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Strategi Pemasaran Menggunakan Analisis Ansoff Dalam Meningkatkan Pemasaran Produk di Pegadaian Kantor Cabang Purwokerto
Zeliana, Aura Nadisha
; Shafrani, Yoiz Shofwa
; Saputri, Imel Nurul
; Fernansyah, Nio Kenshi Pratama
Profit: Jurnal Manajemen, Bisnis dan Akuntansi
Vol 4
, No 2
(2025)
Pegadaian is one of the Islamic financial institutions in Indonesia that continues to expand its market share through various marketing strategies. This study aims to analyze the market penetration strategies implemented by Pegadaian and identify the efforts that can be made to increase customer interest. The research method used is descriptive qualitative with a literature study approach from various accredited national journals in the last five years, as well as document analysis related to Pe...
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OPINI PUBLIK BERDASARKAN TEORI AGENDA SETTING PADA PROSESPERENCANAAN PEMINDAHAN IKN
Jurnal Manajemen Sosial Ekonomi
Vol 4
, No 2
(2025)
Pemerintah merencanakan pemindahan ibu kota negara (IKN) ke Kalimantan Timur, yang telah disepakati oleh DPR RI pada awal 2022. Meskipun terdapat lebih dari enam pertimbangan utama, alasan ini belum cukup untuk menggerakkan IKN dari DKI Jakarta ke Kalimantan Timur. Penelitian ini mengevaluasi kebijakan publik terkait pemindahan IKN menggunakan pendekatan deskriptif kualitatif, menganalisis substansi dan implementasi kebijakan, serta meneliti tanggapan para pemangku kepentingan. Proses ini menyor...
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Analisis Strategi Pengembangan Koperasi LKMS Amanah Berkah Nusantara dengan Pendekatan Matriks Space
Populer: Jurnal Penelitian Mahasiswa
Vol 4
, No 2
(2025)
In order to provide financial access to groups in society that are not yet fully served by formal financial institutions, cooperatives have become very important. LKMS Amanah Berkah Nusantara Cooperative is one example of a sharia cooperative, with a non-profit model and a strong social orientation, this cooperative is here to be a solution to financial problems in the business being run. The cooperative needs to be more adaptive in strategizing its development in the face of changes in the curr...
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Strategi Pengembangan Bisnis Abon Di Umkm Langkah Maju
saputra, Yehuda Nathanael Theo
; Pengestu, Seto Probo
; Prabawati, Malicha
; Wahyudi, Alfarobi Sabilar Rosyad
; Pratama, Chabib Galuh
; Saputra, Adithya
Journal of Agribusiness, Social and Economic
Vol 5
, No 1
(2025)
This study aims to analyze the business development strategy of abon (shredded meat) at UMKM Langkah Maju using a SWOT approach. The analysis evaluates internal factors, including strengths and weaknesses, as well as external factors, such as opportunities and threats that affect business growth. The results indicate that UMKM Langkah Maju's main strengths lie in high-quality raw materials, distinctive flavors, and competitive pricing. However, challenges such as limited production capacity, sub...
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Efisiensi Teknis Usahatani Bawang Merah di Kabupaten Nganjuk dengan Fungsi Produksi Cobb Douglass Stokastik Frontier
Journal of Agribusiness, Social and Economic
Vol 5
, No 1
(2025)
This study aims to analyze the technical efficiency of shallot farming in Nganjuk Regency using the Cobb-Douglas Stochastic Frontier production function approach. The research was conducted in four sub-districts with a total of 130 farmer respondents. Sampling was carried out using the accidental sampling technique, and data were analyzed using the Maximum Likelihood Estimation (MLE) method. The results show that the technical efficiency of shallot farmers is relatively high, with an average sco...
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Pemberdayaan Perempuan Melalui Penguatan Ketahanan Pangan: Peran Kelompok Wanita Tani (KWT) dan Penggiat PKK dalam Pengembangan Komoditas Hortikultura Berbasis Urban Farming di Desa Cemani, Grogol, Sukoharjo
Pradana, Anditya Gilang Rizky
; Pranata, Muhammad Fariz Yoga
; Wijayanti, Bela Tri
; Nurhidayati, Febry
; Adillah, Aulia
; Suprihatin, Dewi Nawang
; Suryadi, Didik
; Hantari, Dimar
; Seto, Rehino Yanu
Adi Widya: Jurnal Pengabdian Masyarakat
Vol 9
, No 1
(2025)
Cemani Village, Grogol District, Sukoharjo, has great potential to be developed as an agrotourism destination, thanks to its fertile land and strong community support. However, the development of the agricultural sector, particularly orchard, remains limited. This community service program aims to empower women through the Farmers Women’s Group (KWT) and PKK, with focus on food security through urban farming. Activities include extension of superior seed planting, training in horticultural culti...
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Edukasi dan Skrining Kasus Diabetes pada Pelajar di SMA Negeri 1 Palu
Adi Widya: Jurnal Pengabdian Masyarakat
Vol 9
, No 1
(2025)
Diabetes is a chronic disease that makes the body lose its ability to produce insulin or begin to use it less efficiently leading to high blood sugar. Without proper treatment, over time, this disease can lead to more serious health problems such as heart disease, vision loss, and kidney disease. Early detection and prevention are crucial in mitigating these risks. This study focuses on conducting an early screening for diabetes among high school students at SMA Negeri 1 Palu. Additionally, this...
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PELATIHAN DAN PENDAMPINGAN KADER KESEHATAN PEDULI ANEMIA PADA IBU HAMIL DI DESA LAJING BANGKALAN
Gemassika: Jurnal Pengabdian Kepada Masyarakat
Vol 9
, No 1
(2025)
Lajing Village in the Arosbaya Community Health Center area is recorded as a village with a fairly high incidence of anemia in pregnant women. In 2021, it was reported that out of 83 pregnant women, 17 people (20.5%). The high incidence of anemia is due to, among other things, the poor behavior of mothers in preventing anemia. To reduce the risk of anemia in pregnant women, prevention efforts are needed which are supported and carried out by all parties, including health cadres. The lack of cadr...
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PENINGKATAN DERAJAT KESEHATAN PADA LANSIA MELALUI PENYULUHAN DAN PENDAMPINGAN AKAN PENTINGNYA PEMERIKSAAN KESEHATAN BERKALA DI KOTA SEMARANG
Gemassika: Jurnal Pengabdian Kepada Masyarakat
Vol 9
, No 1
(2025)
The global geriatric population has increased, and this trend is also evident in Semarang, Indonesia. Without proper health management, this condition could contribute to the rise of degenerative diseases. One key aspect of degenerative disease management is increasing preventive measures through regular health monitoring and enhancing knowledge about degenerative diseases. The method used in this community service comprises several stages: health examination, pre-test, health education, and act...
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Strategi Pengembangan Bisnis Berbasis Ekonomi Kreatif: Studi Kasus UMKM Klaster Kuliner Jalan Pulosari dan Jalan Kawi Kota Malang
Profit: Jurnal Manajemen, Bisnis dan Akuntansi
Vol 4
, No 2
(2025)
Although business development is a concept that has been applied in entrepreneurial practice, academic attention to its dynamics in the context of micro-enterprises is still very limited. This study aims to explore the core strategies in culinary UMKM business development and the challenges, by taking a case study of the culinary clusters on Jalan Pulosari and Jalan Kawi in Malang City. Through a qualitative approach with in-depth interviews with 30 micro-enterprises, this study identified three...
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