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Menampilkan 1–3 dari 3 artikel
THE ROLE OF PERSUASIVE COMMUNICATION IN TELEVISION ADVERTISING REJECT THE WIND IN IMPROVING BRAND IMAGE
tommy prasetyawan, tommy
; Sekarwangi, Maya
; Siswanta, Siswanta
Development and Business Communications
Vol 2
, No 1
(2025)
Researchers aimed to investigate the role of persuasive communication in Tolak Angin television advertising in improving brand image. This study used a qualitative approach using AIDA Theory (Attention, Interest, Decision, Action) by interviewing three informants from different backgrounds, namely an entrepreneur, an academic lecturer, and a journalist and entrepreneur. The results showed that Tolak Angin television advertisements used the tagline "Smart People Drink Tolak Angin" with endorser f...
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STRATEGI KOMUNIKASI KEPALA DESA DENGAN MASYARAKAT DALAM PENCEGAHAN COVID-19 DI DESA DUREN KABUPATEN WONOGIRI
Aksa, Aksalion Wian Giovalella
; Sekarwangi, Maya
; Siswanta, Siswanta
Development and Business Communications
Vol 1
, No 2
(2024)
Duren Village is one of the villages in Wonogiri Regency which was affected by the Covid-19 virus, so a communication strategy for the village head and the community is needed in preventing Covid-19 in Duren Village, Wonogiri Regency. This study aims to determine the communication strategy of the village head with the community in handling Covid-19 in Duren Village. This research is a qualitative descriptive study by determining purposive sampling informants. The theory used is the theory of com...
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Building Personal Branding as a Food Artist in Video Content: Study on the Tiktok Account @Sarakapril
Lifani, Estrelita Irine
; Sekarwangi, Maya
; Siswanta, Siswanta
Development and Business Communications
Vol 1
, No 1
(2024)
The widespread use of social media Tiktok, which was previously only used as a medium to entertain or record themselves, is now a new phenomenon that can be expanded into a communication tool for self-presentation or other meanings, which can be called personal branding. The researcher took one of the many cooking content creators in Indonesia who uses the social media tiktok as a means of personal branding, namely Sarah Eka Aprilia or who is fondly called Sarah Aprilia.This research is entitled...
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