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Pengaruh Media Sosial Terhadap Pemasaran Produk UMKM Cemilan Bosque di Era Digital
CiDEA Journal
Vol 3
, No 2
(2024)
This research aims to identify and analyze digital marketing strategies that are effective in increasing product sales in the online market. The research methods used include actor surveys of local businesses, and data analysis from digital platforms. Research results show that the use of social media, search engine optimization and content marketing play an important role in expanding market reach and attracting potential customers. Integrating e-commerce with digital marketing strategies such...
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Analisis Viral Marketing, Harga, dan Kualitas Produk Terhadap Keputusan Pembelian Skincare
HATTA: Jurnal Pendidikan Ekonomi dan Ilmu Ekonomi
Vol 1
, No 2
(2024)
This study was conducted to analyze the influence of viral marketing, price, and product quality on skincare purchasing decisions. In this research, data were obtained using the literature review method. The results show that viral marketing, leveraging social media and influencer engagement, has a significant impact on increasing product visibility and attracting consumer interest. Price, while being a factor considered, has a varying influence depending on consumers' perceptions of the balance...
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Adopsi Penggunaan Layanan Digital Fintech pada Generasi X di Indonesia
KOMPAK : Jurnal Ilmiah Komputerisasi Akuntansi
Vol 17
, No 2
(2024)
This study aims to analyze the impact of effort expectancy, perceived enjoyment, and performance expectancy on behavioral intention through customer satisfaction in the use of digital fintech services, with a particular focus on Generation X (ages 44-59). Data were collected through a questionnaire adapted from the Unified Theory of Acceptance and Use of Technology (UTAUT) model, involving 175 Generation X respondents in Indonesia. The sampling method used was non-probability sampling with a pur...
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The Influence Of Financial Literacy, Digital Payment, And Interest In Using E-Commerce On Msme Income (A Case Study on MSME Traders in the Trade Sector in Surakarta City)
KOMPAK : Jurnal Ilmiah Komputerisasi Akuntansi
Vol 17
, No 2
(2024)
This study aims to analyze the influence of financial literacy, digital payment, and interest in using e-commerce on the income of MSMEs in the trade sector in Surakarta City. Financial literacy reflects the ability of business owners to manage finances effectively, while digital payment and e-commerce play a crucial role in supporting transactions and digital marketing. Data were collected through questionnaires distributed to 115 respondents selected using purposive sampling. The results of mu...
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Strategi Fintech Syari'ah di Toko Elektronik Sunanti
Wawasan : Jurnal Ilmu Manajemenx, Ekonomi dan Kewirausahan
Vol 3
, No 1
(2024)
Sharia fintech is a technology-based financial solution that integrates sharia principles, such as the prohibition of usury, gharar, and maisir. The use of sharia fintech in Indonesia is growing, especially in supporting micro, small, and medium enterprises (MSMEs). Sunanti Electronics Store, which serves the majority of Muslim consumers, has the potential to utilize sharia fintech to increase its sales. This study aims to analyze the strategy of implementing sharia fintech in increasing sales a...
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Pembatalan Akta Perjanjian Pengikatan Jual Beli Berdasarkan Putusan Pengadilan (Studi Kasus Putusan Mahkamah Agung Dengan Nomor 4267/K/Pdt/2022)
Jurnal Akta Notaris
Vol 3
, No 2
(2024)
Notaris memiliki wewenang untuk membuat akta autentik sesuai dengan Undang-Undang Nomor 2 Tahun 2014. Dalam menjalankan tugas, notaris harus mematuhi aturan mengenai kewenangan, larangan, dan kewajiban. Putusan Mahkamah Agung Nomor 4267/K/Pdt/2022 membatalkan akta Perjanjian Pengikatan Jual Beli (PPJB) Nomor 21 tanggal 15 Juni 2009. Permasalahan yang diangkat meliputi: (1) penyebab pembatalan akta tersebut, (2) pertimbangan hakim dalam putusan, dan (3) akibat hukum dari pembatalan akta PPJB. Pen...
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Perlindungan Hukum Terhdapa Konsumen Perumahan Akibat Developer Dinyatakan Pailit
Notary Law Research
Vol 6
, No 1
(2024)
Putusan pailit dianggap sebagai solusi terbaik bagi para debitor khususnya bagi pengembang dalam melunasi hutang-hutangnya, akan tetapi dapat dikatakan upaya tersebut merugikan para pembeli satuan rumah susun atau apartemen yang telah membayar lunas sebelum pembangunan selesai dengan hanya diikat dengan ppjb sebagai bentuk kesepakatan jual beli antara pengembang dengan pembeli tanpa adanya proses levering. Hal tersebut tentu menimbulkan ketidak pastian hukum terkait dengan kepemilikan unit rumah...
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Perkembangan Pasar Modal Syariah di Indonesia: Potensi, Tantangan, dan Regulasi dalam Investasi Berbasis Syariah
Jurnal Ekonomi, Bisnis dan Manajemen (EBISMEN)
Vol 3
, No 4
(2024)
One of the most important instruments in economics is the sharia market which offers alternative investment options in accordance with Islamic sharia principles. The purpose of this study is to explain the concept of the Indonesian sharia market, the mechanisms involved, and the potential and challenges faced during its development. The method used in this study is a literature study using qualitative descriptive analysis, namely analyzing various factors, laws, and current developments related...
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Analisis Strategi Marketing PT Bank Perkreditan Rakyat (BPR) Swadaya Anak Nagari untuk Menarik Minat Menabung Masyarakat : (Studi Kasus: Bandarejo Dusun 1)
Transformasi: Journal of Economics and Business Management
Vol 3
, No 4
(2024)
This study aims to analyze the marketing strategy of PT Bank Perkreditan Rakyat (BPR) Swadaya Anak Nagari in attracting people's interest in saving money in Bandarejo Hamlet 1, West Pasaman Regency. A qualitative approach was used through field method with interviews, observation, and documentation. Research results showed that PT BPR Swadaya Anak Nagari implements four main marketing strategies: product strategy, price, and documentation. four main marketing strategies: product, price, promotio...
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Impact Of Land Privatization For Coastal Communities On Kapoposang Island, Pangkep: Government's Maritime Diplomacy Efforts
Sinar Dunia: Jurnal Riset Sosial Humaniora dan Ilmu Pendidikan
Vol 3
, No 4
(2024)
Land privatization, especially on Indonesia's small islands, has sparked conflict between local communities and private companies, who often fight over land that residents previously used to earn a living. This practice not only damages the environment but also threatens the socio-cultural values of the community, because their access to natural resources and markets is limited. Land privatization has become a rampant problem in Indonesia. This journal focuses on land privatization on Kapoposa...
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