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Pengaruh Penetapan Kompensasi terhadap Daya Tarik Perusahaan di Kalangan Gen Z
Chrisly Alyssa N. Paa
; Raysha Naya Putri Fadillah
; Mohamad Zein Saleh
Wawasan : Jurnal Ilmu Manajemenx, Ekonomi dan Kewirausahan
Vol 4
, No 1
(2026)
The growing presence of Generation Z in the labor market has intensified competition among companies to attract young talent. Compensation is considered a key factor influencing employer attractiveness, particularly amid financial vulnerability and rising demands for pay transparency. This study examines the role of compensation in shaping company attractiveness toward Generation Z using a literature review approach with a simplified PRISMA method. A total of 25 national and international studie...
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Pengaruh Peran Budaya Masyarakat Lokal Terhadap Pemasaran Global
Nisifa Prila Anisa
; Nona Ratu Syifa Putri
; Mohamad Zein Saleh
Jurnal Ekonomi, Bisnis dan Manajemen (EBISMEN)
Vol 2
, No 4
(2023)
Companies must recognise the culture of the country where the business is targeted. This is because culture is the main element that is very important and has been attached to the community as the intended consumer, so that it can influence his decision to buy a product or use a service that is not in accordance with his culture. This study aims to find out how the role of local community culture in global marketing. The research method used in this study is literature-based research, which is c...
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