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Peran Konten Kreatif dalam Meningkatkan Brand Awareness Sopiri Driving School melalui Media Sosial
JURNAL ILMIAH KOMPUTER GRAFIS
Vol 18
, No 2
(2025)
The development of digital technology has transformed how businesses build brand image through social media. This study aims to determine the role of creative content in enhancing the brand awareness of Sopiri Driving School through social media platforms such as Instagram and TikTok. The research method used is Research and Development (R&D) adapted from the Borg & Gall model, consisting of problem identification, design, development, testing, and evaluation stages. The study produced t...
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Integrasi Nilai-Nilai Maqashid Shariah dalam Inovasi Keuangan Digital Bank Syariah: Kajian Literatur Terstruktur
Setiawan, Jaka
; Munjazim, Munjazim
; Ulya, Desti
; Amalia, Lutfi
; Azizah R, Alifah
; Faizah N, Izza
; Sulasih, Sulasih
Jurnal Ekonomi, Bisnis dan Manajemen (EBISMEN)
Vol 5
, No 1
(2025)
This study aims to analyze the integration of maqasid al-shariah within digital financial innovation in Islamic banking and to identify patterns in previous research through a Systematic Literature Review (SLR). The SLR method was employed to search, select, and synthesize relevant studies published between 2020 and 2025 using predefined inclusion and exclusion criteria, followed by thematic analysis. The findings were organized into five core themes: security and wealth protection, digital lite...
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OPTIMALISASI LITERASI MEDIA SOSIAL UMKM DESA NGRINGO, KECAMATAN JATEN, KABUPATEN KARANGANYAR
Dani, Jeratallah Aram Dani
; Setiawan, Ali Arif
; Pramuktisari, Nindita
; Wijayanti, Christina Nur
; Harjono, Harjono
; Syaifullah, Jahid
; Fardhila, Widityana Ayu
; Poundra, Emmanuelle
Abdi Masya
Vol 6
, No 2
(2025)
DIDU menjadi fenomena baru oleh lingkaran pengusaha dalam skala kecil maupun besar. Salah satunya dunia UMKM menjadi program jangka Panjang dalam peningkatan sumber daya manusia dan sosial ekonomi. Melalui dinamika dan perkembangan teknologi, media massa menjadi barang penting sampai menyentuh kebutuhan primer, sehingga dapat dimanfaatkan oleh Masyarakat sesuai dengan kebutuhan dan manfaat, sehingga perlunya literasi dan optimalisasi dalam mengoperasionalisasikannya. Hal ini menjadi penting untu...
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Pengaruh Personal Branding, Media Sosial dan Kepercayaan Konsumen Terhadap Keputusan Pembelian Dimediasi Kepuasan Konsumen Klinik
Jurnal Ilmiah Serat Acitya
Vol 14
, No 2
(2025)
Penelitian ini bertujuan untuk menganalisis pengaruh Personal Branding, Media Sosial, dan Kepercayaan Konsumen terhadap Keputusan Pembelian, dengan Kepuasan Konsumen sebagai variabel mediasi, pada pengguna layanan treatment di Klinik Eva Mulia Cabang Galaxy, Kota Bekasi. Pendekatan yang digunakan adalah kuantitatif dengan teknik analisis model persamaan struktural (SEM) berbasis Partial Least Square (PLS). Hasil pengujian model struktural (inner model) menunjukkan bahwa nilai R Square pada varia...
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LITERATA: Equitable Access for Students with Disabilities Through Inclusive Curriculum Developments
RADIANT: Journal of Applied, Social, and Education Studies
Vol 7
, No 1
(2025)
Education is a key tool for personal and societal growth, providing the knowledge and skills needed to thrive in a complex world. This study explores the development and implementation of LITERATA, an inclusive and disabilities-friendly curriculum designed to improve access to quality education for students with disabilities in Binjai, North Sumatra. Using a qualitative approach, the research draws on secondary data from academic publications, government policies, and case studies of inclusive p...
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GRAMMATICAL CHALLENGES IN TRANSLATING WAYANG ORANG SCRIPTS: A CASE STUDY ON OMISSION AND MISFORMATION ERRORS
English Research Journal : Journal of Education, Language, Literature, Arts and Culture
Vol 9
, No 1
(2025)
This study examines grammatical errors in the translated scripts of Wayang Orang Sriwedari by MBKM Matching Fund students at Universitas Slamet Riyadi Surakarta. Using Dulay et al.’s (1982) Surface Strategy Taxonomy, the analysis focuses on Omission and Misformation errors, which frequently occur in the texts. Omission errors (54 cases) involve missing auxiliary verbs and prepositions, while Misformation errors (52 instances) result from incorrect verb forms and article usage, affecting readabil...
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PERAN DIGITAL MARKETING, KUALITAS PRODUK DAN KUALITAS LAYANAN DALAM PENINGKATAN KEPUTUSAN PEMBELIAN ULANG KOPI DISAAT
Jurnal Manajemen Sosial Ekonomi
Vol 5
, No 2
(2025)
This research investigates how digital marketing, product quality, and service quality impact the repurchase intentions of consumers who buy Kopi Disaat products. The study is driven by the increasing competition in Indonesia’s coffee shop market and the rising consumer preference for coffee served in plastic cups. A quantitative approach was utilized, applying Structural Equation Modeling with Partial Least Squares (SEM-PLS) using SmartPLS 4.0. Data were gathered through purposive sampling from...
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Membangun Loyalitas Karyawan di Era Transformasi: Peran Lingkungan Kerja, Motivasi, Work-Life Balance, serta Mediasi dan Moderasi Kepuasan Kerja
Jurnal Ilmiah Serat Acitya
Vol 14
, No 2
(2025)
Penelitian ini bertujuan untuk menganalisis pengaruh Lingkungan Kerja, Motivasi, dan Work-Life Balance terhadap Loyalitas Karyawan di Perusahaan EPC di Jakarta, dengan Kepuasan Kerja sebagai variabel mediasi dan moderasi. Penelitian ini menggunakan pendekatan kuantitatif dengan melibatkan total 259 responden yang dipilih melalui teknik purposive sampling. Data dikumpulkan menggunakan kuesioner terstruktur dan dianalisis dengan metode Partial Least Squares-Structural Equation Modeling (PLS-SEM)....
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Analysis Of MSME District In Cileungsi District-Bogor Regency Using K-Means Cluster
Jurnal Ilmiah Serat Acitya
Vol 14
, No 2
(2025)
The purpose of this research is for MSME actors and the local government to provide solutions for limited capital, limited professional human resources, and limited access to information in order to measure market opportunities for both the government of Bogor Regency and MSME actors in Cileungsi District, Bogor Regency. The quantitative data used is secondary data, namely MSME actors in Cileungsi District, Bogor Regency and data obtained from the Office of Cooperatives and Small and Medium Ente...
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The Aesthetics of TikTok Content in Enhancing Tourists’ Intention to Visit Labuan Bajo
An International Journal Tourism and Community Review
Vol 2
, No 3
(2025)
The phenomenon of TikTok content aesthetics has emerged as a new strategy in tourism promotion, including in Labuan Bajo. However, not all content produced has appealing aesthetic quality. Many videos still appear monotonous, lack creativity, or fail to highlight local uniqueness. As a result, some content falls short in building a strong destination image and instead gets lost in the increasingly saturated digital content competition. This research aims to examine in depth how the aesthetics of...
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