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ANALISIS PENGARUH BRAND AWARENESS, BRAND IMAGE, DAN MEDIA COMMUNICATION TERHADAP KEPUTUSAN PEMBELIAN (Survei pada Lembaga Pendidikan Bahasa Inggris Interactive English Language Center di Surakarta dan Sukoharjo)
Jurnal Manajemen Sumber Daya Manusia
Vol 14
(2020)
This research is conducted in order to find out the significance of the influence of (1) brand awareness, (2) brand image and (3) media communication towards the purchasing decision of the consumers of English Education IELC in Surakarta and Sukoharjo. The samples were taken employing the purpossive random sampling and accidental sampling methods. The data were collected through questionnaires using validity and reliability tests. The analysis technique employed the double linear regression, t t...
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PENGARUH MOTIVASI BERPRESTASI DAN KOMPETENSI TERHADAP KINERJA APARATUR PENGAWASAN INTERN PEMERINTAH PADA INSPEKTORAT KABUPATEN PONOROGO
Jurnal Manajemen Sumber Daya Manusia
Vol 14
(2020)
The purpose of this study is to determine the effect of achievement motivation and competence on the performance of the Government Internal Oversight Apparatus (APIP) in the Ponorogo Regency Inspectorate. This research uses a quantitative approach. Sampling in this study used a sampling technique using saturated sampling, where all employees at the Inspectorate of Ponorogo Regency, amounting to 40 employees, were subjected to this study. Data collection techniques using questionnaires and docume...
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PENGARUH PELATIHAN, KOMPENSASI DAN MOTIVASI TERHADAP KINERJA PENYULUH (Survei pada Dinas Pertanian dan Perikanan Kabupaten Ponorogo)
Jurnal Manajemen Sumber Daya Manusia
Vol 14
(2020)
Government as public servant must prioritize public services. The research aims to analyze the significance of the effect of training, compensation and motivation on the performance of extension agents in the Department of Agriculture and Fisheries in Ponorogo Regency. The research population was 178 extension agents in the Department of Agriculture and Fisheries in Ponorogo Regency. The research sample is 30% and is taken by using a cluster proporsive random sampling technique to obtain a sampl...
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PENGARUH HARGA, IKLAN, CITRA MERK, DAN PELAYANAN PURNA JUAL TERHADAP KEPUTUSAN PEMBELIAN MOBIL WULING DI WILAYAH SURAKARTA
Jurnal Manajemen Sumber Daya Manusia
Vol 13
, No 2
(2020)
This study entitled aims to explain the effect of price, advertising, brand image, and after sales service on purchasing decisions. In sampling, this study uses a purposive sampling technique, Data collection techniques were carried out by distributing questionnaires, sending via WA and interviewing 97 people directly in Wuling car users in the Surakarta Region.Data processing and analysis methods use qualitative analysis which includes the interpretation of data obtained in research as well as...
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PENGARUH KUALITAS PELAYANAN TERHADAP LOYALITAS PASIEN PENGGUNA BPJS DENGAN KEPUASAN PASIEN SEBAGAI VARIABEL INTERVENING DI POLIKLINIK RAWAT JALAN RSUI BANYU BENING BOYOLALI
Jurnal Manajemen Sumber Daya Manusia
Vol 13
, No 2
(2020)
This study analyzed the impact of service quality on loyalty through satisfaction of patients on BPJS in Inpatient Hospital Banyu Bening Boyolali.. The purpose of this study was to analyze the impact of service quality on patient loyalty, analyze the influence of service quality on patient satisfaction, patient satisfaction to analyze the effect of patient loyalty, and analyze the impact of service quality on loyalty indirectly through patient satisfaction in patients on inpatient BPJS Hospital...
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PENGARUH INTERNAL MARKETING TERHADAP JOB SATISFACTION DENGAN EMPLOYEE ENGAGEMENT SEBAGAI PEMEDIASI ( Survei Pada Karyawan PT. Bank Mandiri (Persero) Tbk Area Solo)
Jurnal Manajemen Sumber Daya Manusia
Vol 13
, No 2
(2020)
The purpose of this study is to analyze the significance of the influence of internal marketing on job satisfaction, the significance of the influence of internal marketing on employee engagement, the significance of the effect of employee engagement on job satisfaction and the role of employee engagement in mediating the influence of internal marketing on job satisfaction on PT employees. Bank Mandiri (Persero) Tbk Solo Area. The population of this study is employees of the units of PT. Bank Ma...
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PENGARUH KOMPENSASI, KEPEMIMPINAN, DAN KOMITMEN ORGANISASI TERHADAP KEPUASAN KERJA PEGAWAI (Survei pada Pegawai Dinas Perhubungan Kabupaten Sragen)
Jurnal Manajemen Sumber Daya Manusia
Vol 13
, No 2
(2020)
Job satisfaction is essentially an individual thing, each person will have a level of satisfaction that is not the same as the value system that applies to him. The more aspects of the job that suit the person's desires, the higher the satisfaction he feels. Vice versa, if the fewer aspects of the job in accordance with the wishes of people, the lower the level of satisfaction. This study aims to determine the effect of 1) compensation on job satisfaction, 2) leadership on satisfaction, 3) and o...
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ANALISIS PENGARUH CITRA RESTORAN DAN LOKASI TERHADAP LOYALITAS PELANGGAN DENGAN KEPUASAN KONSUMEN SEBAGAI VARIABEL INTERVENING
Jurnal Manajemen Sumber Daya Manusia
Vol 13
, No 1
(2020)
The purpose of this study was to analyze the significance of the effect restaurant image and location on customer satisfaction, analyze the significance effect of restaurant image, location and satisfaction on consumer loyalty and analyze the significance effect of restaurant image and location on customer loyalty with satisfaction as intervening variables. This type of research is survey. The population of this research is consumer Go Martabak Kafe in Solo with a sample of 97 respondents with p...
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EFEK MEDIASI KEPUASAN KERJA PADA PENGARUH IKLIM ORGANISASI DAN KOMPENSASI TERHADAP KINERJA KARYAWAN BAGIAN KEUANGAN RSUD DR HARJONO S KABUPATEN PONOROGO
Jurnal Manajemen Sumber Daya Manusia
Vol 13
, No 1
(2020)
This research aims to analyses (1) significance effect motivation on organizational commitment; (2) significance effect job satisfaction on organizational commitment; (3) significance effect motivation on employee performance (4) significance effect job satisfaction on employee performance; (5) significance effect organizational commitment on employee performance; (6) effect motivation on employee performance mediated organizational commitment (7) effect job satisfaction on employee performance...
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PENGARUH KOMUNIKASI MEREK TERHADAP LOYALITAS MEREK MELALUI KEPERCAYAAN MEREK SEBAGAI PEMEDIASI (Survei pada Konsumen Kecap Lombok Gandaria Merah di Luwes Kestalan Surakarta)
Jurnal Manajemen Sumber Daya Manusia
Vol 13
, No 1
(2020)
This study aims to understand the significant influence between: (1) Brand Communication to Brand Loyalty, (2) Brand Communication to Brand Trust, (3) Brand Trust to Brand Loyalty, (4) Brand Communication to Brand Loyalty which mediated by Brand Trust in Lombok Kecaria Gandaria Merah consumers at Luwes Kestalan Surakarta. Sample In this study is Lombok Gandaria Merah consumers at Luwes Kestalan Surakarta as many as 100 people taken randomly. Data collection techniques were carried out using a qu...
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