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DOES REPURCHASE INTENTION OCCUR CAUSED BY SERVQUAL, PRICE, PLACE, PROMOTION AND CUSTOMER SATISFACTION AS MEDIATION IN PT. X MULTIFINANCE COMPANY?
Sofiawati, Rifa
; Salim, Lina
Fokus Ekonomi : Jurnal Ilmiah Ekonomi
Vol 20
, No 1
(2025)
This study aims to determine the influence of SERVQUAL, price, place, and promotion on repurchase intention with customer satisfaction mediation. The object of this research is a debtor registered in the system of one multi finance company in Jakarta. Data collection was carried out using probability sampling with simple random sampling technique with a total of 213 respondents. Empirical data processing uses the Structural Equation Model (SEM) method of the 8 hypotheses proposed, only 4 hypothe...
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DO FEMALE GENERATION Z HAVE PURCHASE INTENTION ON GREEN COSMETIC BASED ON THEIR ENVIRONMENTAL KNOWLEDGE, ENVIRONMENTAL CONCERN, HEALTH CONSCIOUSNESS, ATTITUDE AND SUBJECTIVE NORM?
Lius, Silvianie
; Salim, Lina
Fokus Ekonomi : Jurnal Ilmiah Ekonomi
Vol 19
, No 1
(2024)
This study aims to explore the influence of environmental knowledge, environmental concern, and health awareness on the purchase intention of green cosmetics with the mediation of subjective norms and attitudes towards green cosmetics. The object of this study is green cosmetics and 400 female respondents aged 18-23 years in the area of Jabodetabek with a non-probability method of purposive sampling technique. Empirical data processing using partial least square (PLS) software. Nine hypotheses w...
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DO GREEN BRAND POSITIONING, GREEN BRAND KNOWLEDGE, ATTITUDE TOWARDS GREEN BRAND, AND ENVIRONMENTAL CONCERN ARE INFLUENCE FACTORS FOR THE GREEN PURCHASE INTENTION OF BLACK SOLDIER FLY LARVAE?
Bagaskara, Dewana Traya
; Salim, Lina
Fokus Ekonomi : Jurnal Ilmiah Ekonomi
Vol 18
, No 1
(2023)
The increasing number of human populations certainly has a bad influence on the environment. Food sources for humans also need a source of protein. For this reason, alternative protein sources are needed that can save threatened fish populations. This study is very simple, but the issue is very important for the environment. The purpose of this study is to determine the effect of green brand positioning, green brand knowledge, attitude towards green brand, and environmental concern on green purc...
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DRIVING FACTORS OF WOMEN BUSINESS PERFORMANCE IN CREATIVE ECONOMIC INDUSTRY
Salim, Lina
; Setiyaningrum, Ari
Fokus Ekonomi : Jurnal Ilmiah Ekonomi
Vol 17
, No 2
(2022)
This study aims to examine the driving factors of business performance managed by women entrepreneurs in the creative economy industry. The study was conducted by collecting primary data through the distribution of questionnaires to 185 women entrepreneurs in the DKI Jakarta area. Sampling method using non-probability sampling with purposive sampling technique. The research data were analyzed using descriptive statistical analysis and multiple linear regression analysis. The results of the study...
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CHARACTER IDENTIFICATION, GAME’S SATISFACTION, VISUAL AUTHORITY VALUE, MONETARY VALUE, and PURCHASE INTENTION of OVERWATCH GAME ITEM
Kornelius Tanjaya, Tan Alvin
; Salim, Lina
Fokus Ekonomi : Jurnal Ilmiah Ekonomi
Vol 17
, No 1
(2022)
The game industry is one sector that is developing in this millennial era, this is supported by the high number of players and the high number of esport competitions that have been supported by the Indonesian government. Competition in the gaming industry has also increased and there has been intense competition. One factor that can keep players interested in playing is to add game item features. The purpose of this study is to determine the effect of character identification, game's satisfactio...
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STUDI TENTANG DETERMINAN ACTUAL PURCHASE BEHAVIOR PADA RESTORAN: PENGUJIAN ATAS PERCEIVED FOOD QUALITY, PERCEIVED PRICE, DAN RESTAURANT TRUST
Setiyaningrum, Ari
; Salim, Lina
Fokus Ekonomi : Jurnal Ilmiah Ekonomi
Vol 16
, No 2
(2021)
This study aims to examine a model of the determinants of actual purchase behavior in the context of the restaurant industry. This research specifically examines whether perceived food quality and perceived price have a direct or indirect effect on actual purchase behavior through restaurant trust as a mediating variable in the context of the restaurant industry. Data collection was carried out using an online survey involving 295 respondents who had read online reviews about the restaurants the...
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APAKAH LIFESTYLE AIO, PERCEIVED USEFULNESS DAN PERCEIVED EASE MEMPENGARUHI INTENTION TO USE DARI TIX ID
Novenia, Alberta Ines
; Salim, Lina
Fokus Ekonomi : Jurnal Ilmiah Ekonomi
Vol 16
, No 1
(2021)
The purpose of this study was to analyze the influence of lifestyle AIO, perceived usefulness and perceived ease of use on intention to use both directly and with the moderation of age, gender and income. The total number of hypotheses proposed is 12. The research model consists of three independent variables, three moderating variables and one dependent variable. Respondents in this study were people who love watching at cinema aged 16-35 years in Jakarta and Tangerang and have never used TIX I...
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SERVICE QUALITY, CUSTOMER SATISFACTION, BRAND TRUST AND REPURCHASE INTENTION
Sumara, Rendy
; Salim, Lina
Fokus Ekonomi : Jurnal Ilmiah Ekonomi
Vol 15
, No 2
(2020)
Research objectives - The purpose of this study was to analyze the factors that affect the repurchase intention of Starbucks Coffee Forward Oakwood Jakarta consumers related to service quality (servqual), customer satisfaction and brand trust.Design/Methodology/Approach - The quantitative analysis method uses structural equation modeling (SEM) analysis with LISREL software version 8.80. Sampling was carried out for 4 months. Respondents who were selected as respondents had criteria as consumers...
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