Klaim Artikel Anda
Verifikasi kepemilikan artikel akademik
Apakah artikel-artikel ini milik Anda?
Daftarkan diri Anda sebagai author untuk mengklaim artikel dan dapatkan profil akademik terverifikasi dengan fitur lengkap.
Badge Verifikasi
Profil terverifikasi resmi
Statistik Lengkap
H-index, sitasi, dan metrik
Visibilitas Tinggi
Tampil di direktori author
Kelola Publikasi
Dashboard artikel terpadu
Langkah-langkah Klaim Artikel:
- 1. Daftar akun author dengan email akademik Anda
- 2. Verifikasi email dan lengkapi profil
- 3. Login dan buka menu "Klaim Artikel"
- 4. Cari dan klaim artikel Anda
- 5. Tunggu verifikasi dari admin (1-3 hari kerja)
Menampilkan 1–5 dari 5 artikel
FIRM CREATED VERSUS USER GENERATED: WHICH DRIVES CONSUMER PURCHASE INTENTION ON SNACK BAR PRODUCTS?
Whanarahardja, Ingrid
; Setiyaningrum, Ari
Fokus Ekonomi : Jurnal Ilmiah Ekonomi
Vol 19
, No 2
(2024)
This study aims to examine the influence of firm created social media communication and user generated social media communication on purchase intention directly and indirectly through the mediation of brand awareness and brand passion. The research model was tested on Fitbar brand snack bar products. Primary data was obtained through a survey of 150 respondents. Sampling was carried out with a nonprobability-purposive sampling approach. The results of the hypothesis test using SEM-PLS indicated...
Sumber Asli
Google Scholar
DOI
THE DRIVING FACTORS OF CUSTOMER LOYALTY: STUDY ON B2B CUSTOMERS
Kuniasih, Eva
; Setiyaningrum, Ari
Fokus Ekonomi : Jurnal Ilmiah Ekonomi
Vol 18
, No 1
(2023)
This study aims to examine the factors that determine customer loyalty to business customers. In particular, this study examines the effect of service quality and product quality on customer loyalty directly and indirectly through customer satisfaction mediation. Primary data collection was carried out by surveying through the distribution of questionnaires to 50 companies at oil and gas industry in Indonesia. Sampling was done by purposive sampling technique. The results of hypothesis testing w...
Sumber Asli
Google Scholar
DOI
DRIVING FACTORS OF WOMEN BUSINESS PERFORMANCE IN CREATIVE ECONOMIC INDUSTRY
Salim, Lina
; Setiyaningrum, Ari
Fokus Ekonomi : Jurnal Ilmiah Ekonomi
Vol 17
, No 2
(2022)
This study aims to examine the driving factors of business performance managed by women entrepreneurs in the creative economy industry. The study was conducted by collecting primary data through the distribution of questionnaires to 185 women entrepreneurs in the DKI Jakarta area. Sampling method using non-probability sampling with purposive sampling technique. The research data were analyzed using descriptive statistical analysis and multiple linear regression analysis. The results of the study...
Sumber Asli
Google Scholar
DOI
APAKAH DIMENSI BRAND EQUITY MEMEDIASI PENGARUH SOURCE CREDIBLE ONLINE REVIEWS TERHADAP PURCHASE INTENTION? STUDI EMPIRIS PADA PRODUK SMARTPHONE SAMSUNG DI KALANGAN GENERASI MILENIAL
Widodo, Dwi Ardhana
; Setiyaningrum, Ari
Fokus Ekonomi : Jurnal Ilmiah Ekonomi
Vol 17
, No 1
(2022)
This study aims to examine whether the dimensions of brand equity which include brand awareness, perceived value, brand personality, organizational association, and perceived quality can mediate the effect of source credible online reviews on the purchase intention of the millennial generation on Samsung smartphone products. The research was conducted through an online survey by distributing online questionnaires to 211 millennial generation respondents in Jabodetabek. Sampling was done by purpo...
Sumber Asli
Google Scholar
DOI
STUDI TENTANG DETERMINAN ACTUAL PURCHASE BEHAVIOR PADA RESTORAN: PENGUJIAN ATAS PERCEIVED FOOD QUALITY, PERCEIVED PRICE, DAN RESTAURANT TRUST
Setiyaningrum, Ari
; Salim, Lina
Fokus Ekonomi : Jurnal Ilmiah Ekonomi
Vol 16
, No 2
(2021)
This study aims to examine a model of the determinants of actual purchase behavior in the context of the restaurant industry. This research specifically examines whether perceived food quality and perceived price have a direct or indirect effect on actual purchase behavior through restaurant trust as a mediating variable in the context of the restaurant industry. Data collection was carried out using an online survey involving 295 respondents who had read online reviews about the restaurants the...
Sumber Asli
Google Scholar
DOI