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Transformation of Micro-Enterprise Marketing Strategies through Artificial Intelligence Training in Semarang City
Amin, F
; Wibisono, S
; Yarisma, F., W
; Ilham, R., M
; Fathurachman, C
; Hadikurniawati, W
; Cahyono, T., D
Community Service Journal: Adarma Acitya
Vol 1
, No 2
(2026)
This community service program aims to transform the marketing strategies of microenterprises through training on the utilization ofArtificial Intelligence (AI) in Semarang City. The program was designed using a capacity-building approach that emphasizes hands-on practice and structured mentoring, employing the Demonstration– Practice–Feedback–Revision (DPFR) model. The training materials covered the use of text-to-text AI for generating content ideas, captions, storytelling, and calls to action...
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Assistance in Developing Herbal Teh Gurah Products to Enhance the Competitiveness of MSMEs in Wukirsari Village, Bantul
Rr. Hawik Ervina
; Shofif Sobaruddin Akbar
; Qristin Violinda
; Natasya Salsa Oktaviana
; Galuh Dwi Wahyu Ningsih
; Atiqah Farahidatul Aliya
Community Service Journal: Adarma Acitya
Vol 1
, No 2
(2026)
Wukirsari Village, located in Imogiri Sub-district, Bantul Regency, has significant potential in developing herbal products based on local wisdom, one of which is Teh Gurah. However, local micro, small, and medium enterprises (MSMEs) still face several challenges, including limited knowledge of product development, packaging, and effective marketing strategies. This community service program aims to enhance the competitiveness of Teh Gurah MSMEs through assistance in herbal product development....
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Development and User Response Analysis of a Wizer.me-Based Digital Worksheet for Teaching Special Relativity
Lontar Physics Today
Vol 5
, No 1
(2026)
Physics learning on special relativity material faces challenges due to its abstract, difficult-to-visualize concepts, while conventional Student Worksheets remain dominant in schools. This study aims to develop a digital LKPD based on the Wizer.me platform for special relativity material and to analyze user responses to the developed media. This study uses a research and development (R&D) method with a 4D model, focusing on the development stage. The research subjects involved two expert va...
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Exploring the Impact of AI Chatbots on Students’ Speaking Skills in EFL Learners: A Systematic Review
Rachmadani, Khulud Oktavia
; Musyafa`ah, Isna Ridhoatul
; Rachmadani, Asti Hijriatul Januanto
; Rachmadani, Ima Fitriyah
ETERNAL: English Teaching Journal
Vol 17
, No 1
(2026)
AI chatbot is one of the latest technologies in solving EFL students' problems with speaking anxiety and limited speaking practice. In this study, we conduct a Systematic Literature Review for the investigation of the effect of using AI chatbots on EFL students' speaking skills and learners' perceptions toward the use of AI chatbots in speaking skill improvement. We followed the SALSA framework, which includes Search, Appraisal, Synthesis, and Analysis to direct our work. We searched Lens.org an...
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THE EFFECT OF GUANO COMPOST AND COMPOST TYPES ON THE GROWTH AND YIELD OF CAISIM MUSTARD (Brassica juncea L.) IN DRY LANDS
Agrisaintifika : Jurnal Ilmu - Ilmu Pertanian
Vol 10
, No 1
(2026)
This research was carried out in September-November 2025 in the Greenhouse and continued at the Laboratory of the Faculty of Agriculture, Science and Health, University of Timor, Sasi Village, Kota Kefamenanu District, North Central Timor Regency, East Nusa Tenggara Province. The most dominant problems in dry land areas include lack of water, acidic soil reaction, lack of nutrients, cation exchange capacity and shallow soil solum. This study aims to examine the effect of providing guano compost...
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The Influence of Digital Leadership and Digital Culture on Organizational Performance thru Techno-Work Engagement at the Immigration Office Class I Special Check Point Semarang
Proceeding. of The International Conference on Business and Economics
Vol 4
, No 1
(2026)
This study aims to analyze the influence of Digital Leadership and Digital Culture on Organizational Performance thru the mediation of Technowork Engagement at the Immigration Office Class I Special TPI Semarang. Digital transformation in public organizations requires a comprehensive understanding of leadership mechanisms, culture, and technology engagement in improving service performance. The research method uses a quantitative approach with Partial Least Squares-Structural Equation Modeling (...
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The Moderating Role of Leadership Support in Transformational Relationships Digital and Organizational Innovation towards Sustainable Performance
Proceeding. of The International Conference on Business and Economics
Vol 4
, No 1
(2026)
This study aims to analyze the influence of digital transformation and organizational innovation on sustainability performance, with leadership support and digital literacy as supporting variables and the role of moderating effects in strengthening the relationship between variables. The research method used a quantitative approach with Partial Least Squares–Structural Equation Modeling (PLS- SEM) analysis. Data were collected through a questionnaire measured using reflective indicators for each...
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Ethnocentrism in Multinational Corporations: A Bibliometric Mapping of Cross-Cultural Management and Workforce Diversity Studies
Proceeding. of The International Conference on Business and Economics
Vol 4
, No 1
(2026)
This study explores the intellectual structure and research trends surrounding ethnocentrism in multinational corporations (MNCs) through a bibliometric mapping approach, with particular attention to cross-cultural management and workforce diversity studies. An initial dataset of 200 records was retrieved using Publish or Perish from Google Scholar and Crossref, of which 96 peer-reviewed journal articles published between 2020 and 2025 were retained following a PRISMA guided screening process. B...
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The Influence of Employee Engagement and Intrinsic Motivation On Performance Through Organizational Learning As an Intervening Variable
Proceeding. of The International Conference on Business and Economics
Vol 4
, No 1
(2026)
This study aims to examine the influence of employee engagement and intrinsic motivation on employee performance, and examine employee engagement and intrinsic motivation on organizational learning, as well as examine employee engagement and intrinsic motivation on employee performance through organizational learning. The population used in this study was 84 employees of the Department of Industry, Trade, Cooperatives, and Micro, Small, and Medium Enterprises (MSMEs) of Pekalongan Regency.The da...
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The Role of Digital Financial Literacy and Organizational Cultureon Employee Performance with Financial Information systemas a Mediation variable, the Locus in Kodam IV/Diponegoro
Proceeding. of The International Conference on Business and Economics
Vol 4
, No 1
(2026)
This study aims to analyze the influence of Digital Financial Literacy and Organizational Culture on Employee Performance with Financial Information Systems as a mediating variable in Kodam IV/Diponegoro. Using an explanatory quantitative approach, data was collected through a survey of TNI and civil servant personnel who handle financial administration (purposive sampling) and analyzed using SmartPLS. The test results show that Digital Financial Literacy has a positive and significant effect di...
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