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Studi Strategi Pemasaran Selama Masa Pandemi Covid 19 Pada UMKM Olahan Tempe Semarang
EBISNIS : JURNAL ILMIAH EKONOMI DAN BISNIS
Vol 3
, No 2
(2022)
This research is a type of field research, where the author goes directly to the field in processed tempeh SMEs in Tempe Processed Village, Sampangan Village, Gajah Mungkur District, Semarang City. The study used data analysis techniques, namely qualitative methods with a descriptive approach. In analyzing the data, the researcher conducted observations, interviews, and documentation to obtain the required data. The results showed that to survive the COVID-19 pandemic, the efforts made were mark...
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How to Build Loyalty: The Role of Customer Satisfaction Gopay E-Wallet
Fokus Ekonomi : Jurnal Ilmiah Ekonomi
Vol 17
, No 2
(2022)
The purpose of this research is to test and analyze the influence of experience and digital services quality to the satisfaction and its impact on customer loyalty of e-wallet Gopay di Semarang. A total sample of 110 respondents, the sampling technique used in this research is purposive sampling, purposive indicates that the data are taken from a specific target. The findings revealed that customer satisfaction is positively influenced by experience and digital service quality; customer loyalty...
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DETEKSI KECURANGAN LAPORAN KEUANGAN DENGAN DIAMOND FRAUD THEORY PADA PERUSAHAAN SEKTOR TRANSPORTASI YANG TERDAFTAR DI BURSA EFEK INDONESIA
Fokus Ekonomi : Jurnal Ilmiah Ekonomi
Vol 17
, No 2
(2022)
The characteristics of the quality of financial reports are that financial statements must be reliable, the reliability of information in financial statements is influenced by several factors, namely honest presentation, substance over form, neutrality, sound judgment, completeness. However, there are still companies that commit fraud in financial statements. Fraud is an unlawful act that contains elements of intent, malicious intent, fraud, concealment and abuse of trust, with the aim of taking...
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KEPEMIMPINAN MILENIAL: SUDUT PANDANG MAHASISWA FAKULTAS EKONOMIKA DAN BISNIS UNTAG SEMARANG
Fokus Ekonomi : Jurnal Ilmiah Ekonomi
Vol 17
, No 2
(2022)
Worries about the attitudes and leadership characteristics of the young generation, commonly called the Millennial Generation today, where they are compatible with digital, they tend to focus their attention on their daily lives and are very dependent on cellphones. All needs are carried out through these facilities, this is not only a means of providing convenience but not least it has an impact on the behavior of the current Millennial generation, there is a perception that the current generat...
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THE EFFECT OF BRAND ENGAGEMENT, BRAND IMAGE, AND BRAND AWARENESS ON CUSTOMER LOYALTY
Fokus Ekonomi : Jurnal Ilmiah Ekonomi
Vol 17
, No 2
(2022)
Telkomsel is one of the best providers in Indonesia with loyal customers. Business competition is a challenge that must be faced by Telkomsel companies. Innovations to improve the quality of products and services are continuously carried out. This study aims to examine and analyze the effect of Brand Engagement, Brand Image, and Brand Awareness on customer loyalty. The respondents used in this study are Telkomsel customers who have or often interacted to provide comments on Telkomsel's Instagram...
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DETERMINAN KINERJA PEGAWAI DENGAN LINGKUNGAN KERJA SEBAGAI PEMODERASI PADA PENGELOLA PEMANFAATAN BARANG MILIK DAERAH DI LINGKUNGAN DINAS PENDIDIKAN KOTA SEMARANG
Fokus Ekonomi : Jurnal Ilmiah Ekonomi
Vol 17
, No 2
(2022)
This study is a quantitative study that aims to determine the effect of work environment moderation on the determination of employee performance, namely workload, competence and teamwork in the Semarang City Education Office.The sample population that is the object of the study is the manager of the utilization of regional property using a kretjie table which is then proportionally taken as an equal representation of the area/region. Sources of data obtained by questionnaires and collection with...
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DRIVING FACTORS OF WOMEN BUSINESS PERFORMANCE IN CREATIVE ECONOMIC INDUSTRY
Fokus Ekonomi : Jurnal Ilmiah Ekonomi
Vol 17
, No 2
(2022)
This study aims to examine the driving factors of business performance managed by women entrepreneurs in the creative economy industry. The study was conducted by collecting primary data through the distribution of questionnaires to 185 women entrepreneurs in the DKI Jakarta area. Sampling method using non-probability sampling with purposive sampling technique. The research data were analyzed using descriptive statistical analysis and multiple linear regression analysis. The results of the study...
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AUDITOR PERFORMANCE IS REVIEWED FROM INTEGRITY, INDEPENDENCE, PROFESSIONALISM AND COMPETENCE
Fokus Ekonomi : Jurnal Ilmiah Ekonomi
Vol 17
, No 2
(2022)
This study aims to determine the effect of integrity, independence, professionalism and competence on the performance of auditors at the Klaten Regency Inspectorate Office. This study uses a quantitative descriptive approach. The population in all employees who work at the Klaten Regency Inspectorate Office is 54 people. The number of samples taken as many as 54 people or respondents. The data analysis technique used is Partial Least Square (PLS) analysis. The results showed that the influence o...
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ANTESEDEN DAN KONSEKUENSI KETERLIBATAN OTORITAS GEREJA DALAM SELEKSI PADA PENINGKATAN MOTIVASI BERPRESTASI DAN KINERJA GURU PAK PAPUA SELATAN
Fokus Ekonomi : Jurnal Ilmiah Ekonomi
Vol 17
, No 2
(2022)
The purpose of this study was to analyze the influence of the involvement of Church authorities in the selection of spiritual intelligence, achievement motivation and performance of Catholic religious education teachers. Primary data was obtained through questionnaires distributed to 70 Catholic religious education teachers spread across the Merauke archdiocese (which includes Merauke, Boven Digoel and Mappi regencies). There are five hypotheses that need to be tested using Structural Equation M...
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PENGARUH GREEN MARKETING TERHADAP KEPUTUSAN PEMBELIAN KONSUMEN PADA PRODUK HERBORIST DI KOTA SEMARANG
Fokus Ekonomi : Jurnal Ilmiah Ekonomi
Vol 17
, No 2
(2022)
Thisi studyii aimsii toii investigateii theii impactii ofii greenii marketingii strategiesii onii consumerii purchasingii decisionsii forii Herboristii productsii inii Semarangii city.ii Theii natureii ofii thisii studyi isi ani explanatoryi studyi withi ai quantitativei approach.i Thei variablesi usedi ini thisi studyi arei environmentali awarenessii (X1),ii greenii productii featuresi (X2),ii “Greenii Productii Price”(X3),ii “Greenii productii Promotion”ii (X4),ii andii purchaseii decisionii (...
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