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Menampilkan 1–6 dari 6 artikel
THE ROLE OF PERSUASIVE COMMUNICATION IN TELEVISION ADVERTISING REJECT THE WIND IN IMPROVING BRAND IMAGE
tommy prasetyawan, tommy
; Sekarwangi, Maya
; Siswanta, Siswanta
Development and Business Communications
Vol 2
, No 1
(2025)
Researchers aimed to investigate the role of persuasive communication in Tolak Angin television advertising in improving brand image. This study used a qualitative approach using AIDA Theory (Attention, Interest, Decision, Action) by interviewing three informants from different backgrounds, namely an entrepreneur, an academic lecturer, and a journalist and entrepreneur. The results showed that Tolak Angin television advertisements used the tagline "Smart People Drink Tolak Angin" with endorser f...
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STATEGI KOMUNIKASI PEMASARAN LOTION WHITENING DALAM LIVE STREAMING TIKTOK
bela
; Hastuti, Nurnawati
; Siswanta, Siswanta
Development and Business Communications
Vol 1
, No 2
(2024)
This research is about the Tiktok live streaming marketing communication strategy on the @info.glowup account. So the researcher raised the title "Whitening Lotion Marketing Communication Strategy in Tiktok Live Streaming (Study on the Tiktok account @info.glowup). The purpose of this research is to find out the process and marketing communication strategy for Lotion Whitening through the Live Streaming of the Tiktok application. The method used by researchers in this research is descriptive qua...
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STRATEGI KOMUNIKASI KEPALA DESA DENGAN MASYARAKAT DALAM PENCEGAHAN COVID-19 DI DESA DUREN KABUPATEN WONOGIRI
Aksa, Aksalion Wian Giovalella
; Sekarwangi, Maya
; Siswanta, Siswanta
Development and Business Communications
Vol 1
, No 2
(2024)
Duren Village is one of the villages in Wonogiri Regency which was affected by the Covid-19 virus, so a communication strategy for the village head and the community is needed in preventing Covid-19 in Duren Village, Wonogiri Regency. This study aims to determine the communication strategy of the village head with the community in handling Covid-19 in Duren Village. This research is a qualitative descriptive study by determining purposive sampling informants. The theory used is the theory of com...
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Building Personal Branding as a Food Artist in Video Content: Study on the Tiktok Account @Sarakapril
Lifani, Estrelita Irine
; Sekarwangi, Maya
; Siswanta, Siswanta
Development and Business Communications
Vol 1
, No 1
(2024)
The widespread use of social media Tiktok, which was previously only used as a medium to entertain or record themselves, is now a new phenomenon that can be expanded into a communication tool for self-presentation or other meanings, which can be called personal branding. The researcher took one of the many cooking content creators in Indonesia who uses the social media tiktok as a means of personal branding, namely Sarah Eka Aprilia or who is fondly called Sarah Aprilia.This research is entitled...
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AKSES PELAYANAN KESEHATAN UNTUK KELUARGA MISKIN DI KECAMATAN MOJOSANGA KABUPATEN BOYOLALI
Suhita, Damayanti
; Haryanto, Aris Tri
; Siswanta, Siswanta
; Nagari, Novia Ratna
Research Fair Unisri
Vol 5
, No 1
(2021)
Penelitian ini tentang hak akses terhadap pelayanan kesehatan untuk masyarakat miskin peserta KIS di kabupaten Boyolali. Permasalahan muncul pada saat kebijakan publik dari pemerintah pusat tidak sejalan dengan kebijakan organisasi dari institusi setempat.Berbagai persoalan muncul terkait dengan implementasi kebijakan tersebut yang semuanya akan bermuara pada kualitas pelayanan publik di bidang kesehatan.
Tujuan penelitian adalah peningkatan kualitas pelayanan kesehatan bagi masyarakat miski...
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SMARTPHONE FOTOGRAFI UNTUK FOTO PRODUK HANDYCRAFT
Siswanta, Siswanta
Jurnal Ekonomi dan Kewirausahaan
Vol 20
, No 4
(2021)
This Paper aims to describe the implementation of art and photography skills with smartphone camera devices. The coaching method is done to establish a humanist relationship between coaches and aspiring photographers namely SME entrepreneurs so that there is a sharing experience among the coaching participants so that the participants can produce simple photography but high artistic value. In the early stages of the shooting technique, participants began to understand the difference in the quali...
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