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THE ROLE OF KEY OPINION LEADERS (KOL) IN CONSUMER BEHAVIOR IN LIVE STREAMING COMMERCE (LSC)
Jurnal Manajemen Sosial Ekonomi
Vol 5
, No 1
(2025)
This study aims to see how much impact the variables attractiveness, expertise and trustworthiness have on the purchase interest of Shopee e-commerce. Data collection using questionnaires to obtain answers to research variables and respondent data. The sampling method uses convenience sampling techniques. The respondents of the study were all Millennials and Generation Z aged 18-37 years old Shopee e-marketplace users in Semarang City as many as 96 people. The questionnaire answer assessment ind...
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BUILDING RESILIENCE THROUGH AI: PREDICTIVE ANALYTICS FOR SUPPLY CHAIN RISK MANAGEMENT IN THE POST-COVID GLOBAL MARKET
Jurnal Manajemen Sosial Ekonomi
Vol 5
, No 1
(2025)
The COVID-19 pandemic has exposed fundamental vulnerabilities in global supply chain systems, such as over-reliance on single suppliers and a lack of operational visibility. This has highlighted the urgent need for a new approach to risk management—one that leverages smart technologies. Artificial Intelligence (AI) has emerged as a promising solution, thanks to its capabilities in predictive analytics and adaptive, data-driven decision-making in real time. This study aims to develop an AI-based...
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Analisis Penilaian Kinerja KSPPS BMT El-Mentari Menggunakan Kriteria Malcolm Baldrige (MBCfPE) di Purwokerto
Jurnal Ekonomi, Bisnis dan Manajemen (EBISMEN)
Vol 4
, No 1
(2025)
Riset ini dilakukan guna mengkaji secara komprehensif kinerja Koperasi Simpan Pinjam dan Pembiayaan Syariah (KSPPS) BMT El-Mentari yang beroperasi di Purwokerto, dengan menggunakan pendekatan Malcolm Baldrige Criteria for Performance Excellence (MBCFPE). Analisis dilakukan berdasarkan tujuh indikator inti, yaitu kepemimpinan, perencanaan strategis, orientasi pada pelanggan, sistem pengukuran dan manajemen pengetahuan, orientasi pada tenaga kerja, pengelolaan proses, serta capaian kinerja organis...
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Analisis Strategi Pengembangan Koperasi LKMS Amanah Berkah Nusantara dengan Pendekatan Matriks Space
Populer: Jurnal Penelitian Mahasiswa
Vol 4
, No 2
(2025)
In order to provide financial access to groups in society that are not yet fully served by formal financial institutions, cooperatives have become very important. LKMS Amanah Berkah Nusantara Cooperative is one example of a sharia cooperative, with a non-profit model and a strong social orientation, this cooperative is here to be a solution to financial problems in the business being run. The cooperative needs to be more adaptive in strategizing its development in the face of changes in the curr...
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Pemberdayaan Perempuan Melalui Penguatan Ketahanan Pangan: Peran Kelompok Wanita Tani (KWT) dan Penggiat PKK dalam Pengembangan Komoditas Hortikultura Berbasis Urban Farming di Desa Cemani, Grogol, Sukoharjo
Pradana, Anditya Gilang Rizky
; Pranata, Muhammad Fariz Yoga
; Wijayanti, Bela Tri
; Nurhidayati, Febry
; Adillah, Aulia
; Suprihatin, Dewi Nawang
; Suryadi, Didik
; Hantari, Dimar
; Seto, Rehino Yanu
Adi Widya: Jurnal Pengabdian Masyarakat
Vol 9
, No 1
(2025)
Cemani Village, Grogol District, Sukoharjo, has great potential to be developed as an agrotourism destination, thanks to its fertile land and strong community support. However, the development of the agricultural sector, particularly orchard, remains limited. This community service program aims to empower women through the Farmers Women’s Group (KWT) and PKK, with focus on food security through urban farming. Activities include extension of superior seed planting, training in horticultural culti...
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OPTIMALISASI KOMUNIKASI ORGANISASI LINMAS DALAM PELAYANAN PUBLIK PADA KELURAHAN GANDEKAN SURAKARTA
Abdi Masya
Vol 6
, No 1
(2025)
Pengabdian kepada masyarakat ini dilaksanakan atas dasar kebutuhan Penyelenggara Perlindungan Masyarakat (LINMAS) pada Kelurahan Gandekan, Surakarta, tentang peningkatan Teknik berkomunikasi kepada Masyarakat sekitar dalam melakukan pelayanan publik, dengan mengimplementasikan Literasi, Komunikasi, serta Public Speaking sebagai materi yang hadirkan guna menggali kebutuhan pemecahan permasalahan yang biasa dihadapi tenaga LINMAS, antara lain seperti Permasalahan Sampah, Pengaduan Masyarakat denga...
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Analisis Portofolio Produk Harian KSP Gunung Slamet Cabang Ajibarang Menggunakan Matriks BCG
Jurnal Ekonomi, Bisnis dan Manajemen (EBISMEN)
Vol 4
, No 2
(2025)
To achieve optimal funding, an effective marketing strategy is needed for the success of the company. The Boston Consulting Group (BCG) Matrix functions as an analytical tool designed to improve performance through mapping between units based on growth rates and relative market share. This research is a field study with a qualitative descriptive approach. The focus of this study is the daily products of KSP Gunung Slamet Ajibarang Branch. The data collection methods applied by the researcher con...
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Thematic Community Service Lecture (KKNT): Revitalization of the Potential of “Kali Mati” as a Tourist Attraction in Parangjoro Village
Saputro, Eko Wahyu
; Wahyudi, Teguh
; Alfarizi, Fikri Yudi
; Tilfah, Raffi Abdullah Al-Latif
; Hendriyanto, Deva
; Fathurohman, Arif
; Ramadhan, Gilang
; Jamaldi, Agus
; Hidayah, Fatimah Nur
Abdi Masya
Vol 6
, No 1
(2025)
Kuliah Kerja Nyata Tematik (KKNT) merupakan suatu kegiatan mahasiswa sebagai bentuk implementasi nyata ilmu pengetahuan yang didapatkan dibangku perkuliahan yang diterapkan pada kehidupan di masyarakat. Mahasiswa sebagai agent of change diharapkan mampu memberikan alternatif solusi terhadap permasalahan yang ada di masyarakat. Desa Parangjoro merupakan salah satu desa di Kecamatan Grogol, Kabupaten Sukoharjo, Jawa Tengah. Desa ini memiliki potensi wisata yang bagus untuk dikembangkan, yaitu alir...
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BAKERY TRAINING IMPROVEMENT FOR DIVERSIFICATION PRODUCT AT MAMBA'UL HIKMAH ISLAMIC BOARDING SCHOOL CAFÉ, KENDAL
Abdi Masya
Vol 6
, No 1
(2025)
Products in a cafe, become something that is a mainstay and always sought after by consumers, so that the products of a business place are always sought after, there must always be something new and varied, especially in the cafe of the Mamba'ul Hikmah Islamic boarding school, Sabetan, Mororejo, Kaliwunggu, Kendal, Central Java. This community service aims to provide competence in making bakery products to students and male students in the Mamba'ul Hikmah Islamic boarding school environment. Com...
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KNN-Based Handwritten Digit Classification with Accuracy Analysis and Visualization
Maulana, Muhammad Rizky
; Maulana, Muhammad Rizky
; Nugroho, Adiv Prasetyo
; Adinata, Ferdyan Candra
; Haidar, Nova Briyan
; Setiawan, Arif
JUISI : Jurnal Ilmiah Sistem Informasi
Vol 4
, No 2
(2025)
The rapid advancement of information technology has had a significant impact in various fields, particularly in pattern recognition and image processing. One of the ongoing challenges is accurately recognizing handwritten digits, which plays a crucial role in document digitization, automated form reading, and other intelligent systems. This study aims to implement and evaluate the K-Nearest Neighbors (KNN) algorithm, a simple yet effective classification technique, in recognizing handwritten dig...
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