biologi
Vol 14
, No 2
(2025)
E-flipbook media is one of the audio-visual media presented in HTML format. It can be presented by using the online application service, Heyzine. The e-flipbook presents the results of the antibacterial test of thorny bajakah stem extract (Caesalpinia sumatrana Roxb.) against Salmonella typhi and its related to the kingdom monera sub-material in the tenth grade senior high school. The research was conducted as descriptive quantitative with the presentation of data from the analysis of media feas...
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