THE SOCIALIZATION OF TELEVISION DIGITALIZATION POLICY : CASE STUDY IN BANARAN SUB DISTRICT, GROGOL DISTRICT, SUKOHARJO REGENCY

The policy of the digitalization of television as a big agenda in national development must receive vigorous attention from all parties so that it can be immediately realized. In this case, the citizens of Indonesia need to get socialization to make them understand the intricacies of television digitalization. Since 2021, the government has carried out socialization through various media. However, many people had not switched to digital television even when Analog Switch Off (ASO) was already implemented. Therefore, researchers are interested in researching the socialization of television digitalization policies in the Banaran Village. This study aims to analyze the implementation of the socialization of television digitalization policies in Banaran Village. To examine that socialization, researchers use the theory of innovation diffusion. This type of research is descriptive qualitative research by interviewing 11 respondents who are people of the Banaran Village. The results of this study concluded that the socialization of television digitization policies carried out through mass media and new media has not fully provided an understanding to the people in Banaran Village. The main message of the socialization discussed more about the advantages of digital television. The people still do not know the aims and purposes of this television digitization policy that must be implemented in Indonesia, so many people do not immediately switch to digital television. Therefore, it is necessary to socialize through direct interpersonal communication in Banaran Village to provide education regarding television digitization policies. In addition, it also needs the role of society figures to participate in disseminating information about this television digitization policy so that people are more motivated to switch to digital television.