📅 01 December 2022
DOI: 10.51903/e-bisnis.v15i2.882
Studi Strategi Pemasaran Selama Masa Pandemi Covid 19 Pada UMKM Olahan Tempe Semarang
EBISNIS : JURNAL ILMIAH EKONOMI DAN BISNIS
Universitas Sains dan Teknologi Komputer
📄 Abstract
This research is a type of field research, where the author goes directly to the field in processed tempeh SMEs in Tempe Processed Village, Sampangan Village, Gajah Mungkur District, Semarang City. The study used data analysis techniques, namely qualitative methods with a descriptive approach. In analyzing the data, the researcher conducted observations, interviews, and documentation to obtain the required data. The results showed that to survive the COVID-19 pandemic, the efforts made were marketing through social media, promotion through social media and maintaining the quality of products and services from Tempe Processed SMEs.
🔖 Keywords
#SMEs
#Processed Tempe
#Marketing
#Social Media
#Pandemic
ℹ️ Informasi Publikasi
Tanggal Publikasi
01 December 2022
Volume / Nomor / Tahun
Volume 15, Nomor 2, Tahun 2022
📝 HOW TO CITE
Syamsul Hadi; Yuniarto Rahmad Satato; Mochamad Ainan, "Studi Strategi Pemasaran Selama Masa Pandemi Covid 19 Pada UMKM Olahan Tempe Semarang," EBISNIS : JURNAL ILMIAH EKONOMI DAN BISNIS, vol. 15, no. 2, Dec. 2022.
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