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Menampilkan 1–4 dari 4 artikel
Pengaruh Review TikTok Food Vlogger terhadap Keputusan Pembelian Kuliner Kekinian di Kalangan Gen Z
Dinda Puspita Sari
; Dahlia Dahlia
; Fasya Al Faiga
; Farhan Ali Ginting
; Zainarti Zainarti
Wawasan : Jurnal Ilmu Manajemenx, Ekonomi dan Kewirausahan
Vol 4
, No 1
(2026)
The purpose of this study is to examine how food vlogger reviews on the social media platform TikTok influence Generation Z's decisions to purchase modern foods. The development of this platform as a short video platform has changed digital marketing patterns, particularly in the culinary industry, which is highly dependent on visual appeal and customer recommendations. Consumer perceptions and responses to culinary review content were studied using descriptive qualitative methods in this resear...
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Strategi Bertahan UMKM Kue di Tengah Persaingan Kuliner Modern
Ani Sya Syabillah
; Amanda Afryiani Harahap
; Ahmad Kholid Setiawan
; Zainarti Zainarti
Wawasan : Jurnal Ilmu Manajemenx, Ekonomi dan Kewirausahan
Vol 4
, No 1
(2026)
The rapid growth of the modern culinary industry has created intense competition for Micro, Small, and Medium Enterprises (MSMEs), particularly traditional and home-based cake businesses. This situation requires cake MSMEs to adopt appropriate strategies in order to sustain their businesses. This study aims to analyze the survival strategies implemented by cake MSMEs amid modern culinary competition. The research employs a qualitative approach with a descriptive design. Data were collected throu...
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Implementasi Aplikasi E-Planning Dalam Meningkatkan Kinerja Pegawai (Studi Kasus Bappeda Sumut)
Putri Ramadhani
; Zainarti Zainarti
; Muhammad Ikhsan Harahap
Jurnal Ekonomi, Bisnis dan Manajemen (EBISMEN)
Vol 2
, No 3
(2023)
The purpose of this study is to find out how the implementation of the E-Planning application in the Regional Development Planning Agency (BAPPEDA) of North Sumatra, the obstacles in implementing the e-planning system. This type of research is a qualitative descriptive study using interviews in data collection. The research method used in this study uses a qualitative research type with locations in North Sumatra BAPPEDA. The methods used are observation, interviews, and documentation. The resul...
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STRATEGI BAURAN PEMASARAN USAHA KECIL KERIPIK SINGKONG DI DESA BANDAR KHALIPAH KECAMATAN PERCUT SEI TUAN KABUPATEN DELI SERDANG
Adisty Anggraini
; Nisya Aulia
; Nurjannah Nurjannah
; Zainarti Zainarti
Wawasan : Jurnal Ilmu Manajemenx, Ekonomi dan Kewirausahan
Vol 1
, No 1
(2022)
A small cassava chip business is a household business that produces snacks made from special cassava snacks. The single most important factor influencing the performance of small businesses in Singapore is their marketing strategy, which takes into account their products, prices, promotions and distribution locations. This research was conducted in the small business community of Bandar Khalipah Village in Percut Sei Tuan district. The purpose of this study was to understand the mix marketing st...
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