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Analisis Canvas Strategi Mengenai Produk dan Srategi Pemasaran Produk Pada BMT Dana Mentari
Jurnal Ekonomi, Bisnis dan Manajemen (EBISMEN)
Vol 4
, No 2
(2025)
This study intends to investigate the business model and product marketing strategy of BMT Dana Mentari Muhammadiyah Purwokerto using the Business Model Canvas (BMC) approach. The background of this research is rooted in the need for Islamic microfinance institutions to adapt amidst increasing competition, particularly in product development and marketing. The research uses a descriptive qualitative approach, with data collected through in-depth interviews with BMT management. The findings sugge...
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STRENGTHENING ADOLESCENTS' KNOWLEDGE ABOUT INFECTIOUS DISEASES THROUGH PARTICIPATORY EDUCATION PROGRAMS
Puspita, Rina
; AP Wangi, Gracellda
; R Anshori, Faisal
; Puspita, Rina
; resti
; AP Wangi, Gracellda
; R Anshori, Faisal
Jurnal Pengabdian Multidisiplin dan Pemberdayaan Masyarakat: Abdikes Trada
Vol 2
, No 1
(2025)
Adolescents are an age group that is vulnerable to infectious diseases, especially sexually transmitted infections (STIs), due to lack of knowledge and awareness of risky behavior. This activity aims to improve adolescents' knowledge through an interactive and contextual participatory education approach. The methods used include an initial survey (pre-test), delivery of educational materials, social simulation, reflection, and final evaluation (post-test). The activity was conducted with 40 high...
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Analisis Penerapan Space Matrix Pada Bank BRI Unit Sokaraja Tengah Dalam Menciptakan Inovasi Layanan Perbankan untuk Segmen Mikro dan UMKM
Jurnal Ekonomi, Bisnis dan Manajemen (EBISMEN)
Vol 4
, No 2
(2025)
The rapid advancement of digital transformation, coupled with the increasing intensity of competition in the financial industry, compels banking institutions to implement appropriate strategies to enhance their competitiveness—particularly in serving the micro and Small and Medium Enterprises (SMEs) segments. This study aims to analyze the application of the Strategic Position and Action Evaluation (SPACE) Matrix as a tool for formulating effective marketing strategies at Bank BRI Unit Sokaraja...
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Analisis SWOT Pada KSPPS BKK Bersama Kami Kasembadan Purwokerto
Profit: Jurnal Manajemen, Bisnis dan Akuntansi
Vol 4
, No 2
(2025)
This research was conducted with the aim of identifying the strengths, weaknesses, opportunities, and threats (SWOT) of KSPPS BKK Bersama Kami Kasembadan Purwokerto in the current era of digitalization. This research uses a qualitative method with a case study approach. Data collection was carried out directly to the Manager of KSPPS BKK Bersama Kami Kasembadan. The results of the study showed that the total score of the IFAS matrix (strengths and weaknesses) was 2.58, which means that KSPPS has...
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Analisis Kinerja KSPPS BKK Bersama Kami Kasembadan Dengan Menggunakan pendekatan Balance Scorecard
Wawasan : Jurnal Ilmu Manajemen, Ekonomi dan Kewirausahan
Vol 3
, No 3
(2025)
This study aims to evaluate the performance of KSPPS BKK Bersama Kami Kasembadan through the application of the Balanced Scorecard (BSC) framework, which comprises four fundamental perspectives: financial, customer, internal processes, and learning and growth. Employing a descriptive quantitative methodology, the data utilized in this research were obtained from the cooperative’s financial statements and internal records spanning the years 2021 to 2024. The results indicate that the cooperative...
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Analisis Competitive Profile Matrix (CPM) Pada KSPPS BMT Dana Mentari: Strategi Peningkatan Daya Saing dalam Ekonomi Syariah
Jurnal Ekonomi, Bisnis dan Manajemen (EBISMEN)
Vol 4
, No 2
(2025)
KSPPS BMT Dana Mentari Purwokerto faces tight competition with other cooperatives such as PNM Mekar Sudagaran Sidareja in supporting MSMEs through sharia financing. This study analyzes the competitive position of BMT Dana Mentari using the Competitive Profile Matrix (CPM) and formulates a sharia-based business strategy. A descriptive qualitative approach is applied with data from interviews (May 2025), observations, and documents (OJK, 2025). The CPM results show that BMT Dana Mentari has a scor...
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Analisis Strategi Diversifikasi Porduk di Pegadaian Purwokerto Mengunakan Metode General Electric
Alfarisi, Akmal Aziz
; Shafrani, Yoiz Shofwa
; Putri, Dewi Ayu Maharani
; Dewi, Nurul Fazriyanti Aulia
Jurnal Ekonomi, Bisnis dan Manajemen (EBISMEN)
Vol 4
, No 1
(2025)
This study aims to analyze the product diversification strategy implemented by Pegadaian Purwokerto Branch and its impact on the company's financial stability. A qualitative descriptive approach was applied using a case study method through structured interviews, direct observations, and internal document analysis. The research also integrates the General Electric (GE) Matrix to map the business strength and market attractiveness of each diversified product. The findings reveal that Pegadaian’s...
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Analisis Evaluasi Strategi Pegadaian UPC Pasar Bumiayu Dengan SERVO Analysis
Jurnal Ekonomi, Bisnis dan Manajemen (EBISMEN)
Vol 4
, No 2
(2025)
The study analyzes the business strategy of UPC Pegadaian Pasar Bumiayu using the SERVO approach (Strategy, Environment, Resources, Values, Organization). The findings indicate that Pegadaian has developed adaptive and innovative strategies through service digitalization, sharia-based products, as well as public education and strategic partnerships. Both internal and external environments are managed responsively, utilizing human resources and technology effectively. Organizational values promot...
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DPR-GR dalam Transisi Kekuasaan Soekarno ke Orde Baru Tahun 1965-1971
Keraton: Journal of History Education and Culture
Vol 7
, No 1
(2025)
This study examines the role and political dynamics of the People's Representative Council of Mutual Assistance (DPR-GR) during the transition of power from the Old Order to the New Order in Indonesia. The main focus is to analyze how DPR-GR, as a legislative body engineered by the Old Order regime, underwent a transformation in function and position amidst the shifting power structure following the 30 September Movement (G30S/PKI). Using a historical-political approach and primary document anal...
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Analisis Kinerja Produk Pembiayaan BPRS BAS Purwokerto Dengan Pendekatan Matriks BCG
Yuniar, Rifki Nika
; Saputra, Faturokhman Nur Ari
; Wardani , Sinta Bella Yulia Puspita Tri
; Shafrani , Yoiz Shofwa
Jurnal Ekonomi, Bisnis dan Manajemen (EBISMEN)
Vol 4
, No 1
(2025)
Studi ini bertujuan untuk menelaah kinerja produk pembiayaan di BPRS BAS Purwokerto menggunakan pendekatan Matriks Boston Consulting Group (BCG). Produk yang dianalisis meliputi Murabahah, Multijasa, Qardh, Sewa, Mudharabah, dan Musyarakah. Berdasarkan hasil analisis, produk Murabahah dan Multijasa berada pada kuadran Stars, menandakan pangsa pasar besar dan pertumbuhan tinggi. Produk Sewa menempati kuadran Cash Cows dengan pangsa pasar besar namun pertumbuhan rendah. Sementara itu, produk Istis...
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