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Pengaruh Digital Marketing Dalam Meningkatkan Loyalitas Pelanggan di Era E-Commerce Pada UMKM Toko Baju Uban Muslim di Cianjur
Nuryaman, M.
; Apriadi, Deri
Populer: Jurnal Penelitian Mahasiswa
Vol 4
, No 2
(2025)
This study aims to analyze the influence of digital marketing on customer loyalty at the Uban Muslim Clothing Store MSME in Cianjur in the context of e-commerce development. The increasingly rapid digital transformation requires MSMEs to adapt to technology-based marketing strategies to be able to compete and retain consumers. This study uses a quantitative approach with a survey technique on 20 adult respondents, both men and women, who have interacted with the store. The research instrument in...
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Pengaruh Gaya Kepemimpinan dan Motivasi terhadap Produktivitas Anggota Organisasi Mahasiswa Satria Muda Indonesia
Sandi, Sandi
; Apriadi, Deri
Populer: Jurnal Penelitian Mahasiswa
Vol 4
, No 2
(2025)
This study aims to analyze the influence of leadership style and motivation on the productivity of members of the Student Activity Unit (UKM) Satria Muda Indonesia at the National University of the Republic of Indonesia. The research employed a quantitative descriptive approach, with data collected through questionnaires distributed to 30 respondents consisting of active members and administrators. The data were analyzed using multiple linear regression with the assistance of SPSS software and s...
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Pengaruh Disiplin Kerja dan Budaya Organisasi Terhadap Kepuasan Kerja di Hotel Sangga Buana
Syauqy, Muhammad Faiz
; Apriadi, Deri
Populer: Jurnal Penelitian Mahasiswa
Vol 4
, No 2
(2025)
This study aims to analyze the influence of work discipline and organizational culture on employee job satisfaction at Hotel Sangga Buana. Job satisfaction is a crucial factor in improving performance, productivity, and employee loyalty in the hospitality industry, which demands professionalism and excellent service. The research employed a quantitative approach using a survey method. Data were collected through questionnaires distributed to 30 employees from operational and administrative depar...
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Pengaruh Sumber Daya Manusia dan Inovasi Produk Terhadap Kinerja Kewirausahaan
Muttaqin, Arya Abdul Jabbar
; Apriadi, Deri
Wawasan : Jurnal Ilmu Manajemenx, Ekonomi dan Kewirausahan
Vol 3
, No 3
(2025)
This study aims to analyze the effect of Word of Mouth (WOM), brand image, and brand ambassador on consumer satisfaction with Le Minerale in Wonodadi District, Blitar Regency. A quantitative approach with a descriptive design was applied. The study involved 128 respondents selected through accidental sampling. The research instrument was a four-point Likert scale questionnaire tested for validity and reliability before use. Data were analyzed using SPSS version 27, including validity and reliabi...
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Pengaruh Environmental, Social, and Governance (ESG) Disclosure dan Volatilitas Harga Energi Terhadap Return Saham Pada Perusahaan Sektor Energi di BEI
Suhendri, Suhendri
; Apriadi, Deri
Jurnal Ekonomi, Bisnis dan Manajemen (EBISMEN)
Vol 4
, No 4
(2025)
This study aims to examine the effect of Environmental, Social, and Governance (ESG) disclosure and energy price volatility on stock returns of energy sector companies listed on the Indonesia Stock Exchange (IDX) during the 2022–2024 period. A quantitative approach was employed using multiple linear regression as the analytical method. The sample consisted of 10 energy companies selected through purposive sampling, based on the availability of sustainability reports, stock price data, and resear...
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Pengaruh Tata Letak dan Display Produk Terhadap Penjualan Sparepart Komputer di Bandung Trade Mall
Sagiri, Mohammad Ari Sholeh
; Apriadi, Deri
Jurnal Ekonomi, Bisnis dan Manajemen (EBISMEN)
Vol 4
, No 3
(2025)
This study aims to analyze the effect of store layout and product display on computer spare part sales at Bandung Trade Mall. The background of this study is based on the increasing competition in the computer retail business, which requires effective visual merchandising strategies to attract consumers. The research method used a quantitative approach with a survey of 20 respondents selected purposively. Data were collected through questionnaires, observations, and informal interviews, then ana...
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Pengaruh Lingkungan Kerja dan Disiplin Kerja Terhadap Kinerja Karyawan: Studi Pada Karyawan Dealer Resmi Motor Honda Tridjaya Motor Subang
Heryanto, Heru
; Apriadi, Deri
Jurnal Ekonomi, Bisnis dan Manajemen (EBISMEN)
Vol 4
, No 3
(2025)
This study aims to determine the effect of work environment and work discipline on employee performance. The type of research used is quantitative research. The study was conducted at the Official Honda Tridjaya Motor Subang Motorcycle Dealer. The number of respondents was 35 people. This study distributed questionnaires to employees. Data processing and analysis techniques used SPSS version 25. The results of the study stated that the Work Environment and Work Discipline had a significant effec...
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Pengaruh Struktur Modal dan Profitabilitas Terhadap Nilai Perusahaan PT Kalbe Farma Tbk. Yang Terdaftar di Bursa Efek Indonesia Periode 2020-2024
Nurcahyati, Selly
; Apriadi, Deri
Populer: Jurnal Penelitian Mahasiswa
Vol 4
, No 2
(2025)
This study aims to determine the effect of capital structure on firm value at PT Kalbe Farma Tbk listed on the Indonesia Stock Exchange for the period 2020-2024, the effect of profitability on firm value at PT Kalbe Farma Tbk listed on the Indonesia Stock Exchange for the period 2020-2024, and the effect of capital structure and profitability on firm value of PT Kalbe Farma Tbk for the period 2020-2024. The method used in this research is an associative quantitative approach, which focuses on th...
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Pengaruh Gaya Kepemimpinan dan Lingkungan Kerja Terhadap Kinerja Karyawan Home Industry Ice Cream El Fariz
Iklina, Dede
; Apriadi, Deri
Populer: Jurnal Penelitian Mahasiswa
Vol 4
, No 2
(2025)
This study aims to analyze the influence of leadership style and work environment on employee performance at Home Industry Ice Cream El Fariz. The background of this research highlights the importance of adaptive human resource management in small business environments, where interpersonal relationships and informal organizational structures significantly impact work effectiveness. The research employed a quantitative approach using a survey method, in which data were collected through questionn...
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Pengaruh Modal Kerja dan Likuiditas Terhadap Profitabilitas Food and Beverage di Bursa Efek Indonesia
Safitri, Ai Mira
; Apriadi, Deri
Wawasan : Jurnal Ilmu Manajemenx, Ekonomi dan Kewirausahan
Vol 3
, No 2
(2025)
This study aims to analyze the effect of working capital and liquidity on the profitability of food and beverage sub-sector companies listed on the Indonesia Stock Exchange (IDX) for the period 2019–2024. Profitability is measured by Return on Equity (ROE), working capital is calculated from the difference between current assets and current liabilities, while liquidity is measured using the current ratio. This research employs a quantitative approach with descriptive methods and multiple linear...
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