đź“… 01 December 2022
DOI: 10.34152/fe.17.2.530 - 543
PENGARUH GREEN MARKETING TERHADAP KEPUTUSAN PEMBELIAN KONSUMEN PADA PRODUK HERBORIST DI KOTA SEMARANG
Fokus Ekonomi : Jurnal Ilmiah Ekonomi
Sekolah Tinggi Ilmu Ekonomi Pelita Nusantara
đź“„ Abstract
Thisi studyii aimsii toii investigateii theii impactii ofii greenii marketingii strategiesii onii consumerii purchasingii decisionsii forii Herboristii productsii inii Semarangii city.ii Theii natureii ofii thisii studyi isi ani explanatoryi studyi withi ai quantitativei approach.i Thei variablesi usedi ini thisi studyi arei environmentali awarenessii (X1),ii greenii productii featuresi (X2),ii “Greenii Productii Price”(X3),ii “Greenii productii Promotion”ii (X4),ii andii purchaseii decisionii (Y).ii Theii studyii groupii isii peopleii whoii liveii inii Sewmarangii cityii andii areii consumersii ofii Herborist  products.ii Theii totalii sampleii forii thisii surveyi includesi overi 113i respondents.i Datai collectioni methodi usingi surveysi distributedi ini Googlei Forms.i Thei datai analysisi usedi isi multiplei lineari regressioni analysis.i Asii aii resultii ofii theii analysis,ii theii variablesii environmentii Awarenessi (X1),ii greenii productii Features (X2),ii “Greenii Productii Price”ii (X3),ii andii greenii productii Promotionii (X4)ii i Purchaseii decisionsii (Y).
đź”– Keywords
#Environmental awareness; Green Product Features; Green Product Price; Green product Promotion; Purchase decision
ℹ️ Informasi Publikasi
Tanggal Publikasi
01 December 2022
Volume / Nomor / Tahun
Volume 17, Nomor 2, Tahun 2022
đź“ť HOW TO CITE
Harminingttyas, Rudika; Susetyarsi, Th.; Widowati, Maduretno, "PENGARUH GREEN MARKETING TERHADAP KEPUTUSAN PEMBELIAN KONSUMEN PADA PRODUK HERBORIST DI KOTA SEMARANG," Fokus Ekonomi : Jurnal Ilmiah Ekonomi, vol. 17, no. 2, Dec. 2022.
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