Klaim Artikel Anda
Verifikasi kepemilikan artikel akademik
Apakah artikel-artikel ini milik Anda?
Daftarkan diri Anda sebagai author untuk mengklaim artikel dan dapatkan profil akademik terverifikasi dengan fitur lengkap.
Badge Verifikasi
Profil terverifikasi resmi
Statistik Lengkap
H-index, sitasi, dan metrik
Visibilitas Tinggi
Tampil di direktori author
Kelola Publikasi
Dashboard artikel terpadu
Langkah-langkah Klaim Artikel:
- 1. Daftar akun author dengan email akademik Anda
- 2. Verifikasi email dan lengkapi profil
- 3. Login dan buka menu "Klaim Artikel"
- 4. Cari dan klaim artikel Anda
- 5. Tunggu verifikasi dari admin (1-3 hari kerja)
Menampilkan 1–6 dari 6 artikel
Efektifitas pemasaran digital melalui celebrity endorser : Dampaknya terhadap minat beli produk kecantikan di instagram
Lutfiah
; Risti, Lutfiah
; Heni Susilowati
EBISNIS : JURNAL ILMIAH EKONOMI DAN BISNIS
Vol 18
, No 2
(2025)
Riset ini berorientasi pada tujuan guna mengetahui pengaruh celebrity endorser kepada minat beli produk kecantikan di Instagram. Adapun parameter celebrity endorser dalam riset ini didalamnya adanya daya tarik (attractiveness), kepercayaan (trustworthiness), serta keahlian (expertise). Metode yang dilibatkan yakni metode kuantitatif dalam rupa pendekatan deskriptif serta kausal. Kuesioner disebarkan kepada 104 responden yang berasal dari Lingkungan Garung, Kecamatan Ambarawa, dengan pemilihan re...
Sumber Asli
Google Scholar
DOI
PENGARUH KUALITAS PRODUK, DISKON FLASH SALE DAN PERSEPSI RISIKO TERHADAP KEPUASAN PELANGGAN PRODUK THRIFT DI EVENT SOLO MARKETFEST
Eva Septiana
; Heni Susilowati
EBISNIS : JURNAL ILMIAH EKONOMI DAN BISNIS
Vol 17
, No 2
(2024)
Thrifting is the activity of buying second hand products wichs is becoming a trend for teenagers, young people, and even older people. The aim of the research is to determine the influence of product quality, flash sale discounts and risk perception on customer satisfaction with thrift products at the Solo Marketfest event. The population is consumers who buy thrift products at the Solo Marketfest event. The sampling technique using accidental sampling obtained 75 respondents. The question...
Sumber Asli
Google Scholar
DOI
Pengaruh Green Marketing dan Promosi Media Sosial terhadap Keputusan Pembelian Produk Eco-Friendly di Solo Raya
Bunga Aurelia
; Ratnaningrum Ratnaningrum
; Heni Susilowati
; Titin Hargyatni
Jurnal Ekonomi, Bisnis dan Manajemen (EBISMEN)
Vol 3
, No 3
(2024)
This research aims to determine the influence of green marketing and social media promotion on purchasing decisions in the city of Solo Raya. This research uses quantitative methods using primary data through distributing questionnaires online on the Instagram platform. The questionnaire was taken using a non-probability sampling technique with the number of samples used in the research being 100 respondents. This research uses data analysis using SmartPLS software. The results of this research...
Sumber Asli
Google Scholar
DOI
Purchase Intention: Can Brand Awareness Mediates Online Consummer Reviews?
Susilowati, Heni
; Heni Susilowati
; Titin Hargyatni
EBISNIS : JURNAL ILMIAH EKONOMI DAN BISNIS
Vol 14
, No 2
(2021)
This study aims to determine the effect of Online Consumer Review on Purchase Intention with Brand Awareness as an Intervening Variable at Shopee into STEKOM University’s students. The primary data was obtained by distributing questionnaires to buyers who have shopped at Shopee which consists of 23 questions. Samples of 130 respondents taken by random sampling technique. The analytical tool used in data processing uses Multiple Linear Regression with the help of SPSS version 25.
The results show...
Sumber Asli
Google Scholar
DOI
1 Sitasi
ANALISA HASIL KINERJA PEGAWAI UNIVERSITAS STEKOM SEMARANG DARI PENGARUH KOMUNIKASI, MOTIVASI, DAN KEMAMPUAN KERJA
Ningsih, Pemilia Sulistyowati
; Pemilia Sulistyowati
; Heni Susilowati
EBISNIS : JURNAL ILMIAH EKONOMI DAN BISNIS
Vol 13
, No 2
(2020)
This research is to know the Influence of Communication, Motivation, And Work Ability To Performance Of Subdistrict Officer Of Universitas STEKOM Semarang. Research data was obtained through questionnaire. The sample used in this research is 82 respondents. The data obtained were processed by using descriptive analysis and quantitative statistical analysis. Quantitative analysis using multiple regression analysis to determine the effect of independent va...
Sumber Asli
Google Scholar
DOI
KEPUTUSAN BERKUNJUNG WISATAWAN DITINJAU DARI PERSPEKTIF HARGA TIKET, CITRA DESTINASI DAN FASILITAS WISATA DI HERITAGE PALACE KARTASURA
Muh. Sugeng Riyadi S
; Heni Susilowati
EBISNIS : JURNAL ILMIAH EKONOMI DAN BISNIS
Vol 13
, No 1
(2019)
The purpose of this study was to determine the effect of ticket prices, destination image, tourist facilities on the decision to visit The Heritage Palace Kartasura. The research sampling technique was purposive sampling of 100 respondents. The data instrument was assessed using a Likert scale that met the validity and reliability requirements. The analysis uses multiple linear regression to test the hypothesis with the t test and F test. The results showed that partially and simultaneously the...
Sumber Asli
Google Scholar
DOI
2 Sitasi