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Menampilkan 1391–1400 dari 2624 artikel
THE EFFECT OF WORD OF MOUTH AND BRAND IMAGE ON TRUST AND PURCHASE INTENTION
Fokus Ekonomi : Jurnal Ilmiah Ekonomi
Vol 17
, No 2
(2022)
High consumer purchase intention can be obtained by trust built from Word Of Mouth (WOM) and brand image. This study aimed to reveal the effect of WOM and brand image on trust and purchase intention and the role of trust in mediating the effect of WOM and brand image on the purchase intention of Tokopedia consumers in Semarang City. The samples were obtained using a purposive sampling technique of 120 people. The data analysis technique used instrument, model, regression, and Sobel tests using t...
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DRIVING FACTORS OF WOMEN BUSINESS PERFORMANCE IN CREATIVE ECONOMIC INDUSTRY
Fokus Ekonomi : Jurnal Ilmiah Ekonomi
Vol 17
, No 2
(2022)
This study aims to examine the driving factors of business performance managed by women entrepreneurs in the creative economy industry. The study was conducted by collecting primary data through the distribution of questionnaires to 185 women entrepreneurs in the DKI Jakarta area. Sampling method using non-probability sampling with purposive sampling technique. The research data were analyzed using descriptive statistical analysis and multiple linear regression analysis. The results of the study...
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ANALISIS PENGARUH KEPUASAN KERJA, REWARD DAN ADVERSITY QUOTIENT TERHADAP KINERJA DRIVER OJEK ONLINE
Fokus Ekonomi : Jurnal Ilmiah Ekonomi
Vol 17
, No 2
(2022)
This study aims to determine whether Job Satisfaction, Reward and Adversity Quotient influence the performance of Online Ojek Drivers. The population in this study is Online Ojek Drivers in the city of Semarang. Sampling was carried out using the purposive sampling method and the number of samples was 126 respondents. The type of data used is primary data. This study uses a questionnaire in collecting data. The test techniques used are validity test, reliability test, classic assumption test inc...
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PENGARUH GREEN MARKETING TERHADAP KEPUTUSAN PEMBELIAN KONSUMEN PADA PRODUK HERBORIST DI KOTA SEMARANG
Fokus Ekonomi : Jurnal Ilmiah Ekonomi
Vol 17
, No 2
(2022)
Thisi studyii aimsii toii investigateii theii impactii ofii greenii marketingii strategiesii onii consumerii purchasingii decisionsii forii Herboristii productsii inii Semarangii city.ii Theii natureii ofii thisii studyi isi ani explanatoryi studyi withi ai quantitativei approach.i Thei variablesi usedi ini thisi studyi arei environmentali awarenessii (X1),ii greenii productii featuresi (X2),ii “Greenii Productii Price”(X3),ii “Greenii productii Promotion”ii (X4),ii andii purchaseii decisionii (...
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PENGARUH KOMPENSASI, MOTIVASI DAN STRES KERJA TERHADAP KINERJA KARYAWAN:STUDI KASUS PADA KOMUNITAS KELUARGA GOJEK 24 YOGYAKARTA (2021)
Jurnal Ekonomi, Bisnis dan Manajemen (EBISMEN)
Vol 1
, No 4
(2022)
Abstract. This study aims to determine the effect of compensation, motivation and work stress on employee performance. The sampling method is purposive sampling method with a sample of 68 respondents. The criteria used in this study are active Gojek drivers, members of the Gojek 24 Yogyakarta community, the second is the main job as a Gojek driver and has no other job. The analytical method used is Multiple Linear Regression Analysis. The results showed that compensation had a positive effect, m...
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2 Sitasi
Analisis Optimasi Transaksi Digital pada Sistem Informasi Pengadaan Sekolah (SIPLAH) PT. Intan Pariwara
Jurnal Ekonomi, Bisnis dan Manajemen (EBISMEN)
Vol 1
, No 4
(2022)
This study aims to determine the optimization of digital transactions in the School Procurement Information System (SIPLah) at PT. Intan Pariwara. The research analysis used was an analysis with a qualitative descriptive approach. While the data collection method uses interview methods and observation methods. The results of the research on each parameter, the technology, marketing, transaction, customer service, product management and finance. SIPLah PT. Intan Pariwara has advantages compared t...
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Teaching Materials through Local Wisdom in Implementing Independent Curriculum to Improve Teaching Skills for Indonesian Pre-Service Teacher
Indonesian Journal of Instructional Media and Model
Vol 4
, No 2
(2022)
The role of lecturers in designing the teaching materials is very decisive successful learning and learning process through a teaching material. Teaching materials can also be interpreted as any form of materials arranged systematically that allows students to learn independently and are designed according to the applicable curriculum. The teaching material is unique and specific to achieve the learning objectives. Culture is a method for pre-service teachers to transform the results of observat...
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Pendampingan dalam Pemanfaatan Motif Batik Cikadu sebagai Eksplorasi Konsep Geometri Transformasi
Jurnal Suara Pengabdian 45
Vol 1
, No 4
(2022)
Di tengah perkembangan dunia dan perubahan global di berbagai aspek kehidupan, keberhasilan generasi muda di masa yang akan datang merupakan salah satu tolak ukur keberhasilan suatu negara. Mahasiswa merupakan generasi muda yang akan menjadi penerus bangsa yang memiliki intelektual. Pendidikan berperan penting dalam menciptakan keberhasilan mahasiswa. Penyampaian mata kuliah yang berkaitan dengan matematika juga harus menjadi suatu perhatian, dosen dituntut harus bisa mengembangkan materi yang d...
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ANALISIS FAKTOR KEPUASAN PELANGGAN SERTA DAMPAKNYA PADA NIAT BELI ULANG: ANALISIS FAKTOR KEPUASAN PELANGGAN SERTA DAMPAKNYA PADA NIAT BELI ULANG
EBISNIS : JURNAL ILMIAH EKONOMI DAN BISNIS
Vol 15
, No 2
(2022)
One way to maintain business continuity in the midst of intense competition is to maintain customer satisfaction. Product diversity is considered important here because the more diverse the number and types of products sold in one place, the customer will feel satisfied if he makes a purchase at that place and he does not need to make a purchase elsewhere. In addition, good service makes it easier for customers to find the goods they want. The purpose of this study was to analyze and explain the...
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5 Sitasi
ANALISIS FAKTOR-FAKTOR YANG MEMPENGARUHI TINGKAT PARTISIPASI ANGKATAN KERJA DI PROVINSI DKI JAKARTA
Profit: Jurnal Manajemen, Bisnis dan Akuntansi
Vol 1
, No 4
(2022)
This study aims to identify the independent variables that affect the level of labor force participation in the DKI Jakarta area. There are four independent variables studied, namely Gross Domestic Product (X1) or commonly known as GRDP, then Provincial Minimum Wage (X2), then there is Domestic Investment (X3), and the last variable is Foreign Investment (X4). Meanwhile, the dependent variable in this study is the Labor Force Participation Rate (Y). The current study applies a data panel that co...
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