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THE ROLE OF KEY OPINION LEADERS (KOL) IN CONSUMER BEHAVIOR IN LIVE STREAMING COMMERCE (LSC)
Jurnal Manajemen Sosial Ekonomi
Vol 5
, No 1
(2025)
This study aims to see how much impact the variables attractiveness, expertise and trustworthiness have on the purchase interest of Shopee e-commerce. Data collection using questionnaires to obtain answers to research variables and respondent data. The sampling method uses convenience sampling techniques. The respondents of the study were all Millennials and Generation Z aged 18-37 years old Shopee e-marketplace users in Semarang City as many as 96 people. The questionnaire answer assessment ind...
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BUILDING RESILIENCE THROUGH AI: PREDICTIVE ANALYTICS FOR SUPPLY CHAIN RISK MANAGEMENT IN THE POST-COVID GLOBAL MARKET
Jurnal Manajemen Sosial Ekonomi
Vol 5
, No 1
(2025)
The COVID-19 pandemic has exposed fundamental vulnerabilities in global supply chain systems, such as over-reliance on single suppliers and a lack of operational visibility. This has highlighted the urgent need for a new approach to risk management—one that leverages smart technologies. Artificial Intelligence (AI) has emerged as a promising solution, thanks to its capabilities in predictive analytics and adaptive, data-driven decision-making in real time. This study aims to develop an AI-based...
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The Effectiveness of Interpersonal Communication in Online Learning in Providing Communication Science Students at the University of Muhammadiyah Madiun
Istikhomah, Fajar
; Tri Mawarni, Aprilia
; Aulia Al Rasyid, Anggita
; Jerry
; Khudin, Mifta
; Anniza Andyani, Rhavida
Perspective Humanities and Social Sciences
Vol 1
, No 1
(2025)
This research aims to find out whether interpersonal communication in online learning can help students of the Muhammadiyah University of Madiun communication science study program learn better. The approach taken in this research is a quantitative approach which focuses on testing theory by measuring or calculating research variables and using statistical techniques to analyze data. In this research all questions were made in Google form with a Likert scale. The sampling method used is the Slov...
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Analisis Penilaian Kinerja KSPPS BMT El-Mentari Menggunakan Kriteria Malcolm Baldrige (MBCfPE) di Purwokerto
Jurnal Ekonomi, Bisnis dan Manajemen (EBISMEN)
Vol 4
, No 1
(2025)
Riset ini dilakukan guna mengkaji secara komprehensif kinerja Koperasi Simpan Pinjam dan Pembiayaan Syariah (KSPPS) BMT El-Mentari yang beroperasi di Purwokerto, dengan menggunakan pendekatan Malcolm Baldrige Criteria for Performance Excellence (MBCFPE). Analisis dilakukan berdasarkan tujuh indikator inti, yaitu kepemimpinan, perencanaan strategis, orientasi pada pelanggan, sistem pengukuran dan manajemen pengetahuan, orientasi pada tenaga kerja, pengelolaan proses, serta capaian kinerja organis...
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Analisis Strategi Pengembangan Koperasi LKMS Amanah Berkah Nusantara dengan Pendekatan Matriks Space
Populer: Jurnal Penelitian Mahasiswa
Vol 4
, No 2
(2025)
In order to provide financial access to groups in society that are not yet fully served by formal financial institutions, cooperatives have become very important. LKMS Amanah Berkah Nusantara Cooperative is one example of a sharia cooperative, with a non-profit model and a strong social orientation, this cooperative is here to be a solution to financial problems in the business being run. The cooperative needs to be more adaptive in strategizing its development in the face of changes in the curr...
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Strategi Pemasaran Digital Agribisnis Kopi Robusta (Coffea canephora) Sebagai Upaya Peningkatan Pendapatan Petani Kopi di Kabupaten Tulungagung
Journal of Agribusiness, Social and Economic
Vol 5
, No 1
(2025)
Robusta coffee (Coffea canephora) is one of the leading commodities in Tulungagung Regency that has great potential to be developed through an agribusiness approach. However, limited market access and low product competitiveness are the main challenges for coffee farmers in increasing their income. This study aims to formulate an effective digital marketing strategy in supporting robusta coffee agribusiness and analyse its impact on increasing farmers' income. The method used was a descriptive q...
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Pemberdayaan Perempuan Melalui Penguatan Ketahanan Pangan: Peran Kelompok Wanita Tani (KWT) dan Penggiat PKK dalam Pengembangan Komoditas Hortikultura Berbasis Urban Farming di Desa Cemani, Grogol, Sukoharjo
Pradana, Anditya Gilang Rizky
; Pranata, Muhammad Fariz Yoga
; Wijayanti, Bela Tri
; Nurhidayati, Febry
; Adillah, Aulia
; Suprihatin, Dewi Nawang
; Suryadi, Didik
; Hantari, Dimar
; Seto, Rehino Yanu
Adi Widya: Jurnal Pengabdian Masyarakat
Vol 9
, No 1
(2025)
Cemani Village, Grogol District, Sukoharjo, has great potential to be developed as an agrotourism destination, thanks to its fertile land and strong community support. However, the development of the agricultural sector, particularly orchard, remains limited. This community service program aims to empower women through the Farmers Women’s Group (KWT) and PKK, with focus on food security through urban farming. Activities include extension of superior seed planting, training in horticultural culti...
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SIMULASI KEBAKARAN RUMAH TANGGA DI WILAYAH DI WILAYAH SAMAAN SUDIROPRAJAN
Gemassika: Jurnal Pengabdian Kepada Masyarakat
Vol 9
, No 1
(2025)
The Surakarta City Fire Department recorded fire incidents that occurred in 2023 reaching 132 incidents in the city and 125 incidents outside the city. As a result, residential locations become denser and denser, thereby increasing the risk of fire. The impacts of fire include loss of life, physical damage to buildings, loss of property and economic loss and environmental damage. Increasing understanding and skills regarding fire management can reduce the impact caused by fire. The target and ou...
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Identifikasi Potensi Lokal Madura Pantai Lon Malang Sebagai Sumber Belajar Materi Ekologi dan Keanekaragaman Hayati Indonesia
Jurnal Inovasi Pendidikan Sains (JIPS)
Vol 6
, No 1
(2025)
Pemanfaatan potensi lokal Madura pada pembelajaran terkhusus materi IPA belum optimal. Pembelajaran IPA hanya berfokus pada buku paket dan Lembar Kerja Siswa. Adanya pengintegrasian potensi lokal yang dekat dengan kehidupan sekitar siswa kedalam materi IPA akan menciptakan pembelajaran yang kontekstual. Pembelajaran yang kontekstual akan menarik minat siswa dalam belajar, manambah pengalaman belajar dan siswa mudah dalam memahami materi tersebut. Oleh karena itu, tujuan dari penelitian ini...
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OPTIMALISASI KOMUNIKASI ORGANISASI LINMAS DALAM PELAYANAN PUBLIK PADA KELURAHAN GANDEKAN SURAKARTA
Abdi Masya
Vol 6
, No 1
(2025)
Pengabdian kepada masyarakat ini dilaksanakan atas dasar kebutuhan Penyelenggara Perlindungan Masyarakat (LINMAS) pada Kelurahan Gandekan, Surakarta, tentang peningkatan Teknik berkomunikasi kepada Masyarakat sekitar dalam melakukan pelayanan publik, dengan mengimplementasikan Literasi, Komunikasi, serta Public Speaking sebagai materi yang hadirkan guna menggali kebutuhan pemecahan permasalahan yang biasa dihadapi tenaga LINMAS, antara lain seperti Permasalahan Sampah, Pengaduan Masyarakat denga...
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