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Awareness of the Brand in Sayum Saba Village through Social Media Marketing and Tourist Attraction Building
Proceeding. of The International Conference on Business and Economics
Vol 2
, No 1
(2024)
Sayum Saba Village is one of the tourist villages in Karo Regency, North Sumatra, which has interesting natural and cultural tourism potential. However, the public is still not familiar with this village very much. Dengan menggunakan quantitative methods with a descriptive approach, this study aims to analyze the influence of social media marketing and tourist attractions on brand awareness of Sayum Saba Village. The findings show that social media marketing and tourist attractions have a positi...
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Lingkungan Kerja, Beban Kerja, Dan Kinerja Karyawan Serta Kepuasan Kerja Sebagai Variabel Intervening
Jurnal Ekonomi, Bisnis dan Manajemen (EBISMEN)
Vol 3
, No 2
(2024)
This study aims to determine the effect of work environment and workload on employee performance through job satisfaction as an intervening variable at PT. Pegadaian Wiyung Surabaya Branch. The population in this study is the company PT. Surabaya Wiyung Branch Pawnshop. The research method is assisted by the Partial Least Square program which is used with SmartPLS 4.0 software. This type of research used is quantitative research. Data taken using a questionnaire. The results showed that the work...
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Pengaruh Budaya Kerja dan Kepemimpinan Kerja terhadap Kinerja Pegawai
CiDEA Journal
Vol 3
, No 1
(2024)
Fadli Fadhillah (64201182). The Effect of Work Culture and Leadership on the Performance of Government Employees, Depok City Manpower Office. The research was conducted at the Depok City Manpower Office Government by distributing questionnaires directly to obtain primary data. The effect of work culture and work leadership on employee performance at the Depok City Manpower Office Government. This study aims to see how the impact of work culture and work leadership together on employee performanc...
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Mengukur Keterlibatan Pelanggan pada Niat Pembelian Online dengan Pendekatan Mediasi di Aplikasi Shopee di Medan
CiDEA Journal
Vol 3
, No 1
(2024)
This study aimed to assess the impact of cognitive involvement, affective involvement, and customer behavioral involvement on online purchase intentions, with customer experience as a mediator on the Shopee application in Medan City. The research included 130 respondents from Medan City, selected using purposive sampling. Data analysis was conducted using the SMARTPLS version 3.0 program, employing Structural Equation Modeling (SEM), measurement models (outer models), structural measurements (in...
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Hubungan antara Kepatuhan Minum Obat dengan Tekanan Darah pada Pasien Hipertensi di Fasilitas Kesehatan Tingkat Pertama
ayuning siwi, mayang aditya
; Ucapan terimakasih bagi ITSK RS dr. Soepraoen Malang dan Fasilitas Kesehatan Tingkat Pertama yang telah menyediakan fasislitas penelitian.
Jurnal Kesehatan Masyarakat Indonesia
Vol 19
, No 2
(2024)
Latar belakang: Hipertensi adalah salah satu penyakit degeneratif yang memiliki tingkat kematian tertinggi dan berpengaruh terhadap kehidupan dan produktifitas manusia. Menurut data WHO tahun 2019 menunjukkan sekitar 1,13 juta orang di dunia yang mengidap hipertensi dan paling banyak dialami oleh negara-negara yang berpenghasilan rendah. Penelitian ini bertujuan untuk mengetahui kepatuhan minum obat pada pasien dan mengetahui ada atau tidaknya hubungan antara kepatuhan minum obat dengan tekanan...
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Konflik dan Negosiasi dalam Organisasi
CiDEA Journal
Vol 3
, No 1
(2024)
When two persons or organizational groups hold divergent views, conflict frequently results. Conflict arises in organizations almost always. There are a number of theories on conflict that help us comprehend it when it happens. The process of reaching a discussion-based agreement between two parties is called negotiation. One may say that negotiations within the organization are the outcome of a previously negotiated agreement between members. Because each member of an organization has a differe...
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Pengaruh Beauty Influencer, Online Customer Review, dan Online Customer Rating terhadap Keputusan Pembeelian Produk Skincare Npure Face Toner
CiDEA Journal
Vol 3
, No 1
(2024)
Beauty influencers on social media are key in increasing visibility and sales of beauty products, besides that online customer reviews and online customer ratings also influence purchasing decisions. The purpose of this study is to determine whether beauty influencers, online customer reviews, and online customer ratings on purchasing decisions for Npure Face Toner skincare products. The study design applied is quantitative with an associative approach to analyze the relationship between these v...
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Kegiatan Penapisan Antropometri pada Usia Produktif sebagai Parameter Obesitas di SMAN 75, Jakarta
Karunia: Jurnal Hasil Pengabdian Masyarakat Indonesia
Vol 3
, No 2
(2024)
Obesity in children and adolescents is a global health problem, with increasing prevalence in low- and middle-income countries and consistently high obesity rates in high-income countries. Obesity, characterized by excessive lipid accumulation, is primarily caused by an energy imbalance resulting from high caloric intake and inadequate expenditure. This activity uses the PDCA (Plan-Do-Check-Act) methodology, involving 167 participants for obesity screening. The results of measuring Body Mass Ind...
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Pengaruh Digital Marketing dan Kualitas Produk Terhadap Keputusan Pembelian pada Toko Tary Collection Banjarmasin
Jurnal Ekonomi, Bisnis dan Manajemen (EBISMEN)
Vol 3
, No 2
(2024)
The purpose of the study is to determine the influence of: 1) Digital marketing on purchase decisions at Tary Collection Banjarmasin stores. 2) Product quality on purchasing decisions at Tary Collection Banjarmasin stores. 3) Digital marketing and product quality on purchase decisions at Tary Collection Banjarmasin stores. This study applies a quantitative approach with secondary information. The population of this study is consumers buying Tary Collection Banjarmasin clothing products. The samp...
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1 Sitasi
Peran Penting Komunikasi Pemasaran dalam Mewujudkan Usaha yang Mandiri bagi para Pelaku UMKM di Wilayah Kotabaru
Khuzaini Khuzaini
; Junaidi Junaidi
; Noorlaily Maulida
; Ilisa Fajriyati
; Sanusi Sanusi
; M. Haris Syafitri
Karunia: Jurnal Hasil Pengabdian Masyarakat Indonesia
Vol 3
, No 2
(2024)
Micro, Small, and Medium Enterprises (MSMEs) have a very important role in the local and national economy, especially in the Kotabaru area. MSMEs play a role in absorbing labor, overcoming poverty, and distributing development results. MSMEs usually produce on a small scale and require attention in marketing the products they produce. Marketing communication can be a strategy for every MSME to learn to introduce the products they produce to other parties or the general public so that they have t...
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