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PERAN INFLUENCER MARKETING, BRAND AWARENESS DAN KUALITAS PRODUK TERHADAP KEPUTUSAN PEMBELIAN LIPCREAM WARDAH
Jurnal Manajemen Sosial Ekonomi
Vol 5
, No 2
(2025)
This research investigates the impact of influencer marketing, brand awareness, and product quality on consumers' decisions to purchase Wardah lip cream. Employing a quantitative method, data was gathered through an online questionnaire filled out by 100 participants who are actual users of the product. The data was then analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM) through the SmartPLS 4 software. Based on the analysis, influencer marketing was found to have a posi...
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Implementation of Video-Based Hypermedia Learning in Science Material for Grade III Elementary Schools
Schola Journal
Vol 3
, No 1
(2025)
This study aims to explain the implementation of the use of hypermedia media based on learning videos for Natural and Social Sciences (IPAS) material among third-grade students of SD Negeri Deles 01. The method used in this study is a descriptive qualitative approach with a total of 18 students and one teacher as subjects. Data were obtained through observation, interviews, and documentation activities, then analyzed using data reduction, data presentation, and conclusion drawing techniques. The...
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Efek GHRM dan Personal Moral Norm terhadap Employee Green Behavior di Sektor Perbankan
Raspati, Galih
; Raspati, Galih
; Yoki Muchsam
; Mulfi Sandi Yuda
; M Afrizal Maulana
; Yuyun Yuniati Yuningsih
; Tri Sanatha Wahyu Akbar
EBISNIS : JURNAL ILMIAH EKONOMI DAN BISNIS
Vol 18
, No 2
(2025)
The rapid environmental degradation currently compels governments and organizations to implement effective preventive measures. This study highlights the urgent need for the implementation of Green Human Resource Management (GHRM) practices and Personal Moral Norms in enhancing Employee Green Behavior within the banking sector. As governments adopt policies related to GHRM, Personal Moral Norms, and Employee Green Behavior, banks, as financial institutions, play a strategic role in promoting sus...
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1 Sitasi
Pengaruh Kualitas Pelayanan dan Pengetahuan Konsumen terhadap Keputusan Penggunaan Layanan Ride-Hailing GrabCar Hemat di Kabupaten Bekasi
EBISNIS : JURNAL ILMIAH EKONOMI DAN BISNIS
Vol 18
, No 2
(2025)
Penelitian ini bertujuan untuk menganalisis pengaruh kualitas pelayanan dan pengetahuan konsumen terhadap keputusan konsumen dalam memilih layanan GrabCar Hemat di Kabupaten Bekasi. Mengingat pesatnya perkembangan layanan transportasi berbasis aplikasi, pemahaman tentang faktor-faktor yang mempengaruhi keputusan konsumen menjadi penting bagi pengelola layanan untuk meningkatkan kualitas serta daya saingnya. Kualitas pelayanan dianalisis berdasarkan lima dimensi: Bukti Fisik, Kepedulian, Daya Tan...
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Peran E-HRM dalam Meningkatkan Praktik Green HRM: Studi tentang Kinerja Organisasi Berkelanjutan di Era Digital
EBISNIS : JURNAL ILMIAH EKONOMI DAN BISNIS
Vol 18
, No 2
(2025)
Digital transformation and sustainability demands are driving the need for the integration of E-HRM and Green HRM to achieve sustainable organizational performance. This integration serves as a solution to the challenges of resource efficiency, carbon footprint reduction, and enhanced employee engagement in the digital era. This research aims to analyse the role of E-HRM in enhancing Green HRM practices and its impact on sustainable organizational performance. The research methodology employ...
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5 Sitasi
Analisis Kinerja Ruas Jalan Perkotaan Jl. Ajibarang – Secang (Jl. Ahmad Yani) Kota Wonosobo
Pasak Jurnal Teknik Sipil dan Bangunan
Vol 3
, No 1
(2025)
Jalan merupakan faktor yang sangat penting bagi penduduk untuk berhubungan antara daerah yang satu ke daerah yang lain, selain itu jalan juga berfungsi untuk memperlancar kegiatan perekonomian dan aktivitas sehari-hari penduduk. Kabupaten Wonosobo memiliki luas wilayah 984,68 km2 dengan jumlah penduduk mencapai 909.664 jiwa pada data sensus 2023. Tingkat kepadatan penduduk yang tinggi ini berpengaruh pula pada kegiatan lalu lintas. Kondisi tersebut dapat dilihat pada Jalan Ajibarang - Secang (Ja...
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Analisis peramalan data kekeringan lahan pertanian di kabupaten lamongan menggunakan metode Fuzzy Time Series-Markov Chain
AKSIOMA : Jurnal Matematika dan Pendidikan Matematika
Vol 16
, No 2
(2025)
The agricultural sector in Lamongan Regency is severely affected by the threat of drought, potentially affecting food production and farmers' welfare. This study aims to forecast the area of agricultural drought with a very severe category in Lamongan Regency using the Fuzzy Time Series-Markov Chain (FTS-MC) method. The data used includes the average drought area based on the processing of Landsat 8 imagery from 2020–2024, rainfall data, and historical drought data from the Regional Disaster Man...
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Implementasi Algoritma K-Nearest Neighbor Dalam Prediksi Penyakit Jantung
Jurnal Informatika dan Rekayasa Perangkat Lunak
Vol 7
, No 2
(2025)
Heart failure is a serious and pressing health problem that affects millions of people worldwide. Several factors influence the occurrence of heart failure, such as age, type of pain, blood pressure, cholesterol levels, and other risk factors associated with heart disease. With current technological developments, data mining and machine learning can be used to predict patient health conditions. Therefore, the problem of this research is how to implement data mining techniques for identifying hea...
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Integrasi Metode Weighted Product (WP) dan Technique for Order Preference by Similarity to Ideal Solution (TOPSIS) untuk Pendukung Keputusan Penentuan Asisten Dosen
Muthmainnah, Aindri Rizky
; Pamput, Jessicha Putrianingsih
; Adiba, Fhatiah
; Surianto, Dewi Fatmarani
; Nasrullah, Asmaul Husnah
; Budiarti, Nur Azizah Eka
Jurnal Informatika dan Rekayasa Perangkat Lunak
Vol 7
, No 2
(2025)
The selection of teaching assistants requires an objective and effective decision-making system. This study designs a decision support system for selecting assistants in the Algorithm and Basic Programming course at JTIK, Universitas Negeri Makassar, by integrating the Weighted Product (WP) and Technique for Order Preference by Similarity to Ideal Solution (TOPSIS) methods. WP assigns weights to evaluation criteria, while TOPSIS identifies the best candidates based on positive and negative ideal...
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Comparative Study of Recurrent Neural Network (RNN) and Extreme Learning Machine (ELM) in Predicting Bank Central Asia’s Stock Price
Jurnal Informatika dan Rekayasa Perangkat Lunak
Vol 7
, No 2
(2025)
Predicting stock prices is an important financial topic, especially for investors who want to maximize profit and minimize risk. This research compares two machine-learning capabilities, a Recurrent Neural Network (RNN) and an Extreme Learning Machine (ELM), in predicting Bank Cental Asia (BBCA) stock prices. These two are chosen for their capabilities in handling time-series data. This research uses the data of BBCA’s daily prices over a certain period and involves several steps such as data co...
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