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MARKETING STRATEGY PLANNING FOR TAHU BAKSO IN MSMEs THROUGH THE MARKETING MIX FRAMEWORK AND TOPSIS
Jurnal Agrifoodtech
Vol 4
, No 1
(2025)
Micro, small, and medium-sized enterprises (MSMEs) producing tahu bakso face intense market competition and need efficient marketing strategies to maintain competitiveness. This study aims at developing strategy by identifyng criteria and selecting the optimal strategies. The research adopts the 4P marketing mix framework-product, price, place, and promotion-combined with the TOPSIS (Teqnique for Order Preference by Similarity to Ideal Solution) method. Five main criteria were identified: produc...
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PENGARUH LATIHAN KEKUATAN DAN DIET PROTEIN TERHADAP KADAR GULA DARAH PADA LANSIA PREDIABET
Maulana, Nova
; Fatimah, Andini Nur
; Febsi, Yania
; Nurlita, Lani
; Fiana, Marista
; Yuarsa, Tri Agus
; Budiman, Muhammad Algifari
; Setiadi, Adi
; Hidayat, Arif
Nursing Science Journal
Vol 6
, No 1
(2025)
Pendahuluan : Kadar gula darah perlu dijaga dalam batas normal karena kadar yang terlalu tinggi atau terlalu rendah dapat menyebabkan masalah Kesehatan. Hipoglikemia bisa menyebabkan gejala yang mengancam jiwa. sedangkan hiperglikemia sering terkait dengan diabetes, dan bisa menyebabkan berbagai komplikasi serius jika tidak terkontrol. Tujuan : penelitian ini yaitu untuk menganalisa pengaruh technologi angkat beban dan diet protein terhadap kadar gula darah pada lansia prediabet. Metode : P...
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Pengelompokan wilayah produksi tuna, cakalang, tongkol dan udang di Indonesia menggunakan algoritma K-Means
IT-Explore: Jurnal Penerapan Teknologi Informasi dan Komunikasi
Vol 4
, No 2
(2025)
The research was intended to cluster the production areas of Indonesia's fishery products especially Skipjack Tuna, Tuna, Mackarel Tuna, and shrimp using data science techniques. The algorithm used was K-means Clustering. The data used was annual production data for each province for the last 3 years (2019 – 2021). Determination of the number of clusters using the Elbow Method. For each commodity, three clusters were obtained, namely clusters with low production, medium production, and high prod...
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Aplikasi Bekali-Kendali Upaya Pencegahan dan Penanganan Stunting menggunakan Metode User Center Design (Studi Kasus Di Puskesmas Sesayap Hilir Kab. Tana Tidung Kalimantan Utara)
Jurnal Informatika dan Rekayasa Perangkat Lunak
Vol 7
, No 1
(2025)
Stunting is a condition of growth failure in children caused by poor nutrition during early growth. This condition can result in long-term negative impacts, including susceptibility to disease and developmental disorders. Factors that cause stunting include lack of food intake, poor diet, infections and poor sanitation. Prevention can be done by providing adequate nutrition from an early age, maintaining hygiene and sanitation, and education about nutrition and child health. Prevention can be do...
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Optimalisasi UMKM Cepoko Melalui Pendampingan Legalitas, Sertifikasi Halal, dan Desain Kemasan
Faizal Rangga Hadi Saputra
; Dafa Arinda
; Nala Rosyadia
; Nurul Hidayatul Isnaeni
; Luthfia Arifatul Aulia
; Ridwan Pangestu Bagaskoro
; Muhammad Laksamana Lucky
; Elvira Hera Kusumaningrum
; Tiyanto Dwi Zafaron
; Fatia Nurul Azhar
; Muna Ulia Najibah
; Rita Dwi Ratnani
Palawa: Jurnal Pengabdian Kepada Masyarakat
Vol 4
, No 1
(2025)
Kegiatan pengabdian masyarakat ini dilaksanakan di Kelurahan Cepoko, Kecamatan Gunungpati, yang memiliki potensi besar dalam pengembangan Usaha Mikro, Kecil, dan Menengah (UMKM). UMKM berperan penting dalam memperkuat ekonomi lokal, menciptakan lapangan kerja, dan mendorong kemandirian masyarakat, sekaligus mendukung pencapaian Sustainable Development Goals (SDGs). Melalui program Kuliah Kerja Nyata (KKN) Universitas Wahid Hasyim, kegiatan ini bertujuan mendampingi pelaku UMKM dalam meningkatkan...
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Implementation of the K-Nearest Neighbor (KNN) Algorithm in Handwritten Digit Pattern Recognition Using the Zoning Method
asmaraloka, afilda maharani
; Asmaraloka, Afilda Maharani
; Nisa, Kharisatun
; Hermansyah, Muhammad Ardi
; Saputra, Fikri Hamdhan Dwi
; Setiawan, Arif
JUISI : Jurnal Ilmiah Sistem Informasi
Vol 4
, No 2
(2025)
Handwritten digit recognition is one of the key challenges in the field of digital image processing and artificial intelligence, with significant potential in various applications such as automatic form input systems, handwritten data correction, and attendance systems based on handwriting. This study aims to develop a web-based information system capable of automatically recognizing handwritten digits using the K-Nearest Neighbors (KNN) classification method. The system is designed through seve...
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PENGARUH CITRA MEREK, KUALITAS PRODUK DAN PROMOSI TERHADAP KEPUTUSAN PEMBELIAN KONSUMEN PIZZA HUT
Jurnal Manajemen Sosial Ekonomi
Vol 5
, No 1
(2025)
The reason for this study was to determine the impact of brand image, product quality, and promotion on purchasing decisions of Pizza Hut consumers. The population is Pizza Hut customers, with a sample of 150 respondents taken using non-probability sampling techniques with purposive sampling method. PLS was used as an analytical tool in this study. This study shows that brand image has a positive, but insignificant, impact on purchasing decisions of Pizza Hut consumers. On the other hand, produc...
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What is the Impact of Social Media Advertising Content on Alpha Generation's Financial Understanding?
Perspective Humanities and Social Sciences
Vol 1
, No 1
(2025)
Generation Alpha (2011-2025) is known as the generation that is very close to digital technology and is considered the most intelligent generation compared to previous generations. Every week around 2.5 million children of this generation are born worldwide. They are growing up as the most internet- connected generation in history. According to McCrindle, Generation Alpha is highly gadget-dependent, less social, less creative and more individualistic. They want everything fast and instant, and h...
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Kajian Etnomedisan Obat Herbal Hipertensi Menggunakan Ekstrak Daun Penyambung Nyawa Pada Masyarakat Kampar Sebagai Sumber Belajar IPA
Jurnal Inovasi Pendidikan Sains (JIPS)
Vol 6
, No 1
(2025)
Hipertensi adalah kondisi medis yang ditandai dengan tekanan darah yang konsisten lebih tinggi dari tingkat normal. Tekanan darah diukur dalam dua angka: sistolik (tekanan saat jantung memompa darah) dan diastolik (tekanan saat jantung beristirahat di antara detak). Kondisi ini dianggap hipertensi ketika tekanan darah sistolik setidaknya 140 mmHg atau tekanan darah diastolik setidaknya 90 mmHg. Tujuan dari penelitian ini menyelediki penggunaan ekstrak daun penyambung nyawa sebagai obat hipertens...
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EDUKASI PROGRAM PENCEGAHAN ANEMIA MENGGUNAKAN PEDOMAN PEMBERIAN TABLET TAMBAH DARAH
Gemassika: Jurnal Pengabdian Kepada Masyarakat
Vol 9
, No 1
(2025)
Anemia in women of childbearing age, including teenagers, is still become a world health problem. The prevalence of anemia is >40% in fertile women. Women of childbearing age have low compliance with taking iron tablets, which is influenced by several factors, one of which is knowledge. Prolonged anemia can lead to stunting in children if the woman becomes pregnant. The aim of the service is to increase the knowledge of students as teenagers regarding the consumption of blood supplement table...
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