Pengaruh Penetapan Kompensasi terhadap Daya Tarik Perusahaan di Kalangan Gen Z

The growing presence of Generation Z in the labor market has intensified competition among companies to attract young talent. Compensation is considered a key factor influencing employer attractiveness, particularly amid financial vulnerability and rising demands for pay transparency. This study examines the role of compensation in shaping company attractiveness toward Generation Z using a literature review approach with a simplified PRISMA method. A total of 25 national and international studies published between 2015 and 2025 were systematically analyzed. The findings indicate that compensation, especially financial compensation, is a dominant determinant of employer attractiveness; however, its effect is not always direct. Several studies reveal that compensation becomes effective when supported by company reputation and transparent pay policies. The study concludes that compensation strategies integrated with pay transparency and a total rewards approach are more effective in attracting Generation Z. This research provides practical implications for organizations in designing compensation policies aligned with Generation Z expectations.