Pengaruh Fasilitas dan Lokasi Terhadap Tingkat Kepuasan Konsumen Coffee Shop Pada “Tell Kopi Kediri”

Permada; Agil Reczy Tegar; Maheri L; Sonny Subroto; Akbar; Taufik

Wawasan : Jurnal Ilmu Manajemenx, Ekonomi dan Kewirausahan

Universitas Maritim AMNI

📄 Abstract

The aim of this research is to explain the partial influence of facility and location variables on the level of consumer satisfaction. The population in this study were all TELL KOPI Kediri café consumers. The sampling technique uses the Nonprobability Sampling method using purposive sampling. The results of the research show that the facility and location variables have a partial effect on consumer satisfaction, this can be seen from the facility variable (X1) with a sig value of 0.000 < 0.05 and the calculated t value (7.940) > t table value (1.661), and the variable location (X2) with a sig value of 0.000 < 0.05 and the calculated t value (2.643) > t table value (1.661). Simultaneously the facility (X1) and location (X2) variables can be seen with a sig value of 0.000 < 0.05 and the calculated F value (32.022) > F ¬table (3.090)

🔖 Keywords

#facilities; location; level of consumer satisfaction

ℹ️ Informasi Publikasi

Tanggal Publikasi

28 June 2024

Volume / Nomor / Tahun

Volume 2, Nomor 3, Tahun 2024

📝 HOW TO CITE

Permada, Agil Reczy Tegar; Maheri L, Sonny Subroto; Akbar, Taufik, "Pengaruh Fasilitas dan Lokasi Terhadap Tingkat Kepuasan Konsumen Coffee Shop Pada “Tell Kopi Kediri”," Wawasan : Jurnal Ilmu Manajemenx, Ekonomi dan Kewirausahan, vol. 2, no. 3, Jun. 2024.

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