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Menampilkan 1–8 dari 8 artikel
Marketing Communication Strategy In Efforts To Retain ConsumersHome Industry During a Pandemic and Rising Fuel Prices (Case Study on Tofu Entrepreneur Mr. Andreas in Baturetno Village)
Development and Business Communications
Vol 2
, No 1
(2025)
Abstract
Baturetno is one of the sub-districts in Wonogiri Regency which is approximately three kilometers from the center of Wonogiri Regency. Baturetno has a variety of small industries that are very rapidly developing. However, when Covid19 and the increase in fuel oil hit many industrial entrepreneurs who experienced difficulties, one of which was Andreas. Was affected but was able to survive in times of difficulty. Unlike other entrepreneurs who had stopped producing and selling because the...
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STATEGI KOMUNIKASI PEMASARAN LOTION WHITENING DALAM LIVE STREAMING TIKTOK
bela
; Hastuti, Nurnawati
; Siswanta, Siswanta
Development and Business Communications
Vol 1
, No 2
(2024)
This research is about the Tiktok live streaming marketing communication strategy on the @info.glowup account. So the researcher raised the title "Whitening Lotion Marketing Communication Strategy in Tiktok Live Streaming (Study on the Tiktok account @info.glowup). The purpose of this research is to find out the process and marketing communication strategy for Lotion Whitening through the Live Streaming of the Tiktok application. The method used by researchers in this research is descriptive qua...
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THE SOCIALIZATION OF TELEVISION DIGITALIZATION POLICY : CASE STUDY IN BANARAN SUB DISTRICT, GROGOL DISTRICT, SUKOHARJO REGENCY
Development and Business Communications
Vol 1
, No 1
(2024)
The policy of the digitalization of television as a big agenda in national development must receive vigorous attention from all parties so that it can be immediately realized. In this case, the citizens of Indonesia need to get socialization to make them understand the intricacies of television digitalization. Since 2021, the government has carried out socialization through various media. However, many people had not switched to digital television even when Analog Switch Off (ASO) was already im...
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MEMPERHATIKAN KARAKTERISTIK BUDAYA DALAM FENOMENA KEHIDUPAN BERMASYARAKAT
Adi Widya: Jurnal Pengabdian Masyarakat
Vol 4
, No 2
(2020)
Nilai sosial sebagai petunjuk umum yang telah berlangsung lama, yang mengarahkan tingkah laku dan kepuasan dalam kehidupan sehari-hari. Untuk menentukan sesuatu itu dikatakan baik atau buruk, pantas atau tidak pantas harus melalui proses menimbang. Hal ini tentu sangat dipengaruhi oleh kebudayaan yang dianut masyarakat. tak heran apabila antara masyarakat yang satu dan masyarakat yang lain terdapat perbedaan tata nilai.Kata kunci: Fenomena, Bermasyarakat
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5 Sitasi
PERAN KOMUNIKASI ANTAR PERSONA DALAM PEMAHAMAN KOTA LAYAK ANAK BAGI IBU-IBU PKK DI KALURAHAN SUMBER KECAMATAN BANJARSARI KOTA SURAKARTA
Transformasi: Jurnal Ilmu-Ilmu Sosial
Vol 1
, No 27
(2015)
Komunikasi antar persona yang dilakukan oleh pengurus pkk Kalurahan Sumber dalammenginformasikan tentang Kota Layak Anak yaitu kota yang menjamin hak setiep anak sebagaiwarga kota, mampu memberikan pemahaman bagi ibu-ibu PKK. Keberhasilan tersebut terlihatdari bagaimana pengurus PKK menarik perhatian dan meyakinkan dengan penguasaan materitentang hak-hak anak, dilandasi dengan karakter dan kepribadian yang baik. Sehingga ibu-ibuPKK memahami tentang Kota Layak Anak yang terbagi dalam 4 bidang yai...
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PERAN KOMUNIKASI ANTAR PERSONA DALAM PELAKSANAAN 10 PROGRAM POKOK PKK
Transformasi: Jurnal Ilmu-Ilmu Sosial
Vol 14
, No 23
(2013)
Abtract Communication is a process a massage from a communicator to communicant, so the communicant understand the meaning of the massage. Face to face ommunication is very effective to change the knowledge, opinion and attitude and behavior of people that dialogical meaning. Communication activity by TP.PKK in delivering messages about l0 main programs of PKK it can be known and understood ,so it can increase the knowledge and skills of women of PKK about variety foods ,and taking care...
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PROMOSI BATIK DANAR HADI DALAM MEMPENGARUHI PERILAKU MEMBELI PADA ISTRI PEJABAT PEMERINTAH KOTADI KOTA SURAKARTA (Danar Hadi Batik Promotion to Affecting Behavior in Buying The Wife In City Municipal Surakarta Government)
Transformasi: Jurnal Ilmu-Ilmu Sosial
Vol 15
, No 24
(2013)
Abstrak Penelitian ini bertujuan ingin mengetahui pengaruh Advertizing, Public relation, Sales promotion, Personal selling, Direct marketing dan Karakter segmen konsumen terhadap perilaku membeli pada istri pejabat pemerintah kota Surakarta. Responden dalam penelitian ini adalah istri pejabat pemerintah kota yang juga sebagai anggota Dharma Wanita Persatuan Kota yang suaminya eselon II , III dan IV yang berjumlah 766 dengan Taro Yamane didapat sampel 88 orang.  Metode penelitian...
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IKLAN RADIO DAN PENGAMBILAN KEPUTUSAN
Transformasi: Jurnal Ilmu-Ilmu Sosial
Vol 14
, No 21
(2012)
Abstrak Radio is one of popular media used to deliver informations to public. Many companies use radio as the tools to spread the informations of their products, whether goods or services, to their consuments. The used of radio commercials is affecting decion making procedures from the consuments. Thus, it is very important to evaluate the strategy used by companies to decide which radio would they put their commercials on. Key word :Radio broadcast and decision maker
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