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Pengaruh Konten Pemasaran Instagram dan Citra Merek Terhadap Minat Beli Pada Desira Jewelry
Jurnal Ekonomi, Bisnis dan Manajemen (EBISMEN)
Vol 4
, No 3
(2025)
This study aims to determine the effect of pemasaran konten and citra merek on buying interest in Desira Jewelry. This research was conducted using purposive sampling technique on 100 respondents who use social media and well known Instagram Desira Jewelry. The data collection technique was carried out using a questionnaire. The findings from the results of the study found that pemasaran konten has a positive and significant effect on purchase intention, and citra merek has a positive and signif...
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Pentingnya Packaging Yang Menarik Dan Digital Marketing Pada Kerupuk Lala 73
Fajrie, Mahfudlah
; Permatasari, Citra
; Zahro, Nafissatus
; Artalopa, Ryan
; Fibrian Noor, Isnan
; Putri Zuniawati, Eka
; Rizqi Afrizal, Edo
; Nur Asri, Miftakhul Huda
; Bahrul Ilmi, Muhammad
; Fatkhurridlo Mahendra, Muhammad
; Tiyas, Puspitaning
; Khalif Akbar, Tyas Wahyudi
; Rizieq Hussain, Muhammad
; Rohmah, Ainur
; Fathur Rohman, Muhammad Zidan
; Amanda, Lisna
Adi Widya: Jurnal Pengabdian Masyarakat
Vol 9
, No 2
(2025)
Usaha Mikro Kecil dan Menengah (UMKM) memiliki peran krusial dalam perekonomian Indonesia, namun masih menghadapi kendala dalam aspek pemasaran dan branding produk. Salah satu tantangan yang dihadapi oleh UMKM di Desa Kalipucang Wetan, Kecamatan Welahan, adalah minimnya inovasi dalam desain kemasan serta kurangnya pemanfaatan strategi pemasaran digital. Penelitian ini bertujuan untuk meningkatkan daya tarik produk UMKM, khususnya Kerupuk Lala 73, dengan mengembangkan desain kemasan yang lebih me...
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Peningkatan Kompetensi Menulis Bagi Mahasiswa Politeknik Yakpermas Banyumas Melalui Pelatihan Penulisan Artikel Ilmiah
Inayah, Mazidah Noer
; Budiarti, Suci Indah
; Widyayanti, Oksita Asri
; Nurcahyanti, Khusnul Khotimah Arum
; Rahmansyah, Ilham
; Alifah, Assha Luthfianie
Adi Widya: Jurnal Pengabdian Masyarakat
Vol 9
, No 2
(2025)
Menulis artikel ilmiah seringkali menjadi tantangan tersendiri bagi mahasiswa. Beberapa kesulitan yang dihadapi mahasiswa dalam menulis diantaranya membuat parafrase kalimat, menyajikan dan menjelaskan data hasil penelitian, terbatasnya referensi, hingga rendahnya motivasi dalam menulis. Oleh karena itu, diperlukan kegiatan pelatihan penulisan artikel ilmiah bagi mahasiswa dengan tujuan memberikan pengetahuan dan pemahaman (edukasi) serta melatih keterampilan menulis artikel ilmiah dengan baik...
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Selling Celebrities: The Intertextuality of Celebrity Scandals in The Drama Taxi Driver and Burning Sun Documentary
Baiti, Aulia Muthoharoh Nur
; Azizah, Dini Alif
; Pagelaran, Rizka Rachma
; Ghoniyy, Aulia Rahma
; Putri, Laila Rohmatika Nurida
RADIANT: Journal of Applied, Social, and Education Studies
Vol 6
, No 3
(2025)
Scandal refers to news about actions or statements of individuals or groups that violate the law or moral principles. Scandals trigger public reactions, political trials, and legal investigations. This study examines the intertextuality of celebrity scandals as depicted in the South Korean drama Taxi Driver season 2 and the documentary Burning Sun. Using Riffaterre's Intertextuality theory (1990), the research explores the relationship between these two media texts, focusing on how fictional and...
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Study In The Relationship Among Price, Rating, Popularity, And Size Multimedia Application In Play Store: Studi tentang Hubungan antara Harga, Rating, Popularitas, dan Ukuran Aplikasi Multimedia di Play Store
RADIANT: Journal of Applied, Social, and Education Studies
Vol 6
, No 3
(2025)
Abstrak
This study examines the relationship between price, rating, popularity (number of downloads), number of features, and the size of multimedia applications on the Google Play Store. These factors are important as they influence each other and affect the appeal and success of applications in the digital marketplace. Applications that are too large in size may hinder the download process, while an unbalanced number of features can reduce user convenience. This research employs web scraping t...
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The Influence of Organizational Climate, Leadership, and Trust on Knowledge Sharing Behavior of Vocational Teachers
RADIANT: Journal of Applied, Social, and Education Studies
Vol 6
, No 3
(2025)
Knowledge-sharing behavior in the school environment has a crucial role in efforts to improve the quality of the learning process and the performance of teachers. This study was directed to analyze the influence of organizational climate, leadership style, and level of trust on knowledge sharing behavior among teachers of State Vocational Schools in Bambu Apus Village, East Jakarta. The method applied was in the form of a survey by distributing questionnaires to 126 teachers from three State Voc...
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The Influence of PKL and Hard Skills on Work Readiness of SMK Students
RADIANT: Journal of Applied, Social, and Education Studies
Vol 6
, No 3
(2025)
Vocational High Schools are designed to produce graduates who are ready to enter the workfoce. However, the persistent gap between graduates competencies and industry demands leads to a high unemployment rate, particulary among SMK graduates. This discrepancy suggest that theoretical knowledge alone is insufficient without practical experience and technical competencies. Prior studies have explored various factors influencing work readiness, but limited research has focused specifically on the c...
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Factor Analysis of Education Students' Interest in Becoming a Teacher
RADIANT: Journal of Applied, Social, and Education Studies
Vol 6
, No 3
(2025)
The purpose of this research is to determine how the teaching skills practice experience (praktik keterampilan mengajar or PKM) and perception of teacher welfare being affect the interest in becoming a teacher among education students in Faculty of Economics and Business, Universitas Negeri Jakarta, through self-efficacy as a mediating variable. This research uses a quantitative method with a purposive sampling technique to collect data from 162 respondents. Data analysis uses the Structural Equ...
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Improving Digital Literacy and Indonesian Language for the Indonesian Community in Malaysia
Enik Rahayu
; Hendrajaya Hendrajaya
; C. Susmono Widagdo
; Henry Yuliamir
; Nicolas Kevin Sulityawardhana
; Anisa Eka Khatarina
An International Journal Tourism and Community Review
Vol 2
, No 3
(2025)
This study focuses on improving digital literacy and formal Indonesian language proficiency among the Indonesian diaspora community in Kampung Baru, Kuala Lumpur, Malaysia. The community faces challenges in adapting to digital technology and maintaining linguistic and cultural identity, which limits their socio-economic participation and engagement in community activities. The objective of this research is to develop and implement a community-based program that enhances digital skills while prom...
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Pengaruh Komunikasi dan Budaya Organisasi Terhadap Kinerja Pegawai Pada Kantor BPKAD Kota Bima
Jurnal Ekonomi, Bisnis dan Manajemen (EBISMEN)
Vol 4
, No 3
(2025)
This study aims to determine the influence of communication and organizational culture on employee performance at the Bima City BPKAS Office. The instrument used in this study was a Likert-scale questionnaire. The sample consisted of 40 respondents selected using purposive sampling. Data collection techniques included observation, questionnaires, and literature review. Data analysis used multiple linear regression with SPSS for Windows. The results indicate that, partially and simultaneously, co...
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